- Joined
- Mar 25, 2008
- Messages
- 9,169
- Reaction score
- 1,323
- Points
- 113
- Location
- Florida
- Genesis Model Year
- 2015
- Genesis Model Type
- 2G Genesis Sedan (2015-2016)
On Thursday, September 30 (KST), Genesis held the GV60 Digital World Premiere event online. During the event, the brand unveiled a film on the Genesis Worldwide YouTube channel (link) that introduced the world to the GV60’s design philosophy and key product values.
The film, entitled ‘Plug Into Your Senses’, introduces the vehicle’s various technologies through a narration that personifies the GV60 and highlights its interactions with the driver.
The GV60 follows the same model naming scheme as Genesis’ existing lineup, highlighting the brand’s continuous commitment to its values even after electrification. The vehicle also marks the beginning of “luxury brand lineup that interacts with drivers”, as presented during the brand vision announcement on September 2.
“The GV60 is the first dedicated EV model with the most dynamic design, representing Genesis’ electrification. It will set a new standard for luxury electric vehicles with a powerful driving performance and various key features based on interactions with customers,” said Jay Chang, Global Head of Genesis brand.
“The GV60 is a symbolic model that materializes the unique values and the sensibilities that Genesis stands for. It offers a satisfying experience to our customers who want something valuable, but different,” said Luc Donckerwolke, Chief Creative Officer of Genesis brand. More here...
