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Genesis Forum: G80 Emblem
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Thread: G80 Emblem

  1. #21
    volnedan is offline Registered Member What I drive: 2G Genesis 3.8 V6 Sedan
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    Default Re: G 80 Emblem

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    Funny this was mentioned, I just picked up my 2016 Genesis on Monday and swapped the trunk wing emblem the same day. My wife just calls it a "Genesis" but still asks me who makes it.

    I say Genesis as well, and if they ask I explain it's a Hyundai but is a new brand.
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  2. #22
    Mark_888 is online now Registered Member What I drive: 1G Genesis 3.8 V6 Sedan
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    Default Re: G 80 Emblem

    Quote Originally Posted by volnedan View Post
    Funny this was mentioned, I just picked up my 2016 Genesis on Monday and swapped the trunk wing emblem the same day. My wife just calls it a "Genesis" but still asks me who makes it.

    I say Genesis as well, and if they ask I explain it's a Hyundai but is a new brand.
    Genesis is the brand. I would tell them it is like the following:
    • Lincoln - Ford
    • Lexus - Toyota
    • Infinity - Nissan
    • Acura - Honda

  3. #23
    chris41 is offline Registered Member What I drive: 2G Genesis 3.8 V6 Ultimate
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    Default Re: G 80 Emblem

    Can't you leave the letter G intact, remove the rest of the Genesis letters, and simply add the 80?

  4. #24
    sub780lime is offline Registered Member What I drive: 2G Genesis 3.8 V6 Sedan
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    Default

    Quote Originally Posted by chris41 View Post
    Can't you leave the letter G intact, remove the rest of the Genesis letters, and simply add the 80?
    The genesis logo letters are much smaller.

  5. #25
    PMCErnie is offline Registered Member What I drive: 1G Genesis 3.8 V6 Sedan
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    Default Re: G 80 Emblem

    Quote Originally Posted by chris41 View Post
    Can't you leave the letter G intact, remove the rest of the Genesis letters, and simply add the 80?
    Wow, that might save you $.15!
    2012 Cabernet Red Pearl & Cashmere
    3.8 V-6 with Premium Pkg only

    Mods/Accessories: Trunk wings, wheel cap wings, chrome side trim, illuminated door sills, mud guards, all-weather winter floor mats and trunk cargo mat. Llumar Air Blue 80 ceramic tint. Custom-made left foot rest/dead pedal.

    - 2014 Santa Fe Sport 2.0T AWD

  6. #26
    markpoisson is offline Registered Member What I drive: Genesis 3.8 V6 Sedan
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    Default Re: G 80 Emblem

    Quote Originally Posted by Mark_888 View Post
    Genesis is the brand. I would tell them it is like the following:
    • Lincoln - Ford
    • Lexus - Toyota
    • Infinity - Nissan
    • Acura - Honda
    While that is true, the trick is going from what was a model before to what is now a brand. No other manufacturer has followed that trajectory (that I am aware of). It is akin to having a Ford Lincoln that then became a Lincoln XXX.

    So, for those of us with a G2 Hyundai Genesis model, the same car (essentially) is now called a Genesis G80.

    The G90 is an entirely new car. That is easy. Same as the LS400 when it was the first Lexus.
    2015 Genesis 3.8 Ultimate
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  7. #27
    Mark_888 is online now Registered Member What I drive: 1G Genesis 3.8 V6 Sedan
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    Default Re: G 80 Emblem

    Quote Originally Posted by markpoisson View Post
    While that is true, the trick is going from what was a model before to what is now a brand. No other manufacturer has followed that trajectory (that I am aware of). It is akin to having a Ford Lincoln that then became a Lincoln XXX.

    So, for those of us with a G2 Hyundai Genesis model, the same car (essentially) is now called a Genesis G80.

    The G90 is an entirely new car. That is easy. Same as the LS400 when it was the first Lexus.
    In Korea, the Genesis has always been a separate brand (which is why we can import their wings and put them on our Hyundai Genesis vehicles replacing the "H").

    Yes, the North America 2016 Hyundai Genesis and 2017 Genesis G80 are almost identical cars. I guess that is a little tricky, but since even the G90 is only sold at Hyundai dealerships, that is a bit tricky also. But maybe even trickier is selling what was a Equus as a Genesis brand starting in 2017.

    I think one reason for the new Genesis brand in North America is that, since most (including many dealers) were swapping out the H's with Korean wings, there was no reason to sell it as a Hyundai any longer.

  8. #28
    markpoisson is offline Registered Member What I drive: Genesis 3.8 V6 Sedan
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    Default Re: G 80 Emblem

    Quote Originally Posted by Mark_888 View Post
    In Korea, the Genesis has always been a separate brand (which is why we can import their wings and put them on our Hyundai Genesis vehicles replacing the "H").

    Yes, the North America 2016 Hyundai Genesis and 2017 Genesis G80 are almost identical cars. I guess that is a little tricky, but since even the G90 is only sold at Hyundai dealerships, that is a bit tricky also. But maybe even trickier is selling what was a Equus as a Genesis brand starting in 2017.

    I think one reason for the new Genesis brand in North America is that, since most (including many dealers) were swapping out the H's with Korean wings, there was no reason to sell it as a Hyundai any longer.
    I didn't realize it was its own brand in Korea. What will be interesting is seeing the approach to isolate/distinguish the Genesis brand from other Hyundais. Again, looking at the Lexus approach, they deliberately distanced themselves from Toyota from the onset to the point that quite a few Lexus owners did not know Toyota is the parent company (I'd argue that is still the case). I don't believe that all Hyundai dealers will sell Genesis models but right now all Hyundai dealers sell the Hyundai Genesis and Equus. So, it seems that the smaller, less 'sophisticated' dealerships will no longer sell those models. And the more successful/larger dealerships will need to revamp their stores to create separate facilities for the Genesis brand.
    While this may be 'simple' in sales, what will be hard is in service in my opinion. That is where the true experience shines and the Hyundai service departments I have dealt with are simply not of the level of Lexus, Infiniti and other luxury brands.

    All that said, I do believe Hyundai will figure this out. It is amazing seeing their progress in 20 years compared to the Japanese brands. My prediction is they will nail this and in another 10 years, Genesis models will be at the forefront of luxury and sport.

  9. #29
    Genesis Motors is offline Genesis Motors Forum What I drive: 2G Genesis 3.8 V6 Sedan
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    Default Re: G 80 Emblem

    Quote Originally Posted by markpoisson View Post
    I do believe Hyundai will figure this out. It is amazing seeing their progress in 20 years compared to the Japanese brands. My prediction is they will nail this and in another 10 years, Genesis models will be at the forefront of luxury and sport.
    It truly is amazing how far they've come in so little time. I also agree that Genesis Motors will be at the top with other luxury brands in about ten years. They won't have the "cachet" of Mercedes-Benz or BMW but the functionality, technology and design will be there. The only people who will still say, "It's just a Hyundai" are the people who talk about "soul". Personally, I don't really care about a car's "soul" - so I'd be perfectly happy with a top tier luxury car with a Genesis badge...


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  10. #30
    Mark_888 is online now Registered Member What I drive: 1G Genesis 3.8 V6 Sedan
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    Default Re: G 80 Emblem

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    Quote Originally Posted by markpoisson View Post
    I didn't realize it was its own brand in Korea. What will be interesting is seeing the approach to isolate/distinguish the Genesis brand from other Hyundais. Again, looking at the Lexus approach, they deliberately distanced themselves from Toyota from the onset to the point that quite a few Lexus owners did not know Toyota is the parent company (I'd argue that is still the case). I don't believe that all Hyundai dealers will sell Genesis models but right now all Hyundai dealers sell the Hyundai Genesis and Equus. So, it seems that the smaller, less 'sophisticated' dealerships will no longer sell those models. And the more successful/larger dealerships will need to revamp their stores to create separate facilities for the Genesis brand.
    While this may be 'simple' in sales, what will be hard is in service in my opinion. That is where the true experience shines and the Hyundai service departments I have dealt with are simply not of the level of Lexus, Infiniti and other luxury brands.

    All that said, I do believe Hyundai will figure this out. It is amazing seeing their progress in 20 years compared to the Japanese brands. My prediction is they will nail this and in another 10 years, Genesis models will be at the forefront of luxury and sport.
    Actually, only a little more than 1/2 of existing Hyundai dealers sell Equus (at least according to Hyundai Motor America). It may be a larger percentage in bigger metro areas.

    There are two major problems in creating a separate dealership network for Genesis:

    1. It costs a ton of money, and how many investors are willing to put up a few million dollars to open a new dealership right now? Back when Acura and Lexus started in the late 1980's, most of the Honda's and Toyota's (not to mention Acura and Lexus) were selling at MSRP or above to due to import quotas, so dealer profit margins were high, something that is not the case right now with Genesis. Adding $3K - $5K to the current out-the-door price of Genesis would put a crimp in sales.

    2. They don't have enough models yet. When they get a small sedan, and one or two SUV/CUV's, then maybe. The SUV/CUV's are now the bulk of Acura and a very big chuck of Lexus sales.

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