strategy

  1. Sal Collaziano

    Everybody is using Acura's "Man and Machine" brand strategy

    Well. Not literally "everyone". But Hyundai is the third brand I've seen basically grab this idea and use it. The Genesis "aims to fuse technology and man to ultimately produce true value". I forget which other brand used a similar phrase but I suppose Acura had a good idea with this one. Now...
  2. B

    Hyundai Blue Drive: A strategy for environmental leadership

    WHITE PAPER
  3. G

    Genesis - Hyundai Strategy - From othersite

    The Genesis will achieve two goals: One it will deliver 90% of what a ES, M45, E-series, or 5-series will deliver for approximately 65% of the price. Utility = Price / Benefit Ratio This will make some who deploy logic that is not only guided by emotions (but not all people) to consider the...
Back
Top