Genesis Sales

[Bernster]

Total Genesis sales were down 41% for the first 9 months of this year from the same period last year and a whopping 76% for the month of September 2018 as compared to September last year. This includes all of the Genesis models.

Both the G80 and G90 have great reviews but probably due to a lack of standalone dealers they are really getting hurt.

 

[DUKES103]

also add as a reason: no cars on the lot

 

[Prospective G80 Owner]

also add as a reason: no cars on the lot

Yep. It's the reason I'm having to negotiate with a dealer 1,100 miles away. It's the closest one that has what I'm looking for.

 

[Mcc]

also add as a reason: no cars on the lot

Also? What more reason do you need? Lack of standalone dealerships is pure speculation. No cars is a fact, look no further. Once the dealers and states get their franchises the cars will get to the lots and sales will start back up.

 

[EdP]

Also? What more reason do you need? Lack of standalone dealerships is pure speculation. No cars is a fact, look no further. Once the dealers and states get their franchises the cars will get to the lots and sales will start back up.

On the bright side, next year they can brag how sales are up 100% or more!

 

[DUKES103]

so true

 

[Gphil7]

 

[Gphil7]

 

[MyCorvette]

From my point of view, counting the Model S as competitor to the S-class/7 series/A8/LS is inappropriate.

At least in CA, total EV incentives are $10,000 (7500 from federal and 2500 from state), which makes the Model S price starts from $67,000 effectively.

For comparison, the cheapest BMW 7 series starts from at least $84,645, and the cheapest S-class goes from $90,895. For most of the Model S buyers, I do not think they can afford a similarly-equipped 7 series or S-class (without changing their current spending/life styles).

It is a shady practice for Tesla to claim a lower class product to be higher class - this is cheating. It is like claiming Camry is the same class as the BMW 3 series/MB C class (the price of a fully-loaded Camry does overlap with these luxury sedans), then use Camry's sales volume to prove it is a better car than the 3 series/C class.

View attachment 16214

 

[waveman]

It'd be interesting to know what strategy Genesis Motor America is adopting (or, indeed, if they have a strategy). I haven't seen anything to show that they're opening dedicated dealerships or even selecting certain Hyundai dealers, at least locally. You'd think that the G70 would provide ample basis for an ad campaign, but nothing much there, either. The last Genesis TV commercial that made an impression on me was from a few years ago. It showed a teenager driving with his dad when he gets distracted by a girl on the sidewalk. Auto emergency braking kicks in and saves the day.

______________________________

Help support this site so it can continue supporting you!

 

[EdP]

It'd be interesting to know what strategy Genesis Motor America is adopting (or, indeed, if they have a strategy). I haven't seen anything to show that they're opening dedicated dealerships or even selecting certain Hyundai dealers, at least locally. You'd think that the G70 would provide ample basis for an ad campaign, but nothing much there, either. The last Genesis TV commercial that made an impression on me was from a few years ago. It showed a teenager driving with his dad when he gets distracted by a girl on the sidewalk. Auto emergency braking kicks in and saves the day.

I've seen a LOT of G80 advertising recently on the cable channels. I've seen the ad run as much as 3 times in a day. What I don't know is if the advertising that way is national or regional. Dealers can move out existing 2018 models.

It does not seem to be fiscally responsible to spends millions on a national ad campaign when much of the country does not have active dealers for MY2019 yet.

How would you advertise the G70 right now? "Available at dealers in twelve states, more coming as soon as we settle the lawsuits" Regional ads would make a lot of sense though, running on local stations where dealers do exist.

 

[Prospective G80 Owner]

From my point of view, counting the Model S as competitor to the S-class/7 series/A8/LS is inappropriate.

At least in CA, total EV incentives are $10,000 (7500 from federal and 2500 from state), which makes the Model S price starts from $67,000 effectively.

For comparison, the cheapest BMW 7 series starts from at least $84,645, and the cheapest S-class goes from $90,895. For most of the Model S buyers, I do not think they can afford a similarly-equipped 7 series or S-class (without changing their current spending/life styles).

It is a shady practice for Tesla to claim a lower class product to be higher class - this is cheating. It is like claiming Camry is the same class as the BMW 3 series/MB C class (the price of a fully-loaded Camry does overlap with these luxury sedans), then use Camry's sales volume to prove it is a better car than the 3 series/C class.

What makes you think that people who buy $70k cars aren't able to buy $90k or even $100k cars? And given the fact that the majority of those cars are leased rather than purchased outright, the cost difference between them is even less. Just as an example, I have been looking at everything from a $40k Stinger GT2 to a $90k Jaguar XJL. The fact that I ended up deciding to buy or lease a $55k G80 had absolutely nothing to do with my ability to afford the higher-priced cars.

 

[MyCorvette]

"Afford" has different aspects of meaning, I am not sure which one you are talking about, but I will explain my perspective.

Take myself as example, I live in the Bay area. If you are familiar with the RE market here you will know for a decent single family house with OK neighbor hood and OK school district, it will cost ~2 millions currently. So if I am buying a house, the down payment for the mortgage will be easily more than $400k.

If I rent a house, with > $400k cash in hand, I can easily buy (let alone lease) a Rolls-Royce Phantom. You see, for daily life style wise, renting/buying a house is very similar. But believe it or not, when I was buying a new car, I am actually looking at Toyota Corolla, and of course, up to Rolls-Royce and Ferrari at the same time. But I do NOT think I can "afford" a RR or Ferrari (although technically speaking I have the money), and I believe both the car makers also won't consider me to be within the target customer base.

In fact there are tens of thousands of normal people here in the Bay area, who bought a ~2 million crappy house like what I did. We have the choice to buy exotic vehicles, but we ended up driving mainstream economic cars. I know quite a lot of Tesla owners (friends, co-workers etc.), they are coming from cars like camry, accord, rav4, crv, highlander. Obviously they are not that type of person who can keep constantly paying $1,200+ monthly lease payment for a S-class/7 series. The reason why they are driving a Tesla is they want to try something new, so they use some of their savings which was originally set to go into their mortgage principle/401k/529/HSA, to make up the price difference, but this is like a one-time thing, not sustainable in the long run; and they plan to keep their Tesla for very long time (so there will be no monthly payment after they have paid off the car loan), definitely not like the 3-yr lease for S class/7 series.

This is what I mean on terms of "affordable".

What makes you think that people who buy $70k cars aren't able to buy $90k or even $100k cars? And given the fact that the majority of those cars are leased rather than purchased outright, the cost difference between them is even less. Just as an example, I have been looking at everything from a $40k Stinger GT2 to a $90k Jaguar XJL. The fact that I ended up deciding to buy or lease a $55k G80 had absolutely nothing to do with my ability to afford the higher-priced cars.

 

[waveman]

I've seen a LOT of G80 advertising recently on the cable channels. I've seen the ad run as much as 3 times in a day. What I don't know is if the advertising that way is national or regional. Dealers can move out existing 2018 models.

It does not seem to be fiscally responsible to spends millions on a national ad campaign when much of the country does not have active dealers for MY2019 yet.

How would you advertise the G70 right now? "Available at dealers in twelve states, more coming as soon as we settle the lawsuits" Regional ads would make a lot of sense though, running on local stations where dealers do exist.

You've seen a lot of ads, I've seen none. That may reflect our viewing differences or a true variation in local or national advertising. But entering the third model year of the G90, I would have expected to have seen something more in the way of promotion. I routinely see ads from relatively low-volume vendors like Jaguar, Alfa Romeo, and Maserati that have local tie-ins. Perhaps Genesis is holding off on a national campaign until their standalone dealer network is ready, but as you say, local advertising would make sense in places where there are Hyundai dealers that sell Genesis.

 

[edward301]

If you check out our two Genesis dealers they only have one or two at most G90's. You rarely see any
on the road. It is almost like Genesis has given up. Have really enjoyed the cars four Equus, and my current G90, but have started looking around, and not sure which brand to focus on.

These days you have to be careful, with so many lease vehicles out there the resale of many cars has
dropped big time.

 

[jdgpro]

Genesis is not licensed to sell or service cars in the State of Louisiana, for some strange reason.

Genesis grounded in Louisiana

 

[TurtleBoy]

Genesis is not licensed to sell or service cars in the State of Louisiana, for some strange reason.

Genesis grounded in Louisiana

They have been licensed to sell in Louisiana and have a few dealerships open. Louisiana is one of 13 states where they are currently selling the 2019s.

 

[jdgpro]

They have been licensed to sell in Louisiana and have a few dealerships open. Louisiana is one of 13 states where they are currently selling the 2019s.

I checked a few weeks ago and they had nothing. You are correct, though. The dealers are updated to include a few in south LA. Thanks!

 

[TurtleBoy]

I checked a few weeks ago and they had nothing. You are correct, though. The dealers are updated to include a few in south LA. Thanks!

Hopefully you will see more and more of them. In case you are interested, here are the dealers that currently have 2019 inventory.

 

[Spanky61]

I believe we are seeing first hand what allot of other off-shoot brands have seen on start ups over the past few decades. I know I can remember; Acura, Lexus, Infinity, and others that are long gone, who also had similar teething problems. I also believe it's exacerbated, as this is a Genesis Forum full of enthusiasts, who actually enjoy, like the brand and hate to see them start off so poorly, with such indecision and turmoil.

It will get sorted out eventually, however it surely seems not to be moving forward as smoothly as it should be. We just have to be patient and let them work out the problems.