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Thanks for your response The back of the part contains the following information:"Kia," "the Hyundai emblem, and the initials "TRW.
The following two numbers are also on the rear. "84 268-2F500" an "802 375 3810."
As for placement, check the right front floorboard approximately even with the front edge of the seat.
You may have to move the seat backwards a ways. That is where I have a similar part as you show, although mine does not say FRAME NO. on it. Mine is blank. 2 notches there where it snaps into place.
Purpose: No idea. The carpeting under it covers the steel floorboard. I snapped mine back in place, shrugged my shoulders and moved on.
Peel back the carpet (the carpet is cut here so you can pull it back somewhat) under where this plastic strip goes and you'll find the car's VIN. It's just another place where you can find the car's VIN.