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Genesis Forum: Lincoln smart. Genesis dumb.
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  1. #1
    PMCErnie is offline Registered Member What I drive: 1G Genesis 3.8 V6 Sedan
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    Default Lincoln smart. Genesis dumb.

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    This could have been a story about how Hyundai took its great Santa Fe Sport and upgraded it into a fantastic Genesis SUV. The Ford Edge's cousin MKX/Nautilus is selling quite well, thank you very much.

    https://usat.ly/2AieNOf
    2012 Cabernet Red Pearl & Cashmere
    3.8 V-6 with Premium Pkg only

    Mods/Accessories: Trunk wings, wheel cap wings, chrome side trim, illuminated door sills, mud guards, all-weather winter floor mats and trunk cargo mat. Llumar Air Blue 80 ceramic tint. Custom-made left foot rest/dead pedal.

    - 2014 Santa Fe Sport 2.0T AWD


  2. #2
    EdP is offline Sustaining Member What I drive: G80 AWD Ultimate Adriatic Blue
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    Default Re: Lincoln smart. Genesis dumb.

    Maybe Hyundai has a better idea and is patient enough to do it the way they want. Lincoln Motors became a part of Ford in 1922 so they had a head start.

    I bought a Genesis over a Lincoln because I won't pay those prices for a warmed over Ford Fusion.

  3. #3
    PMCErnie is offline Registered Member What I drive: 1G Genesis 3.8 V6 Sedan
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    Default Re: Lincoln smart. Genesis dumb.

    Meanwhile, the MKX/Nautilus, cousin of the Edge, is cleaning up in sales.

  4. #4
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    dougmcp is offline Been here awhile... What I drive: 1G Genesis Sedan
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    Default Re: Lincoln smart. Genesis dumb.

    Quote Originally Posted by PMCErnie View Post
    Meanwhile, the MKX/Nautilus, cousin of the Edge, is cleaning up in sales.
    Cleaning up may be a bit of an overstatement, in the US both Hyundai Santa Fe and Ford Edge each sell about 12,000 vehicles a month and Lincoln MKX sells about 1,800 a month. With those kind of clean up sales of the MKX I doubt that a rushed to market Genesis SUV is really high on the priority list.

  5. #5
    EdP is offline Sustaining Member What I drive: G80 AWD Ultimate Adriatic Blue
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    Default Re: Lincoln smart. Genesis dumb.

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    Yes, the are. But you have to look at the big picture. What does it take to establish a new automobile brand? Design, engineering, testing, tooling, etc. You have a limited amount of resources, both money and people so you put them in place for a good return. Even taking an existing chassis and making some changes in appearance takes millions of dollars and man hours. the guy working on a G90 taillight can not be working on a revised taillight for a SantaFe at the same time. Of course you need all the support like spare parts, manuals, etc.

    Hyundai decided to take the step of building the Genesis as a Hyundai car first, then spun it off as a new brand. We do know the SUV/CUV is in the works. They are willing to take the time to get it right from the start and I applaud them for it. Though I've not been directly involved in the auto industry we did work for some suppliers like Bendix, Dana, etc.. We worked on projects years in advance just on updates of existing models. It really takes an incredible amount of time to bring things to market.

    Easy to say what we think they should do, but I'm sure the managers know they are not getting some sales. There is a lot to it!

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