The key not setting foot in a dealership until you have locked in YOUR
PRICE, time is on your side. Have at least three stores compete, they will
gladly do it, don't discuss a trade or down payment. Let them each make the
offer and counter-offer, give them two to three days. The dealers know that
if you get the out of the door price that you want, they will still make $$$
out of the sale. Make sure your out of the door price includes tax, & freight.
You may elect to pay tags & registration out of pocket.
I purchased my 2013 Genny new last year for 35K, plus $3k in incentives.
I closed the bidding in two days with this approach.
Presentation: Call Each Dealership on the weekday morning that I plan to request my proposals.
Launch your request on the morning of (1) Monday if a month ends on Wednesday, (2) the last Tuesday if it ends on Thursday,
(3) the last Wednesday if it ends on Friday, Saturday, Sunday, Monday or Tuesday.
My name is: ____________________.
I’m going to buy a Hyundai Genesis in the next few days, and I would like to give your dealership the opportunity to sell me one.
I’d like to speak to either your internet sales manager, or your new car sales manager, about my specifics.
What is that person’s name, and would you please put me through to him or her?
When the manager answers, say:
Hello my name is __________.
I am going to buy a new Hyundai Genesis in the next few days, and I am contacting a limited number of dealerships to get price proposals.
I’d like to include your store if you’d like me to.
I’ll send the request with my vehicle specs this morning. I can email it, whichever you prefer.”
“I have no specific price objective; the selling price is up to you, not me.
By later today or tomorrow morning, I’d like you to give me a price for the car and a detailed “out of the door” price, including sales tax,
registration and any other charges. You can do that over the phone if you wish.
You can also email me, but I am not requiring anything “on paper” up front. The only dealership I’ll need a email confirmation from is the one from whom I buy the car.
If I haven’t heard from your store by tomorrow morning, I’ll call to follow up with you. Will you or someone else identified be available to receive my call?
I’ll contact every participating dealer tomorrow afternoon to report the best proposal I’ve received, but I won’t divulge the name of that dealer.
So everyone will have one more shot before I make a decision, which I’ll do after speaking to all the participants.” I like to treat people the way
I’d like to be treated, so this will be a level playing field. I will not favor any dealer.
I am NOT just soliciting proposals so I can ask the closest dealership to match the best one. I will report the best price to all participants,
but not to one that says, “Get the best bid and we’ll beat it.” I won’t buy from any dealer who doesn’t participate from the start.
Sales Professional, ___________________________
Re: BUYING A 2013 hyundai GENESIS SEDAN
Dear Mr. _____
As we discussed, I am ready to buy a Hyundai Genesis, and I’d like to get a quote from your store.
I am asking for price proposals from a limited number of dealers, so each respondent should have a decent shot at selling me a car.
By later today or tomorrow morning, I’d like you to give me both a price for the car and an itemized “out of the door” price, including sales tax,
MV registration fees, and any other charges such as document fees or dealer prep.
I will inform all participants of the best proposal, probably by tomorrow afternoon.
This will be a level playing field. I am NOT just soliciting proposals so I can ask the closest dealership to match the best one. I will report the best price
to all participants, but not one that says, “Get the best bid and we’ll beat it.” I won’t buy from any dealer who doesn’t participate from the start.
To curb the demands on your time and mine, I will not conduct endless negotiations. All participants will get one chance to counter the best proposal.
I understand that all may not favor this method of business, but I am a serious and set on buying a vehicle by the end of the month.
My deal a Genesis Sedan 3.8, Titanium Gray, w/Saddle Interior, Tech Package. cargo tray, no
wheel locks, or other add-ons desired.
CAR/Equipment INVOICE RETAIL
2013 Genesis Sedan 3.8 $32,070.00 $34,200.00
02 Premium Package $4,368.00 $4,800.00
04 Technology Package $3,913.00 $4,300.00
Destination Charge $875.00 $875.00
TOTALS $41,246.00 $44,195.00
I realize that your version of the invoice will have a legitimate additional charge for Hyundai’s regional dealer advertising association.
I am aware of Hyundai’s holdback 3% of the total MSRP, excluding the destination charge, but those dollars don’t typically get passed along to the customers.
I know that in most sales oriented businesses, there are ways auto dealerships are rewarded for reaching sales and or other below the line targets (CSI, etc.).
An attractive price proposal to me could help you reach yours. Because your location is in reasonable distance from my residence I will be having my Genesis serviced
at your auto center. I look forward to an excellent customer experience with you and will be pleased to express the highest accolades in the follow up
questionnaire I receive for the automaker.
Ways to contact me:
Thank you for considering my request. I hope to here from your dealership soon.
Sincerely,
_______________________
Future Genesis Owner
__________________