new brand

I'm very interested in buying a new G80 Sport but am meeting resistance in trying to negotiate a price. They are barely budging. I have bought many new cars over the years and have always been able to get a price reduction of several thousand. Genesis says they don't negotiate on new model...

Well now we have a "seperate" Genesis brand... OK I have a question for everyone. Are the gen 1 cars going to be Hyundais or Genesiss? (Genesai?) I have had my 2013 R spec for 60K miles and want to know where to take it. So far I have done everything myself. That will likely continue but...