Turn down the music! One thing that I think is distracting in a lot of ads, and in the G90 video, is that the music is too prominent. Music should support the visual images, not overpower them. It's analogous to fragrance. When a woman wears perfume or a guy wears some sort of cologne, the impression they should shoot for is that they smell nice, not that their fragrance does. It should be subliminal. Same with a sound track. You want the music to create a mood but you don't want the viewer to be primarily a listener unless there's a narrative. The focus should be on the visuals with the music almost subliminally supporting the mood and atmosphere the producers want to create.
There's actual research on how background conditions influence our perceptions and how an awareness of those conditions matter. Let me share a little bit of science related to contextual influence:
For example, a group of researchers did a study that involved randomly dialing to different area codes that had specific weather conditions at the time the calls were placed. Later, the same area codes were called when the weather had changed (so, places that were called previously on a rainy day were now called when the weather was beautiful and vice versa). Asa a result, for every location some people got calls on gloomy, rainy days and others on sunny days. People were asked questions about how they perceived the quality of their lives. People who were called when their local weather was sunny viewed their lives more positively than those who were called when it was rainy. But (and this is the relevant point), if they were asked, "how's the weather there today" at the beginning of the call, the weather was no longer associated with how they perceived their lives. When their attention was drawn to an external factor that could influence their moods --their local weather conditions -- they essentially (and unconsciously) recalibrated their perceptions to account for that fact.
Likewise with things like fragrance or mood music. If they're too obvious, people attribute their reactions to their presence rather than to whatever else is going on (like the person wearing the fragrance or the content of a video). When they're subtle, mood is influenced but people are more likely to attribute that influence to the person or video content than to the fragrance or music. So, the best use of fragrance is when people don't consciously notice that someone is wearing it but just find the wearer more appealing and the best use of background music is, similarly, when it reinforces the visual content without bursting into the viewer's awareness and becoming the focus of their attention. The exception -- an entirely different strategy -- is when a jingle is so catchy that it becomes a meme in its own right. Then, people go around singing the jingle and when people hear it they think of the product. But nobody is going to go around whistling or humming the music in that G90 video. And people who especially like it (count me out) will likely focus more on the music and less on the content of the video.
If you ask people how much they like a video, they may well like it better if it has prominent music they enjoy. But I'll bet they remember more about the content of the video and any products it presented if the music is a lot more subtle. And I also bet that subtle music will yield better results than no music. So subtle is the key. By subtle, I mean not too familiar and not too loud. Play my favorite song over a video and, unless the content relates closely to that song, I'm likely to enjoy the music while not paying much attention to the visuals.
At the same time I felt like sharing the videos on here because I do have several customers here on the board as well. Either way, the video got more views so I appreciate it. 
Oops just caught my misspelling of Tips just in time. That mistake would have taken people to a Russian dating site instead. 
