I don't believe this, but I got an email from Hyundai (part of the mailing group for the Genesis) and it says the v8 (actually 375hp) starts at $33K. I had to read it a couple of times, but I still don't believe it.
http://rqst4.info/track/viewmsg.cfm?n35141s426045c7706474t2139
Look for...