Genesis Dealer/Ownership Experience

[grtday]

Hats off to Genesis corporate for OWNING the Houston news hour/prime-time airwaves. In light of their over $100 million advertising budget, I'm not surprised by the plethora of television and digital ads is very impressive. From the numbers I have seen, it seems to be working for them and my dealer, West Houston Genesis is showing it in their inventory and the number of cars (both Hyundai and Genesis) they are moving. More hats-off to my dealer, Ben, Matt, Avi, and Gordon for gearing up to move into their new location, just a mile east on the Katy Freeway.
I know that Genesis is Hyundai's luxury vehicle division, and while fairly new, every new Genesis model is made with precision engineering to deliver unrivaled levels of reliability and set a new standard for sophistication. My G90 is a prime example of that engineering.
HOWEVER, from what I read on here and in my own experiences, the Genesis DEALER experience is severely lacking. I went to another dealer just to shop them. I walked in about noon, slapping my checkbook, touching Genesis vehicles, opening their doors and NO ONE even acknowledged my presence. HUGE fail!
At West Houston Genesis, IF they know you are a Genesis driver, they will make a concerted effort to treat you as one expects. However, it is a LONG way from the (to use a term from "Pretty Woman") 'suck-up' factor delivered in a Mercedes, Lexus, or BMW dealership. Even the lounges are spartan and vanilla. I expect those amenities will be significantly enhanced when WHG moves into their new store, but since my first Genesis in 2009 to date, the Genesis ownership experience has been mostly good, but not as exceptional as the their esteemed competitors. I
I have 2 PRIME Genesis customers (they are 'car-guys', drive Porsche and Mercedes, are financially comfortable, and would be magnificent Genesis owners.) But, I'm not eager to take them to my dealer as that experience is a far-cry from what they have experienced and expect. Sadly, I doubt they will ever make it into a Hyundai/Genesis dealership. I can certainly understand WHY Genesis is demanding dealers build separate stores.
To do my part, I will offer to take my dealers current service managers with me when I take my Mercedes in for service, allowing them to experience that 'suck-up' factor and extra quality effort they exude. I hope they will all do this before opening their new stores.
I'll keep you all apprised.
Thanks for reading my rant!

 

[EdP]

This is posted in the GV90 forum. Doubt any GV90 owners will respond.

As for your rant, after going to your Mercedes dealer visit, go to mine for comparison. Make sure they have some KY with them as they will need it. And a shop manual to show them what they did wrong on the lack of proper repair.

 

[Tau]

Please let us know when the new Katy Fwy store opens so that it can be added to the list of 8 dedicated Genesis stores currently operating the U.S.
(Let's hope your dealer hires qualified luxury level staff. 🤞)

Thanks

 

[grtday]

This is posted in the GV90 forum. Doubt any GV90 owners will respond.

As for your rant, after going to your Mercedes dealer visit, go to mine for comparison. Make sure they have some KY with them as they will need it. And a shop manual to show them what they did wrong on the lack of proper repair.

Thanks Ed. I will re-post on the main board. Do you Genesis Corporate reads these?

 

[Tau]

Do you Genesis Corporate reads these?

Much too busy with PGA events and Genesis House! 😆

 

[Spider59]

Hey that's where I bought mine last Friday I believe lol. They have lots of vehicles hyundai and Genesis out there for sure it kind of blew me away but we drove 5 hours. I will miss my Mercedes love fest at the dealer where you can almost get a massage while they fix you drinks, cookies and have a plethora of snacks. This dealer while still in it's Hyundai building you can tell is trying to deliver a better experience for the Genesis buyers. Traded in my GL63 AMG for the wifes new GV80 and she loves it so that's all that matters.