how will hyundai top this now ?

[Genentec]

here u have the ceo of toyota lexus introducing the new Lc500.

not only is he the ceo, but hes also a racer.

now what will hyundai do ?


https://youtu.be/EEsGunZuf_s

 

[balfor]

They don't need to top it. High end coupes like that sell in such low volumes, it won't even register. Lexus will sell a hundred a month if they are lucky and it will be discontinued in a few years just like the SC series.

Don't get me wrong, it's a neat car but an ultra small niche product at best.

 

[Genentec]

its not about the car, it's about the actual ceo coming out in a racecar outfit.

another difference is toyota sticks to their in house japanese designers, where as the koreans grab from the europeans.

this means they do not believe in their home grown design team.

 

[Mark_888]

another difference is toyota sticks to their in house japanese designers, where as the koreans grab from the europeans.

I don't know about Toyota, but several of the Japanese car companies have designers in the USA.

 

[Mark_888]

They don't need to top it. High end coupes like that sell in such low volumes, it won't even register. Lexus will sell a hundred a month if they are lucky and it will be discontinued in a few years just like the SC series.

Don't get me wrong, it's a neat car but an ultra small niche product at best.

The sales volume doesn't matter. They have those cars for the same reason that Hyundai has imported the Equus into the US (to show Americans that they can make a luxury car). It enhances the "brand."

 

[Midnightsun]

Reminds me of when Acura tried a similar feat although as mentioned it priced itself out of reach. Remember the NSX? Well here is the new one. http://www.bloomberg.com/news/videos/2016-01-14/acura-nsx-is-polished-and-speedy-sports-car-luxury

 

[Mark_888]

Reminds me of when Acura tried a similar feat although as mentioned it priced itself out of reach. Remember the NSX? Well here is the new one. http://www.bloomberg.com/news/videos/2016-01-14/acura-nsx-is-polished-and-speedy-sports-car-luxury

Same concept as motor racing. Honda dominated F-1 racing for years, and they currently are in Indy Car racing. It's mostly advertising, along with some benefits achieved in R&D.

 

[Genentec]

yes but they were all in house, home grown.

I don't know about Toyota, but several of the Japanese car companies have designers in the USA.

 

[Mark_888]

yes but they were all in house, home grown.

I don't know what that means. Are you saying they are Japanese who moved to the US to work in design studios there? I am pretty sure that is not always the case, but don't know about every automaker.

 

[greekgeek]

yes but they were all in house, home grown.

What's your point? Do you think that hiring world class talent to lead your teams is a bad idea?

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