YEH
Registered Member
Since I can't post in the news section, here's a blurb from the LATimes about Hyundai's advertising during the AA (seems to be paying off).
http://latimesblogs.latimes.com/uptospeed/2009/02/and-the-winner.html
South Korean automaker Hyundai, which took over this year from General Motors as the award show’s auto sponsor, is seeing a significant jump in interest among visitors to Edmunds.com, the Santa Monica-based online vehicle information site.
Visits to Hyundai pages on Edmunds.com are up 27% compared with the same period last week, and traffic to pages featuring the Genesis — the upscale sedan featured in one of the ads — are up 86%. Hyundai said traffic on its own website doubled Sunday compared with the previous weekend. (German automaker Audi also got a boost from its Oscar ads, Edmunds.com reported, with traffic up 26%.)
http://latimesblogs.latimes.com/uptospeed/2009/02/and-the-winner.html