Pricing

[EdVoylesHyundai]

***The information contained in this post is no different that the information a client would be given if they called or came in to our store and asked the right questions. Please also note that this information is not set in stone and, in fact, may be incorrect. It is being presented simply as the most up-to-date rumor that seems to make sense.***

Hyundai Motor America has announced pricing for its new flagship, the all-new Genesis sports sedan, starting at $33,000 for a well-equipped 290-horsepower V6 and $38,000 for the 375-horsepower V8 model.

Overview

"When we first showed the production Genesis earlier this year, we committed to deliver the interior package of flagship European luxury sedans, world-class driving dynamics, and pricing comparable to entry-level premium brand vehicles," said John Krafcik, Vice President, Product Development and Strategic Planning, Hyundai Motor America. "Today, we’re delivering on a key part of that commitment, with a very well-equipped Genesis sedan priced below the most basic Infiniti G35 or BMW 3-Series."

While Genesis will compete for customers with cars like Lexus ES, Chrysler 300 and Cadillac CTS, Genesis’ performance capabilities and luxury features are comparable to sedans costing tens of thousands of dollars more. With a price range from $33,000 for a well-equipped 3.8-liter V6 to $42,000 for a fully-equipped 4.6-liter V8, Genesis makes a premium driving experience accessible to a wide range of customers. Genesis goes on sale at Hyundai dealerships in July, delivering the kind of value equation American car buyers have come to expect from Hyundai.

Genesis is built on Hyundai’s all-new, performance-driven rear-wheel-drive architecture, with an advanced five-link suspension at all four corners. It offers two powertrains, the 290-horsepower Lambda 3.8-liter V6 engine mated to an Aisin 6-speed automatic transmission, and Hyundai’s all-new Tau 4.6-liter V8 engine mated to a ZF 6-speed automatic transmission. Both deliver outstanding fuel economy. The Tau produces 375 horsepower using premium fuel and 368 horsepower using regular unleaded, leading all competitors in specific output (horsepower per liter), while also outperforming all V8 performance sedans with a projected fuel economy estimate of 17 city/25 highway. Genesis 3.8 achieves EPA fuel economy estimates of 18 city/27 highway, which outperforms the V6 engines in many smaller, mid-size cars (e.g., Nissan Altima, Ford Fusion) on the highway. With technology rivaling more expensive luxury sedans, Genesis showcases features such as XM NavTraffic, Adaptive Front Lighting System (AFLS), Lexicon® audio systems and electronic active head restraints.

Standard and Optional Feature

Genesis 3.8

The Genesis 3.8 MSRP starts at $33,000, including $750 freight, and is equipped with the following standard features:

· 3.8L DOHC 24-valve V6 engine w/ CVVT (290HP)
· 6-speed Aisin automatic transmission with SHIFTRONIC®
· 4-wheel disc brakes with ABS
· Electronic Stability Control (ESC) with Traction Control System (TCS) and Anti-lock Braking System (ABS)
· Advanced front airbags, front and rear seat-mounted side airbags, and roof-mounted side curtain airbags
· Electronic active front head restraints
· Fog lights
· Automatic headlights
· 17-inch Alloy wheels with 225/55R17 tires
· Acoustic laminated windshield and front side glass
· Dual power heated body-colored side mirrors with turn ignal indicators
· Leather seating surfaces with heated front seats
· Power front seats
· Cruise control
· Electroluminescent instrument cluster
· Proximity Entry with electric push button start
· Leather-wrapped tilt steering wheel with audio controls
· Dual front fully automatic HVAC
· Interior Electrochromatic mirror with Homelink® and compass
· AM/FM/CD/MP3/XM with iPod® / USB & Aux input jacks
· Bluetooth® hands-free phone system
· Floor mats

Genesis 3.8 Options:

Premium Package ($2,000 MSRP) includes:

· Lexicon® 15-speaker premium surround sound audio system with an in-dash 6-disc CD changer
· Leather-wrapped dash and door trim inserts
· Power tilt-and-slide sunroof
· Power tilt and telescopic steering wheel
· Integrated memory system
· Rain-sensing wipers
· Auto-defogging windshield

Premium Package Plus ($1,000 MSRP) requires the Premium Package features plus:

· 18-inch hyper-silver alloy wheels with 235/50R18 tires that replace the 17-inch wheels

Technology Package ($4,000 MSRP) requires the Premium Plus Package features and includes:

· 528-watt 17-speaker Lexicon Logic 7® discrete audio system with HD radio and complimentary 1-year subscription to XM Satellite Radio and NavTraffic®
· Navigation system with in-dash 6-disc DVD changer
· Rear backup camera
· Driver information system
· Multimedia controller
· HID auto-leveling headlights
· Adaptive Front Lighting System (auto-cornering)
· Front and rear parking assistance sensors
· Cooled driver seat

Genesis 4.6

The Genesis 4.6 starts at $38,000, including $750 freight, and offers all the features of the 3.8L trim plus the following:

· 4.6L DOHC V8 with 375HP (premium fuel) / 368HP (regular)
· ZF 6-speed automatic transmission with SHIFTRONIC®
· 18-inch Hyper silver alloy wheels with 235/50R18 tires
· Lexicon® 15-speaker premium surround sound audio system with in-dash 6-disc CD changer
· Ultra-premium leather seating surfaces
· Leather-wrapped dash and door trim inserts
· Power tilt-and-slide sunroof
· Integrated memory system
· Power tilt and telescopic steering wheel
· Chrome lower bodyside moldings
· Illuminated scuff plates
· Wood-trimmed leather steering wheel
· Electrochromatic outside mirrors
· Power rear sunshade
· Rain-sensing wipers
· Auto-defogging windshield

Genesis 4.6 Options:

Technology Package ($4,000 MSRP) includes:

· 528-watt 17-speaker Lexicon Logic 7® discrete audio system with HD radio and complimentary 1-year subscription to XM Satellite Radio and NavTraffic®
· Navigation system with in-dash 6-disc DVD changer
· Rear backup camera
· Driver information system
· Multimedia controller
· HID auto-leveling headlights
· Adaptive Front Lighting System (auto-cornering)
· Front and rear parking assistance sensors
· Cooled driver seat

Model Pricing

Model Dealer Code
Model
Engine
Transmission
MSRP

B0422
3.8
3.8L V6
Aisin 6-Speed A/T with SHIFTRONIC®
$32,250

B0462
4.6
4.6L V8
ZF 6-Speed A/T with SHIFTRONIC®
$37,250

Freight charges for the 2009MY Genesis are $750.

Hyundai Motor America reserves the right to change prices and features at anytime.

 

[EdVoylesHyundai]

WOOOOOOOOOOOOO! Dang, this place is depressing! Let's get something going here! We have a lot to be excited about. The V6 Genesis will only be a few grand more than a loaded Azera!!! I can forego navi to get 30 extra HP, RWD and a 52/48 wd!

 

[Genesis V8]

So I take it the adaptive cruise control is not happening for a while? That's too bad since it's a feature I was really wanting to try out. I am glad to see the MSRP price for a loaded V8 is not $45k. Hopefully they can be picked up for $40k or a little less.

 

[GenFan]

To make certain I understand the pricing this is how I add it up:

Fully Loaded V6 = $40,000
Fully Loaded V8 =$42,000

I'm torn. The biggest problem for me is the cooled driver's seat. I gotta have it! I can live without Navigation, 17 speakers, super leather, illuminated scuff plates, and headlights that do flip-flops.

Originally, I had made up my mind to stick with the V6. The V8 would be nice but seriously, the V6 is plenty. Now, since there is just a $2,000 difference between the two, I am very confused.

I wish I could simply choose the cooled driver seat as a stand alone option. As it stands, I'm about to pay $7,000 or $4,000 for a cooled seat!

Whats your opinion? How long before I can find a preowned Genesis?

 

[gentau]

Well, I'm glad that some definitive information about pricing is available; but I can't say I'm too happy about those numbers. I believe the Genesis would have a much better chance for success if the V6 had come in around $30K and the V8 nearer $35K. I suspect, in the final analysis, the actual purchase price of either of the cars will be at, or below, the lower numbers after the cars have sat on the show room floor for awhile. My concern is that the advertised MSRP will turn off many potential buyers before they ever get to the dealer.

Apparently, I am not alone in my thoughts. I actually saw the prices on a Miata forum before seeing them here; and many of those members are not reacting well to the announced prices. The news seems to have generated more interest there than here. I think some of their comments are fairly representative of how the general buying public will react. Anyone that is interested may read those comments at the following link. http://forum.miata.net/vb/showthread.php?t=284165

 

[unknown_owner]

Hmmm. V6: standard $33K- Fully loaded $40K
V8: Standard $38K - Fully loaded $42K

That's a large jump for the v6 from std to full, almost twice the jump from std to full for the V8. Is that normal for two model cars that offer about the same things, to be so closely priced when fully equipped?

 

[gopack504]

In the overview above they compare the Genesis to the Lexus ES. The base MSRP on a Lexus ES is $34k, with a fully loaded ES topping around $40k (based on the Lexus website). So, I too kind of expected the based price on a Genesis V6 to be closer to $30k. Now, if the $33k in the overview above is the MSRP price then I would expect the dealer price will be around $2k lower, but maybe not. My guess is that if you wait until the end of the year or next January you could get a good price on a Genesis loaded with options, but if the dealers are not in a situation where they have to move inventory the prices will probably hold. It’s probably best to watch how the market is for this car.

 

[Genesis X]

Based on the pricing shown here I will most likely go with the Lexus over the Genesis. Sorry but I know what the resale on the Lexus will be and I also know that I can get around $4000 off the Lexus price. So unless the Genesis can come in around $6000 off the listed prices I'll go with the true, proven status of the Lexus.

 

[Viking]

I think it is interesting that these prices are between $1,500 and $2,000 above the top-end of the price ranges that were leaked a month ago on AutoSpies (and posted on this forum too). Everything else on the leaked pricing matches as far as options, packages, etc.. I wonder what drove that: exchange rates? An expectation from Hyundai that they can get more? Costs would have certainly been known by that time.

I mentioned this in another post but I have to lease a car by August 17th so unfortunately I won't be in a situation to be able to leverage inventory that may be sitting on a dealer's lot. That stinks because if the prices were $2k lower then I would go with a fully loaded V-6 -- but I can't justify going over $38k.

GenFan: I agree with you - I wish some of the options could be added as stand-alones. I would take the V-6 Premium Package with 18" wheels and just add premium leather and parking sensors. I would love the back-up camera but I don't care about nav or the upgraded sound system so $4k is a lot to pay for those two options (sensors and camera). I live in MN so cooled driver's seats are definitely not necessary.

EdVoylesHyundai: Thank you for the information! I am sure it is a pain to continuosuly post the "this is public information" stuff. Have the interior/exterior color options been made available yet? Do you think the one car that each dealer gets will be a fully loaded V-6 (in your personal opinion only, of course!)?

 

[mkaresh]

Thank you for posting this. I've been looking for the option package pricing.

I'll get it into TrueDelta's database right away, to enable thorough price/feature comparisons with competing models.

Car price comparisons

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[unknown_owner]

Well I think I may know what drove the price up. Now it's my opinion but it too close to a coincidence for me to believe otherwise. The first drive reviews all came out late last week and this week. Hyundai was probably waiting to see what the reviews looked like first to determine if they can up the price. Then bamm! the price comes out this week. So it seems that good reviews gave Hyundai the green light to up the price. I wonder what would have happened if the reviews were bad? And to think that the adaptive cruise control may not be on there, so they penalize the consumer by raising the price by $3K? makes you wonder.

I hope Hyundai reads this thread because they may have just given those people they say they are targeting reason to doubt whether they really want the Genesis, for me at least they have. I was all ready to buy one, thinking that a fully loaded V6 might be $35K-$36K, but $40K! I may have to pass altogether. I want a fully-loaded and nothing less. The people they say they WERE targeting are the ones that could prob. afford the $30K-$35K car but they might not want to pay $40K for a car.

Hyundai may need some serious work on their marketing/pricing strategy if they don't offer some sort of incentive to the buyers. I'll even take free gas for 2-3 years as an incentive.

Does anyone know how to find out how much the dealers paid for the Genesis?

 

[mkaresh]

I doubt this is the case. The declining value of the dollar is no doubt a larger factor in any increase. They might also have ended up making more features standard than they originally planned to.

Either way, these prices are still very low compared to large RWD sedans from European and Japanese competitors.

I haven't seen invoice prices yet. With the Sonata Limited, the invoice is 93.5% of MSRP. I'd expect a similar margin with the Genesis.

A larger factor is the bonus the dealer can earn with high CSI scores. My understanding is that many dealers rely on this bonus to turn a profit, since cars often sell for around invoice.

 

[GenFan]

Hey EdVoylesHyundai, are we going to have to pay full MSRP or more when the Genesis arrives? I've never bought a Hyundai or dealt with a Hyundai dealer so I don't know what their position on this new product will be.

 

[Sal Collaziano]

The news seems to have generated more interest there than here.

Keep in mind the fact that they have 41,334 members to discuss this - we have 248. There's bound to be more interest there.

 

[Duaine]

I to have to say I am very disappointed with the pricing if this is indeed accurate!
For months many sources including Hyundai kept preaching the standard V-6 starting at "BELOW" $30,000 running up to $40,000 for a fully loaded V-8.

I myself was interested in a fully loaded V-8. I had hoped at the previously mentioned $40,000.00 that one could be had for around $38,000.00. Also I saw another member mentioning the shrinking dollar value. I don't know how long it has been turned around but some news sources have said the dollar was increasing again. Now like I said I don't know how much of for how long or if it will continue??

I have a 2006 Azera right now and love the car! I may just opt for a brand new one. Since I bought mine they have added features such as XM radio and navigation. They are roomy, have plenty of pep in their own right, and have a rebate and all. I think you could buy a loaded Limited for around $27,000.00.

I'm trying to ask myself do I want to buy a car that goes from 0-60 instead of 7 seconds down to 5.6? Do I really want to go back to rear wheel drive especially during the Iowa winters? Dimension wise do I want to give and take just a bit? I am well satisfied with all the room I have now in the Azera. Do I pay all that difference mmmmmm?

You still have power leather seats with heat and memory settings, auto climate control with duel temp., power tilt and telescopic steering wheel, rain sensing wipers, auto head lights, power sunshade, and wow power adjustable pedals that Genesis doesn't have! And of course your auto dimming mirror with compass, power moon roof, power heated and folding outside mirrors, and a good stereo in its own right. I truly think its a good value for the amount of car that you do get. Oh sure there is going to be someone come on here crying about resale values but read my other comments on other posts I have made as far as that goes. All I'll say is if you get it for $10,000 less than a loaded Toyota Avalon so what! Of course its not going to be worth what a Avalon is 5 years down the road.

I am not saying that I am not interested in the Genesis anymore and I certainly don't want to discourage other members from buying one. But what I am saying is I'm disappointed about the higher prices that we are all hearing about now. I think it sucks that Hyundai dangled the carrot before us and when we get interested give it a big pull!

Finally I wanted to say that quite a while back I was to critical to a few other members in this forum and after I read what I had wrote it wasn't worded very nicely at all. I should realize that everyone has different things happen in their lives that helps to form their beliefs and opinions. Also what they type here often isn't their entire story. I know though some replies to me that things made allot more sense when they got more detailed about why they thought this or did that.

To those members I wanted to say that I am sorry for being to harsh. I had asked Hyundai Genesis to cancel my membership because of the way I came off on a few comments. He assured me that he once had a bit of the same problem and wanted me to stay on. I have reconsidered and have decided to stick around. I figured I better do what he says because he is the one with all the muscles ha ha! Every member is important and I do enjoy this forum!

Duaine

 

[Sal Collaziano]

Thanks, Duaine! I'm glad you decided to stick around.

 

[gentau]

Keep in mind the fact that they have 41,334 members to discuss this - we have 248. There's bound to be more interest there.

A good point. I guess I was just expecting more reaction from the 248 members of the Hyundai Genesis Forum.

 

[unknown_owner]

A larger factor is the bonus the dealer can earn with high CSI scores. My understanding is that many dealers rely on this bonus to turn a profit, since cars often sell for around invoice.

Can you elaborate more on the CSI thing? Does the bonus help me the consumer or the dealer overall?

 

[mkaresh]

Hey EdVoylesHyundai, are we going to have to pay full MSRP or more when the Genesis arrives? I've never bought a Hyundai or dealt with a Hyundai dealer so I don't know what their position on this new product will be.

They'll wait and see how strong the initial demand is, and price accordingly.

I suspect most Hyundais sell for around invoice minus rebates.

 

[mkaresh]

Can you elaborate more on the CSI thing? Does the bonus help me the consumer or the dealer overall?

It'll probably mean that the salesman will explicitly ask you to give him perfect scores. They'll use most of the bonus to pay the bills, as their earnings on the sale itself will be minimal unless demand for the Genesis is strong.