Expanded Lineup

[Advocate225]

I had my 2009 Genesis at the dealer for state inspection today and took the opportunity to have a chat with the Agency General Manager. He shared with me that the dealers have been told of two additional models coming to the Hyundai luxury line; (a) a "3 Series" rival that will be on a shortened Genesis chassis and aimed at the small BMW, and (b) a replacement for the Vera Cruz that will be a luxury 4 seat crossover. To me this sounds like Hyundai has plans for a seperate Genesis franchise as all of these higher end models can't possibly share a showroom floor with Sonata, Tucson, Elanta, and Sante Fe.

 

[ctrcbob]

I had my 2009 Genesis at the dealer for state inspection today and took the opportunity to have a chat with the Agency General Manager. He shared with me that the dealers have been told of two additional models coming to the Hyundai luxury line; (a) a "3 Series" rival that will be on a shortened Genesis chassis and aimed at the small BMW, and (b) a replacement for the Vera Cruz that will be a luxury 4 seat crossover. To me this sounds like Hyundai has plans for a seperate Genesis franchise as all of these higher end models can't possibly share a showroom floor with Sonata, Tucson, Elanta, and Sante Fe.

Must be true. Heard it from a Dealer and/or on the internet.

 

[STREETS]

Yep- I think the 3 Series fighter is called Sonata. Why build another rear drive platform when you can add AWD to future Sonata offering.

As far as SUV- Hyundai already has Veracruz, Santa Fe & Tuscon. Why make more?
FOMOCO is minus a division (Mercury) GM minus 3 (Pontiac, Olds and Saturn) More line ups does not create more sales typically.

 

[Fulorian]

Nah, it's called the Elantra.

Sonata is WAY too big to be a 3-fighter. It's a foot longer! And only 6 inches shorter than Genesis.