Is Hyundai really considering full-size pickup truck?

[Sal Collaziano]

Filed under: Truck, Hyundai



Is Hyundai about to repeat the mistakes of Toyota and Nissan? PickupTrucks.com reports that Hyundai has been showing off a modified Dodge Ram pickup at some consumer clinics to gauge interest in such a product. This wouldn't be the first time the Koreans have looked down this road. A midsize pickup based on the new Kia Sorento had been considered before being killed off two years ago. Tackling the full-size truck market could be an even more perilous endeavor.

Nissan never made a significant dent in the big truck segment with the six-year-old Titan. The enormous resources that Toyota has poured into the development and production of the Tundra are considered by some analysts to be one of the causes of the automaker's recent spate of quality problems and recalls. While many of Hyundai's recent introductions have done well, not everything has been a hit. The Veracruz hasn't been particularly successful in the larger CUV segment and the Genesis Coupe, while getting good reviews, is still very much a niche player against the likes of the Ford Mustang and Chevrolet Camaro.

[Source: PickupTrucks.com]Is Hyundai really considering full-size pickup truck? originally appeared on Autoblog on Sat, 08 May 2010 21:05:00 EST. Please see our terms for use of feeds.



Permalink | Email this | Comments

Read more...

 

[TJPark01]

This is a bad idea. As Toyota is now learning, trying to be GM (everything to everyone) is a crappy business model. Define your place in the market segment and continue to refine and execute. But then again a 40k Hyundai seemed like insanity at the time.

 

[Snake33]

Going into the big truck market is a huge mistake Hyundai should not pursue. Look at Nissan and see how they are nearly trying to give Titans away and look at what Toyota is going through with their trucks. Focus on the auto market and keep making innovative cars.

 

[Rockynight]

I feel anyone could build a better truck than Dodge though so why not.

 

[ImInPA]

Hyundai has access to a large format body-on-frame chassis already with the the KIA Borrego. It would not be a terribly costly venture to make a pickup. I am not sure the world needs another pickup truck option, but, quite frankly, the cost of existing products for a V8 pickup is ridiculous. I think HYundai could have a chance in this arena if they bring out a Tau-based V8 pickup in the mid-20's. Just my 2 cents

 

[GripperDon]

Hey they already have the suspension should reduce costs.

 

[TJPark01]

Hey they already have the suspension should reduce costs.

Again hijacking a thread and turning into a suspension thread, of course in a passive nonchalant way, seriously dude, this is so old.

 

[Sal Collaziano]

Hey they already have the suspension should reduce costs.

Truck suspension, eh? Yeah... I'd rather keep any suspension discussion for the suspension discussions.. Know what I mean? Let's not bleed a sore subject into every part of the community...

Thanks...

 

[Rockynight]

If they do keep the price down and offer all wheel drive I would give it a look.

I have priced many pick up trucks while vehicle shopping and found the prices ridiculous. Asking $50,000 and not getting 10 year 100,000 mile warranty.

 

[GripperDon]

Truck suspension, eh? Yeah... I'd rather keep any suspension discussion for the suspension discussions.. Know what I mean? Let's not bleed a sore subject into every part of the community...

Thanks...

OK, Just a bit of ill placed humor.

______________________________

Help support this site so it can continue supporting you!