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And the Oscar goes to...

YEH

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Since I can't post in the news section, here's a blurb from the LATimes about Hyundai's advertising during the AA (seems to be paying off).

South Korean automaker Hyundai, which took over this year from General Motors as the award show’s auto sponsor, is seeing a significant jump in interest among visitors to Edmunds.com, the Santa Monica-based online vehicle information site.

Visits to Hyundai pages on Edmunds.com are up 27% compared with the same period last week, and traffic to pages featuring the Genesis — the upscale sedan featured in one of the ads — are up 86%. Hyundai said traffic on its own website doubled Sunday compared with the previous weekend. (German automaker Audi also got a boost from its Oscar ads, Edmunds.com reported, with traffic up 26%.)

http://latimesblogs.latimes.com/uptospeed/2009/02/and-the-winner.html
 
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