Today, automotive luxury brand Genesis introduced the 2019 G70 sedan, the third model in a growing lineup, at a ceremony held in The Museum of Moscow. Over 500 guests and influencers joined Genesis for a music festival as part of the Russian market launch of G70.
G70 is the brand’s opening entry in the highly competitive entry-level luxury segment, designed and engineered to offer driver-focused performance, refined luxury, advanced technology, and a world-class ownership experience. G70 rounds out the Genesis brand’s sedan lineup, joining the G80, G80 Sport, and flagship G90, and the brand will continue to expand its product portfolio to all areas of the luxury auto market.
“The launch of G70 in the Russian market confirms our strong commitment to deliver customer-oriented models that combine innovative technology, superior design, and the latest engineering advancements,” said Alexey Kalitsev, Managing Director of Genesis Brand in CIS.
Today, Genesis unveiled its groundbreaking Essentia Concept at the New York International Auto Show. The all-electric, high-performance concept elevates and reimagines the “Athletic Elegance” design paradigm, while providing a vision of future Genesis product performance and technology.
“We understand our obligation as a luxury car manufacturer to create objects of desire, sparking passion and inspiration by emphasizing a culture while exceeding expectations in terms of technology and connectivity, bringing our outside world seamlessly to the inside of the vehicle,” said Manfred Fitzgerald, Global Head of the Genesis Brand. “This is what the Genesis Essentia Concept is all about, and we are thrilled to introduce our interpretation of an all-electric, two-door Gran Turismo here in New York.”
Essentia is the brand’s first battery electric vehicle and features a lightweight carbon-fiber monocoque, a robust, multi-motor electric powertrain, and a custom-tailored interior. Essentia is the brand’s initial concept for a true GT car and challenges the status quo as the ultimate manifestation of Genesis design and engineering. As a capable, thrilling sports car designed to counter the complexities of a modern lifestyle, Essentia offers serenity, clarity, and beauty.
Today, Genesis officially introduced the 2019 G70 luxury performance sedan to the U.S. market at the New York International Auto Show. G70 is the brand’s opening salvo in the highly competitive entry-level luxury segment, designed and engineered to offer driver-focused performance, refined luxury, advanced technology, and a world-class ownership experience.
“The G70’s U.S. debut is a very important milestone for Genesis,” said Manfred Fitzgerald, Global Head of the Genesis Brand. “The G70 is all about the driver’s experience. We look forward to how our youngest and most dynamic sedan will connect with our clientele through refined performance and athletic elegant design.”
G70 rounds out the Genesis brand’s sedan lineup, joining the G80, G80 Sport, and flagship G90, and the brand will continue to expand its product portfolio to all echelons of the luxury auto market. The performance-focused G70 has been tested in some of the world’s most challenging environments, including Death Valley, northern Sweden, and Germany’s vaunted Nürburgring Nordschleife, to ensure world-class driving dynamics and exceptional durability.