journal

http://blogs.wsj.com/drivers-seat/2011/06/29/hyundai-talks-about-its-move-into-the-luxury-market/?KEYWORDS=hyundai

Good article in today's paper on Hyundai, highlighting the new Sonata as well as some interesting observations about the company's marketing strategies. I like the writers concept of Hyundai building a "luxury ladder" with the Sonata being the bottom rung...climbing to the Genesis and the Equus...

They were comparing it to a Lincoln MKS and Buick LaCross http://online.wsj.com/article/SB10001424052748703787304575075664100982360.html?mod=WSJ_Autos_LS_Autos_5 Hyundai Genesis 3.8 Base price: $33,000 Horsepower: 290 Fuel Economy: 18 mpg in city driving, 27 mpg on highway Hyundai's Genesis...

Just received my December issue of Men's Journal, and it lists three vehicles for various reasons as being overachievers in their sectors; Corvette ZR1, Nissan GT-R, and Hyundai Genesis. "These three giant killers blew us - and their expensive competition - away." "The Genesis marks the latest...

Another positive review. I think the writer misses the point about who is going to buy this car. As Hyundia has observed, it is the buyers who have already had the prestige badge who are considering this car, not the buyers who aspire to the prestige brand. I have had two 5-series BMWs and...