Gene2
Been here awhile...
- Joined
- Oct 25, 2017
- Messages
- 589
- Reaction score
- 114
- Points
- 43
- Location
- Glendale,AZ
- Genesis Model Type
- Genesis G90
Maybe/ maybe not.
Here is why they may have a problem, unless they learn from cars like the KIA K900.
The Genesis is a great car, have you noticed the sales are slipping? Genesis is so intent
on expanding their line up, They are forgetting about those of us who have already
purchased a car. They must keep the cars already being sold up to date and attract
customers to these cars also.
Successful brands give updates in the form of software and firmware in existing cars.
There are already advances in some of the features which could be updated. These advances
will appear in much cheaper cars and newer cars that Genesis will put out. Existing
car owners want to feel like the brand still cares about them and not just new sales.
Keeping returning customers is what will make the brand a success.
I'm retired, have the finances to purchase a more expensive car, but also want to save money.
targeting a certain group of people for sales can only attract so many. There are a lot of us who
look for something new, but unless we feel this is a luxury brand that will care about us and
want to give us the best over our entire ownership. Some will not return
Here is why they may have a problem, unless they learn from cars like the KIA K900.
The Genesis is a great car, have you noticed the sales are slipping? Genesis is so intent
on expanding their line up, They are forgetting about those of us who have already
purchased a car. They must keep the cars already being sold up to date and attract
customers to these cars also.
Successful brands give updates in the form of software and firmware in existing cars.
There are already advances in some of the features which could be updated. These advances
will appear in much cheaper cars and newer cars that Genesis will put out. Existing
car owners want to feel like the brand still cares about them and not just new sales.
Keeping returning customers is what will make the brand a success.
I'm retired, have the finances to purchase a more expensive car, but also want to save money.
targeting a certain group of people for sales can only attract so many. There are a lot of us who
look for something new, but unless we feel this is a luxury brand that will care about us and
want to give us the best over our entire ownership. Some will not return

