price point for EQUUS

[tbently]

My dealership has just informed me that the firm price for standard model is $58,900. Quite a bit higher than I had expected. The upgrade model is $65,900

 

[Cut-Throat]

My dealership has just informed me that the firm price for standard model is $58,900. Quite a bit higher than I had expected. The upgrade model is $65,900

It's meant to compete with cars that are north of $80K. So, it is still a value.

I have heard it's $100K in Korea.

 

[BacktoHyundaibychoice]

My dealership has just informed me that the firm price for standard model is $58,900. Quite a bit higher than I had expected. The upgrade model is $65,900

That's twice your dealer "just" informed you of something made public on October 19, the other being the December release.
Sounds like you should be informing HIM.
;-)
Anyway, there are a few threads here discussing the pricing and 0-60 times.

 

[Vlad92]

Did we ever determine if the Equus is eligible for Hyundai Family Circle Pricing? If it is that should bring down actual purchase price a bit.

 

[Sal Collaziano]

It's not cheap but it really is a pretty amazing price for what you get. Hyundai is trying to move up in the world - so the prices are going to be a little higher for such offerings...

 

[tbently]

I am very disappointed that they are starting so high. It is $19,000 more than the 4.6. I was really interested if it was 48-52 but almost $60K I will buy a demo or a one year old. I had the opportunity to see the car a year ago in Houston at the Hyundai dealership when the bigwigs were here for a meeting. It was beautiful but I don't think $60K for the 5 seater will sell as well as they think but I don't think corporate cares. Just my thoughts.

 

[Sal Collaziano]

I think it should have started closer to $50k as well... And to make matters worse, I bet Hyundai dealerships will tack on that same extra $5k that they do/did with the Genesis...

 

[YEH]

The pricepoint is fine; remember, there are basically no options on either trim of the Equus.

I guess Hyundai could have offered a base trim Equus starting in the low $50K range, but Hyundai isn't necessarily looking for the most amount of sales when it comes to the Equus at this juncture.

 

[xradman]

After having seen the car in person, I think Hyundai is going to have tough time selling it for list price or list + premium. After first couple hundred cars, I'm sure they will have to offer pretty good incentives to get buyers. Current ultimate price of $65K will come down by 10-15% within 6 months. You heard it here first.

 

[cliffbig]

Unfortunately, much of the technology seems state of the art 2008, but it's now two years out of date. The engine is already being replaced, as is the transmission; the front passenger seat lacks the luxuries of other top vehicle's front seats; the reclining back seat still lacks adequate room to fully function unless the front seat is pushed forward to such an extent that it can't be used by a passenger; the audio system sounds like it's exactly like the Genesis, complete with iPod limitations and no A2DP bluetooth audio streaming that's a standard in other vehicles of this class; the tires seem to be remarkably mundane for an upper-class vehicle, and the different wheel sizes for front and rear are going to complicate matters of rotation and tire wear; the lack of hard drive music storage puts the vehicle behind mid-line and entry-level vehicles from other manufacturers in this regard; and the reliance on increasingly antiquated XM traffic and weather puts it way behind the Ford/Lincoln line. Add to that the absence of telemetrics and Onstar-like services, and the vehicle ends up sounding far more mundane than it should be if it's truly an entrez into the upper-class car market.

______________________________

Help support this site so it can continue supporting you!

 

[wallymn]

Unfortunately, much of the technology seems state of the art 2008, but it's now two years out of date. The engine is already being replaced, as is the transmission; the front passenger seat lacks the luxuries of other top vehicle's front seats; the reclining back seat still lacks adequate room to fully function unless the front seat is pushed forward to such an extent that it can't be used by a passenger; the audio system sounds like it's exactly like the Genesis, complete with iPod limitations and no A2DP bluetooth audio streaming that's a standard in other vehicles of this class; the tires seem to be remarkably mundane for an upper-class vehicle, and the different wheel sizes for front and rear are going to complicate matters of rotation and tire wear; the lack of hard drive music storage puts the vehicle behind mid-line and entry-level vehicles from other manufacturers in this regard; and the reliance on increasingly antiquated XM traffic and weather puts it way behind the Ford/Lincoln line. Add to that the absence of telemetrics and Onstar-like services, and the vehicle ends up sounding far more mundane than it should be if it's truly an entrez into the upper-class car market.

I don't pretend to know this end of the market (basically limos).. but lets assume the direct target is the LS.

The base LS is 65k.. put that against the Premium Equus.. And the Equus is slightly cheaper but that is a hard sell...

First. the LS line offers features not available on the Equus...
Power close doors
self park
full power front passenger seat
etc...

On the Equus side... sharing platform/power/electronics with the Genesis might be a problem.

I still think this car is under powered (TQ) for it's size.. The Equus gives up 30 TQ to the LS, which compared to everything else in this segment is the lower power ride (S, 7, and A8 offer a LOT more power)..

So here is the problem as I see, Not the transaction price but the entry list.

If I no nothing but hear an LS starts at 65k and the Equus at 59K... I am not moved to consider the Equus...

Think about the Genesis... It was basically 20K cheaper (in v8 form) than the competition (550, M45/M56, GS460), If the price difference was 10% I don't know how many Genesis would have been sold....

 

[xradman]

Unfortunately, much of the technology seems state of the art 2008, but it's now two years out of date. The engine is already being replaced, as is the transmission; the front passenger seat lacks the luxuries of other top vehicle's front seats; the reclining back seat still lacks adequate room to fully function unless the front seat is pushed forward to such an extent that it can't be used by a passenger; the audio system sounds like it's exactly like the Genesis, complete with iPod limitations and no A2DP bluetooth audio streaming that's a standard in other vehicles of this class; the tires seem to be remarkably mundane for an upper-class vehicle, and the different wheel sizes for front and rear are going to complicate matters of rotation and tire wear; the lack of hard drive music storage puts the vehicle behind mid-line and entry-level vehicles from other manufacturers in this regard; and the reliance on increasingly antiquated XM traffic and weather puts it way behind the Ford/Lincoln line. Add to that the absence of telemetrics and Onstar-like services, and the vehicle ends up sounding far more mundane than it should be if it's truly an entrez into the upper-class car market.

I fully agree.

 

[msitter]

Unfortunately, much of the technology seems state of the art 2008, but it's now two years out of date. The engine is already being replaced, as is the transmission; the front passenger seat lacks the luxuries of other top vehicle's front seats; the reclining back seat still lacks adequate room to fully function unless the front seat is pushed forward to such an extent that it can't be used by a passenger; the audio system sounds like it's exactly like the Genesis, complete with iPod limitations and no A2DP bluetooth audio streaming that's a standard in other vehicles of this class; the tires seem to be remarkably mundane for an upper-class vehicle, and the different wheel sizes for front and rear are going to complicate matters of rotation and tire wear; the lack of hard drive music storage puts the vehicle behind mid-line and entry-level vehicles from other manufacturers in this regard; and the reliance on increasingly antiquated XM traffic and weather puts it way behind the Ford/Lincoln line. Add to that the absence of telemetrics and Onstar-like services, and the vehicle ends up sounding far more mundane than it should be if it's truly an entrez into the upper-class car market.

The current engine is more than adequate as the S350 has 270hp approx and the 740i has 300 approx. Both are way more expensive than the base Equus and have far less standard equipment. BMW is just getting around to putting the 8 spd full line, MB "only" has 7 speeds and Lexus has the 8 spd. Staggered size tires are common on most BMW models and all of them have the hard riding runflats that are unrepairable , Equus gets Continental tires that everyone raves about and beyond black and round what more exciting things can you say about tires on a luxury car. Unless the rear passenger is in the trunk it is not realistic to imagine that the left rear seat can fully recline without some displacement of the seat in front of it, otherwise the car would have to be several feet longer. Onstar just plain sucks, I have had it in a Saab and a Denali and see no reason to pay GM $150 yr to have someone tell me when my car needs service or I have collided with someone. I can figure that out for myself, besides AAA does more for less. Ford Sync is one area that is cool but it will be a while before that trickles to other manufacturers. If I feel the need to have every song ever recorded so I can go a lifetime in the car and never hear the same song twice, I will plug a large solid state drive in to the console USB port and save myself $15k at least. BMW and the rest do not have anything like Sync yet either. It seems to me that everyone here is picking the fly s**t out of the pepper, finding some imaginary fault with a first effort car that the motoring press has pretty much praised. The car is a superb value and it will go toe to toe on features per dollar with any of the luxury imports, bar none.

 

[Cut-Throat]

The current engine is more than adequate as the S350 has 270hp approx and the 740i has 300 approx. Both are way more expensive than the base Equus and have far less standard equipment. BMW is just getting around to putting the 8 spd full line, MB "only" has 7 speeds and Lexus has the 8 spd. Staggered size tires are common on most BMW models, they are Continental tires that everyone raves about and beyond black and round what more exciting things can you say about tires on a luxury car. Unless the rear passenger is in the trunk it is not realistic to imagine that the left rear seat can fully recline without some displacement of the seat in front of it, otherwise the car would have to be several feet longer. Onstar just plain sucks, I have had it in a Saab and a Denali and see no reason to pay GM $150 yr to have someone tell me when my car needs service or I have collided with someone. I can figure that out for myself. Ford Sync is one area that is cool but it will be a while before that trickles to other manufacturers. If I feel the need to have every song ever recorded so I can go a lifetime in the car and never hear the same song twice, I will plug a large solid state drive in to the console USB port and save myself $15k at least. BMW and the rest do not have anything like Sync yet either. It seems to me that everyone here is picking the fly s**t out of the pepper, finding some imaginary fault with a first effort car that the motoring press has pretty much praised. The car is a superb value and it will go toe to toe on features per dollar with any of the luxury imports, bar none.

+1

 

[cliffbig]

The current engine is more than adequate as the S350 has 270hp approx and the 740i has 300 approx. Both are way more expensive than the base Equus and have far less standard equipment. BMW is just getting around to putting the 8 spd full line, MB "only" has 7 speeds and Lexus has the 8 spd. Staggered size tires are common on most BMW models and all of them have the hard riding runflats that are unrepairable , Equus gets Continental tires that everyone raves about and beyond black and round what more exciting things can you say about tires on a luxury car. Unless the rear passenger is in the trunk it is not realistic to imagine that the left rear seat can fully recline without some displacement of the seat in front of it, otherwise the car would have to be several feet longer. Onstar just plain sucks, I have had it in a Saab and a Denali and see no reason to pay GM $150 yr to have someone tell me when my car needs service or I have collided with someone. I can figure that out for myself, besides AAA does more for less. Ford Sync is one area that is cool but it will be a while before that trickles to other manufacturers. If I feel the need to have every song ever recorded so I can go a lifetime in the car and never hear the same song twice, I will plug a large solid state drive in to the console USB port and save myself $15k at least. BMW and the rest do not have anything like Sync yet either. It seems to me that everyone here is picking the fly s**t out of the pepper, finding some imaginary fault with a first effort car that the motoring press has pretty much praised. The car is a superb value and it will go toe to toe on features per dollar with any of the luxury imports, bar none.

I take it, then, that you're ready to write the check and make the purchase? I was, if the vehicle was truly as upscale as it should have been (and in fact I had already put down a refundable deposit), but what I'm seeing is lackluster two-year-old technology and misdirected comfort combined with an undersized engine.

It is true that the 2011 Equus compares very well with the 2008 Lexus 460L. Alas, I was hoping for more competition with the 2011 Lexus...

If you wish to continue eating "the fly s**t in your pepper," as you put it, then I invite you to enjoy your fecal diet--but as for me, I think picking excrement from condiment is a pretty good idea!

 

[verycooljdm]

My dealership has just informed me that the firm price for standard model is $58,900. Quite a bit higher than I had expected. The upgrade model is $65,900

That's not bad for such a Neo-luxury car!

 

[tbently]

I had the opportunity to see the Equus over 1 year ago athe Hub dealership in Houston when it was passing through with some corporate people. It was a "Wow" at that time. Last week they had one on display for a full day out front of dealership and I was able to do everything but drive it. I don't know why but I did not have that "Wow" feeling this time. Prices are firm for both trims but I don't think anything over MSRP. I di however get a great pen that said "EQUUS"! I will wait a year and get a gently used "horse"! Actually most peole with money do this rather than take that 20% hit out the door.