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Hyundai CEO Says Diesels Aren't Viable in the U.S.
During an interview with Inside Line recently, John Krafcik, CEO of Hyundai Motor America, said he has serious doubts about the viability of diesel in the U.S.
Krafcik noted the costs involved with meeting emissions standards as one major hurdle for diesels. "To meet the same emissions standards with a diesel, you're looking at almost two times the variable cost for an OEM. And the aftertreatment is another thousand, 2,000, maybe even 3,000. You're either adding $6,000 to the price or you're just doing marketing," Krafcik explained.
One of the reasons diesel will have such a tough time making inroads is the further development of gasoline engines, Krafcik said. "The demise of the diesel is going to be the "dieselization" of the internal combustion engine," he predicted. By that he means the introduction of things like direct injection and more efficient turbocharging, which are yielding big gains in efficiency.
During an interview with Inside Line recently, John Krafcik, CEO of Hyundai Motor America, said he has serious doubts about the viability of diesel in the U.S.
Krafcik noted the costs involved with meeting emissions standards as one major hurdle for diesels. "To meet the same emissions standards with a diesel, you're looking at almost two times the variable cost for an OEM. And the aftertreatment is another thousand, 2,000, maybe even 3,000. You're either adding $6,000 to the price or you're just doing marketing," Krafcik explained.
One of the reasons diesel will have such a tough time making inroads is the further development of gasoline engines, Krafcik said. "The demise of the diesel is going to be the "dieselization" of the internal combustion engine," he predicted. By that he means the introduction of things like direct injection and more efficient turbocharging, which are yielding big gains in efficiency.
