sleepysurf
New member
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- Genesis Model Type
- No Genesis Yet!
Also tried for Tampa area... no participating dealers.
I’m sure they are acutely aware of this but unlike Tesla they don’t seem to have the will or moxi to bypass dealers or even regulate them better. There are business ways to deal with this. The main issue is that the brand perception suffers as a result.Yeah, but how many products are we aware of in which gouging takes place, especially brand names seeking to establish themselves? How many U.S. jewelers of repute tack on thousands of dollars to the stated price of a Rolex or an Omega watch? How many kitchen appliance dealers blithely add thousands to a Sub-zero refrigerator? Same re Leica cameras, etc. Their dealers are independent,too, are they not?
It’s simple. To control the user experience you have to have control over all aspects of the lifecycle of the car. Product design manufacturing and sales and distribution and service. Tesla is the only one who has been able to do that to date and all the incumbents are now trying to catch up. I hope Hyundai learns.There are large legal differences that are too complex to explain here. Summarized, some industry sectors can legally regulate the retail price of a product’s retail outlets/dealers. But the automobile industry is exempt from that thanks to many years of the National Automobile Dealers Association‘s (NADA) work on state and federal laws to protect dealers who were being seriously abused by manufacturers for a lot of years. Today, auto dealers have some quite unique laws protecting them as compared to most other retail businesses. Not saying it’s right or wrong, good or bad, but those are the facts that govern what a car manufacturer and a dealer can and can’t do. Doesn’t operate based on “logic” or “how it should be”. It’s based on laws.
GV80 is an amazing vehicle. Maybe worth waiting for until when the supplies improve? At this premium price point I hope Hyundai ups their supply game in order to make more money.So... I was going to buy a 3.5T last week. Or better said was prepared to buy at advertised sticker. When I finally got a salesman to call me back, he said ‘Now is not a good time. We are asking over invoice because all dealers can. If you are not in a hurry, you should wait till summer or fall’. I said, Ok. I went back and looked at their webpage and it showed the MSRP as the price less a couple of possible discounts. So I called him back and said, “So you are telling me that what you have advertised is not correct.” He said “Yes. The manufacture makes them put MSRP on the web page, but they can charge whatever they want.” The MSRP was around $67,000. He told me they were asking $74,000. I said ‘No’. Now here is my view, this dealer has 7 GV80’s on their lot. They had the same 7 two weeks ago and they have the same 7 today. There is 10 inches of snow on the ground and it’s -3 degrees outside. Wouldn’t it be better to sell 3 at sticker than 0 at +$7k? Bottom line: I bought a 2021 Yukon SLT on Friday. I couldn’t be happier. Bye Genesis. No thank you!
Too late for me. I’m driving a new Yukon now.GV80 is an amazing vehicle. Maybe worth waiting for until when the supplies improve? At this premium price point I hope Hyundai ups their supply game in order to make more money.
Has nothing to do with will or moxie. Write your congressman and get the laws changed. If you have business ways to deal with it let Hyundai/Genesis know. GM and Ford have tried in the past too.I’m sure they are acutely aware of this but unlike Tesla they don’t seem to have the will or moxi to bypass dealers or even regulate them better. There are business ways to deal with this. The main issue is that the brand perception suffers as a result.
One of those cases where you need a more thorough knowledge of UCC, contracts, franchising, business law and, specifically, the very complex combination of both federal and state laws related to the automobile industry. We can all wish or guess about what Genesis should or could do, but the world doesn’t work that way. It’s complex. Spent decades in the automotive industry and what a company may wish to do is tightly controlled and constrained by law and other business regulations. Also, in the case of Genesis/Hyundai, they are also tightly constrained by international law and regulations/practices. Yes, would be nice if they could do what they originally thought they might be able to do regarding dealers, but they found out the expensive way that things aren’t all that easy or “flexible“. All part of the world of international business! Genesis doesn’t get what they want, and likewise, we don’t either.It’s simple. To control the user experience you have to have control over all aspects of the lifecycle of the car. Product design manufacturing and sales and distribution and service. Tesla is the only one who has been able to do that to date and all the incumbents are now trying to catch up. I hope Hyundai learns.
Interesting- according to Edmunds there's about 3k of markup in GV80s. Does anyone know what Genesis holdback is? If it's 3%, ~5k off should be the best possible deal where they break even and hope to make $$ in finance/service/or manufacturer volume bonuses. I imagine there are no manufacturer incentives.The dealer I bought my G70 from is selling GV80's for 5500 off msrp, check them out. I recommend them. Kirkland Genesis in Seattle. Plainly listed on their website. These folks are straight shooters i have bought 3 cars from them.
I’m sure they are acutely aware of this but unlike Tesla they don’t seem to have the will or moxi to bypass dealers or even regulate them better. There are business ways to deal with this. The main issue is that the brand perception suffers as a result.
It’s simple. To control the user experience you have to have control over all aspects of the lifecycle of the car. Product design manufacturing and sales and distribution and service. Tesla is the only one who has been able to do that to date and all the incumbents are now trying to catch up. I hope Hyundai learns.
In my area the supply of 3.5T Prestige models seemed to dwindle and the turnover of the 2.5 models has been a bit slow. There was a lull in the number of shipments to the Philadelphia port but it seems to have picked up this past week.In January the GV80 was the third fastest selling vehicle in the US with the Telluride close behind at #5. This might explain the markups on the GV80 as well as the Telluride. I'm anxious to see the February numbers: The Fastest-Selling New and Used Cars in January - iSeeCars.com
It is what they think the market will bear.My question is, how are they arriving at the figure i.e $7k over MSRP or in the case of the TRX, $50k?