Hyundai Equus may have rough ride into luxury market

[Wordman]

L.A. Times: The carmaker has grabbed a bigger share of the U.S. market as its quality and reputation have improved, but the sedan's $60,000 price may steer consumers to rival models from Lexus, Mercedes and others.

http://www.latimes.com/business/autos/la-fi-autos-hyundai-20100912,0,6048981.story

 

[vega]

Wasn't the same thing said about the Genesis?

 

[BacktoHyundaibychoice]

When did they announce pricing?

 

[YEH]

A bit sloppy on the journalistic front...

Recently, Hyundai has made progress moving upscale with its line of Genesis sedans and coupes, which sell in the high-$20,000 to mid-$30,000 range, depending on trim levels. Yet even at that price point some owners attempt to hide who built the vehicle by replacing the Hyundai logo on the trunk lid with a winged Genesis badge that dealers sell from their parts department.

Should be high-$20,000 to mid-$40,000 range; and I'd say, based on those who have changed to the winged badge on this forum, that it was due more so for aesthetic reasons (the winged badge looks so much better than Hyundai's aesthetically challenged swishy H logo; just as a Lexus would not look so good w/ that awful Toyoto logo).

Interesting to see, that Hyundai USA's former Prez, O'Neill, is now heading JD Power.