Hyundai shows us two more Super Bowl commercials

[Sal Collaziano]

Filed under: Sedan, Marketing/Advertising, Hyundai, Luxury



Hyundai is gearing up to show five commercials during this year's Super Bowl, and you've probably already seen one of them called Don't Tell that's been airing on television for weeks now. The Korean automaker has released two of the other four ads, though it looks like it might keep the headlining ad for the three-row Santa Fe, called Epic PlayDate, under wraps until the big game.

Of the two ads published on YouTube, we like Stuck the most, which features the Sonata Turbo. It presents all of the horrid things you could be stuck behind on the highway as reason enough for buying a boosted Sonata with its ample passing power.

The other commercial, called Excited, features the 2013 Hyundai Genesis. Our funny bone didn't tingle much with this one, and it contains a grammar bugaboo that's a pet peeve of some editors in the Autoblog virtual offices. Can you spot it? Scroll below to take the challenge and let us know in the comments.Continue reading Hyundai shows us two more Super Bowl commercials

Hyundai shows us two more Super Bowl commercials originally appeared on Autoblog on Mon, 28 Jan 2013 19:15:00 EST. Please see our terms for use of feeds.



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[medhat]

I'm disappointed with the Genesis Super Bowl commercial, as I think it doesn't seem (to me at least) to present a clear "message". "We're a discount high performance luxury car?" That was the message in 2009, is it still what Hyundai needs to say in 2013? Curious as to what others think, would you be more/less inclined to consider the Genesis (R-spec or otherwise) after seeing the commercial?

 

[PMCErnie]

What else can I say, the Genesis commercial is a piece of @rap! Must be trying to appeal to the pro wrestling crowd.

 

[Rudderman98]

That Genesis commercial was fit for the mullet and jeans shorts, Def Leppard t-shirt crowd from 1985. It IMO, doesn't represent the demographics of the buyers of these cars. Ok I had a mullet in the 80's but that's another story.

What would make that commercial humorous is to see the Rspec race and beat the cars it claims to be better at! Now THAT would be funny!