Genesis to launch in Europe this summer

[YEH]

Pricing for first two Genesis models to hit the UK revealed | Auto Express

Genesis names its price for first European models; G80 saloon starts from £37,460, while GV80 SUV is priced from £56,815

www.autoexpress.co.uk

Great on one hand, but also means tighter supply of the GV80 and upcoming GV70 unless Hyundai manages to increase production.

 

[Gurgeh]

I see that Genesis will be taking a luxury car-owner approach to selling and service in Europe. I believe this is the approach they try to take in most foreign markets other than the United States (where they are saddled by state franchise laws). Granted, some of this may be Hyundai hype, but I feel envious reading:

"Genesis will focus on customer service, selling its cars online and in physical retail spaces. However, these won’t be conventional dealers.

"Instead, the retail sites will be called ‘Genesis Studios’, with centres in London, Munich and Zurich, and will focus on a more experiential-led approach. Customers will be appointed a Genesis Personal Assistant as part of the buying and ownership experience, all of which will be recruited from the luxury hospitality and retail sectors rather than a traditional automotive background, highlighting the focus on customer service.

" 'It is our mission to offer so much more than just great products,' said Dominique Boesch, Managing Director for Genesis Motor Europe, adding: 'We know that customers today crave experiences, and the onus is on us as a premium luxury brand to deliver a service which provides both convenience and exceptional hospitality to our customers. That is how we will stand apart.' "

 

[SuperKing]

Didn't they recently pull out of Europe or was that just the UK?

 

[YEH]

^ Genesis was never in Europe.

Hyundai did sell the Genesis sedan there, but pretty much stopped selling (altho, would still see an odd Genesis sedan or 2 sold in certain countries) since it really wasn't a model suited for the European market - big sedan with large displacement, thirsty engines.

Don't think the new G80 is either (even the 2.5T) aside from the electric G80.