Hyundai Spending Big To Launch 2011 Sonata; Promises Unique "Experiment" With Equus

[dataguy]

Hyundai Spending Big To Launch 2011 Sonata; Promises Unique "Experiment" With Equus

That would be about $160 million, said CEO John Krafcik during a media event today for the 2011 Sonata, which he said is just now reaching dealers.

Another big move for Hyundai comes with the 2011 Equus, a full-blown luxury sedan to challenge establishment stalwarts such as the BWM 7 Series, Lexus LS and Mercedes S-Class. Launching later this year, Krafcik said the Equus is going to be the torch-bearer for a new level of customer-interaction strategies for Hyundai.

http://www.autoobserver.com/2010/02...ta-promises-unique-experiment-with-equus.html

 

[BacktoHyundaibychoice]

Re: Hyundai Spending Big To Launch 2011 Sonata; Promises Unique "Experiment" With Equ

I don't want any special interactions with the Equus! I want MY dealer to sell and service it but Hyundai has decreed that because my dealer also sells VW it won't be allowed to sell the Horse.
I trust and like my dealer and its service. Straight shooters are more valuable to me than lattes.
Too bad, because I won't get an Equus from a stranger. I'll stick with the Genny.