Extended Warranty - Purchase Price Refund

[dwfoley]

I purchased an extended warranty (Platinum, 10 yr - 100K miles, zero deductible, backed by Fidelity) for $1400. I was not really interested in it until they mentioned that at that price you have a "Purchase Price Refund" option. You get the full purchase price of the contract refunded at trade or sale if you have not used the warranty. Is this something new on the market. It was not available when I last purchased a Lexus extended warranty.