Interesting testimonials from new Hyundai dealers

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One formerly a Dodge dealer, and another, a GM (probably Pontiac or Saturn).

Opening the doors of a new car dealership in April 2009 in the middle of the country’s worst economic downturn since the great depression was risky.

We received the news we would be awarded the Hyundai franchise in Asheville, after a year of applications, interviews, and planning, we were excited. At the time we were, Asheville Dodge. Looking at the future of the Chrysler brand, we opted to sell the Dodge franchise to the local Chrysler Jeep dealer and focus completely on Hyundai.

Our doors opened with nothing, but a repainted facility and a quick sign banner stating Blanchard Hyundai was in business. With no previous Hyundai customer base or product recognition in the marketing it was an uphill battle.

We advertised in every media possible: TV, radio, newspaper, internet, giveaways and social media outlet. Other than the fact we had no factory signage until 6 months after the doors opened, our biggest sales obstacle was educating the consumer about Hyundai.

When I started my career in the late 90’s Hyundai was considered the cheap alternative for the customer who could not afford to buy a Honda or Toyota. Our goal was to introduce the public to the Hyundai of the 21st century.

Hyundai has completely surpassed my expectation. The complete product line up exudes quality, style and reliability and Super Bowl 2010 gave the consumer a reason to as they say “Think about it.”

Ad after ad continued to state the luxury, new design, style and quality of Hyundai. I think it got people thinking and we got calls. The Monday after the Super Bowl we had a record day at Blanchard Hyundai, record sales, record calls, and record internet inquiries. The millions Hyundai spent on the Super Bowl ads helped this small town local dealer get the message out. We are excited about the future of Hyundai.

I think this difficult economic time in our country has taught us all a new way of living. I remember growing up dreaming of the big house with the BMW or Mercedes in the driveway, but my opinion has changed.

I call it “Conservatively Chic.” To be able to boast in the quality product you purchased, not lacking in style and comfort, and still be able to take your family on vacation and out to dinner a few nights a week, because you made a smart financial decision. It’s not about the expensive label these days, it’s about getting the best product for the best price. Hyundai has the BEST product at the BEST price.

Thanks Hyundai for standing behind your product and supporting your local dealers with the Super Bowl Ad campaign.

I became a Hyundai dealer in October of 2010 in Port Hope, ON. As a former GM dealer my eyes have truly been opended. We are now 4 months in and beating up on the local competition. I am now working on hiring 1 maybe even 2 more salespeople to be able to handle the traffic. And it’s only February!!!!! This thing is growing faster than I ever thought it could. It is truly an honor to be working with a company like Hyundai.

http://www.hyundai-blog.com/index.php/2010/02/10/asheville-hyundai-dealer-says-it-worked/#comments

 

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My "closest" Hyundai dealer is doing a fantastic job selling Hyundai's. I talk with one of the salesmen every so often as I met him when he was selling Fords. He switched to selling Hyundai's a month or two before the Cash for Clunkers started. He told me how he himself sold more Hyundai's in one week, than the local Ford dealer sold in a month. Rember, this was BEFORE Cash for Clunkers. Now, in the months after CFC, whenever I visit the local Ford dealer, their showroom is empty of customers, but the Hyundai dealer has to beat them off with a stick. (Was just there today).

The above is about my local (closest) Hyundai dealer. Whenever I visit my "selling" dealer in Orlando, again, they have a lot of floor traffic. It seems like everyone wants a Hyundai. (Will stop off there when I visit Orlando in a few days, just to say hello).

I am presently getting my Sister/Brother-in-law to check out the Hyundai Santa Fe. They have a 2005 Ford Freestyle AWD and they really want another (called Taurus-X AWD) but Ford ended production of the Taurus-X in early 2009. I checked around and I only found one NEW 2009 AWD and one NEW 2008 AWD. They are now checking out the Subaru but they are 4 cylinders and they want a six, so I told them to check the Santa Fe. (The Tuscon is 4 cylinder so they don't want that). Also told them to check out KIA.