The Genesis brand from Hyundai may have all the ingredients of a luxury vehicle, but is it the high-end car that will attract buyers from other brands?

The Genesis name was born out of the Hyundai brand, which now brings the Genesis G80 as its premier luxury mid-sized model. The company have hired a wealth of new designers and engineers and produced a vehicle which seems to have all the elements apart from brand envy, which is what the company need to cultivate in the coming years.

Currently, if you want to buy a Genesis you have to go to a Hyundai dealership where you will find the usual line-up of Sonatas, Ioniq and the like, maybe not the luxurious environment you would wish for in the Genesis model. However, dealerships and associations aside, the G80 will be lining itself up against the BMW 5 Series and Mercedes E-Class and taking it on face value, it has a lot to offer.