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Filed under: Car Buying, Marketing/Advertising, Hyundai
While the U.S. auto industry experienced a massive drop in sales last month, Hyundai was one of just three automakers that posted an increase. While a number of factors can account for the South Korean automaker's success in a down market, especially the addition of an all-new model, the Genesis, to its lineup, Hyundai knows its creative Assurance Program is helping. People are worried about losing their jobs in a recession and committing to the monthly payments of a new car sounds like a bad idea. The Hyundai Assurance Program allows new owners to return their Hyundai within one year if they lose their job, which helps put those prospective buyers at ease with their purchase.
Hyundai is now taking its Assurance Program to the next level with the Hyundai Assurance Plus Program. The Plus means that owners who suffer a disability or lose their job will get payment relief for 90 days or three car payments. The goal is to give customers a 90-day window to replace their income, and if they fail to do so, Hyundai will still take the car back under the terms of the original Assurance Program. There are a few stipulations to keep buyers honest, though, like being employed for at least 90 days prior to qualifying for the Assurance Plus program. Hit the jump to read up on the program's details.
[Source: Hyundai]Continue reading Hyundai Assurance "Plus" adds 90-day payment relief to popular program
Hyundai Assurance "Plus" adds 90-day payment relief to popular program originally appeared on Autoblog on Fri, 20 Feb 2009 12:59:00 EST. Please see our terms for use of feeds.
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While the U.S. auto industry experienced a massive drop in sales last month, Hyundai was one of just three automakers that posted an increase. While a number of factors can account for the South Korean automaker's success in a down market, especially the addition of an all-new model, the Genesis, to its lineup, Hyundai knows its creative Assurance Program is helping. People are worried about losing their jobs in a recession and committing to the monthly payments of a new car sounds like a bad idea. The Hyundai Assurance Program allows new owners to return their Hyundai within one year if they lose their job, which helps put those prospective buyers at ease with their purchase.
Hyundai is now taking its Assurance Program to the next level with the Hyundai Assurance Plus Program. The Plus means that owners who suffer a disability or lose their job will get payment relief for 90 days or three car payments. The goal is to give customers a 90-day window to replace their income, and if they fail to do so, Hyundai will still take the car back under the terms of the original Assurance Program. There are a few stipulations to keep buyers honest, though, like being employed for at least 90 days prior to qualifying for the Assurance Plus program. Hit the jump to read up on the program's details.
[Source: Hyundai]Continue reading Hyundai Assurance "Plus" adds 90-day payment relief to popular program
Hyundai Assurance "Plus" adds 90-day payment relief to popular program originally appeared on Autoblog on Fri, 20 Feb 2009 12:59:00 EST. Please see our terms for use of feeds.
Permalink | Email this | Comments
Read more...
