From Wikipedia:

The Los Angeles Open is a professional golf tournament on the PGA Tour, first played in 1926. Formerly known as the Northern Trust Open, Nissan Open, and now known as the Genesis Open, it is played annually in February in Pacific Palisades, California. The tournament has been contested at the Riviera Country Club on a near-continuous basis since 1973. South Korea-based Hyundai Motor Group, through its Genesis Motors subsidiary, takes over sponsorship for the first time in 2017, after nine seasons from Northern Trust Corporation, based in Chicago, following a 21-year sponsorship by Nissan. Entertainer Glen Campbell was the celebrity host of the Los Angeles Open from 1971 to 1983.