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Press Release: Hyundai Motor Launches New Global Luxury Genesis Brand

– New ‘Genesis’ brand will compete with the world’s leading luxury car brands
– Six-model line-up begins roll-out from December catering for ‘new luxury’ customers, delivering personalized and human-centered experiences
– Refined performance, athletic elegance in design and human-focused innovation will elevate the Genesis brand

November 4, 2015 – Hyundai Motor has announced an all-new global luxury brand – Genesis – that will deliver ‘human-centered’ luxury through a range of new models that feature the highest standards of performance, design and innovation.

Created for a new generation of discerning consumers, Genesis will be a stand-alone brand that operates alongside the company’s popular Hyundai marque. Capitalizing on its success in the fast-growing global car market, Hyundai Motor will launch six new Genesis models by 2020 and will compete with the world’s most renowned luxury car brands.

The Genesis brand seeks to create a new definition of luxury, one that will provide a new platform for future mobility centered on people. By anticipating human needs at every touch point, Genesis models will embody four key aspects: Human-focused innovation, refined and balanced performance, athletic elegance in design and hassle-free customer experience.

“We have created this new Genesis brand with a complete focus on our customers who want smart ownership experiences that save time and effort, with practical innovations that enhance satisfaction. The Genesis brand will fulfill these expectations, becoming a market leader through our human-centered brand strategy,” said Euisun Chung, Hyundai Motor Company Vice Chairman.

Genesis models will boast outstanding driving dynamics and design, with innovations tailored to closely-meet the needs of customers. The new model line-up will distance itself from the traditional technological overload of brand-focused competitors, concentrating instead on a personalized, hassle-free customer experience. Continuing the customer-oriented approach that flows through every Genesis model, sales and service staff will provide rapid and attentive service to customer’s requests.

To elevate and differentiate the Genesis brand from Hyundai, a distinct design identity, emblem, naming structure and customer service offering is being established.

Genesis models will be badged with a new wing-type emblem, redesigned from the version used on the current Genesis model to create an even more luxurious look. This emblem firmly cements the Genesis models as a collective family of luxury models under the Genesis nameplate.

The Genesis brand will also adopt a new alphanumeric naming structure. Future models will be named by combining the letter ‘G’ for Genesis with a number, 90, 80 or 70 etc., representing the segment.

Woong-Chul Yang, Head of Hyundai Motor R&D Center and Vice Chairman of Hyundai Motor said, “The Genesis models will provide technological innovation, excellent driving performance and luxury to customers. Every Genesis model will be created with the needs of our customers in mind, so the resulting car will perfectly meet their needs without any unnecessary burden or excess.”

Fitted with the latest proactive safety technologies, intuitive convenience features and IT connectivity, Genesis models are engineered to provide excellent ride comfort while retaining confident sportiness.

To develop a distinctive and differentiated design for the new Genesis brand vehicles, Hyundai Motor has created a Prestige Design Division. From mid-2016 Luc Donckerwolke, who was previously responsible for the design of Audi, Bentley, Lamborghini, SEAT and Skoda models at the Volkswagen Group, will lead this new division alongside his role as Head of the Hyundai Motor Design Center. The work of the new Prestige Design Division will be overseen by Peter Schreyer, as part of his group-wide design responsibilities as President and Chief Design Officer (CDO) of Hyundai Motor Group.

Peter Schreyer commented, “In creating the design signature of Genesis brand cars, we set out to display confidence and originality, creating highly desirable products that present new charm through innovative styling and proportions.”

The name ‘Genesis’, which also means new beginnings, hints at the new values and standards that the brand will bring to the global luxury car market. Initially on sale in the Korean, Chinese, North American and Middle Eastern luxury car markets, the Genesis brand will expand its reach to Europe and other parts of Asia as the model range grows to full strength.

Setting the brand’s cars apart from competitors, innovation will begin with the consumer, with customer requirements directing development. This philosophy echoes the vision of Hyundai Motor to be a ‘lifetime partner in automobiles and beyond’, with the ‘Modern Premium’ brand direction of Hyundai reinterpreted for the new Genesis marque.

Since the launch of its first cars in 1967, Hyundai Motor has grown quickly to become one of the world’s leading automakers. The strategic decision to create an all-new luxury car brand is recognition of the company’s strengths and its global ambitions. By introducing new customers to Hyundai Motor and elevating its competitiveness, the new Genesis brand will enable more people to experience the premium value of Hyundai Motor.

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Vision G Coupe Concept

Hyundai Premieres “Vision G” Coupe Concept at LACMA

Introduces Concept as Evolution of Hyundai’s ‘Responsible and Respectful’ Luxury Family of Products

FOUNTAIN VALLEY, Calif. Aug. 11, 2015 – Hyundai Motor America revealed the “Vision G” Concept Coupe to a select group of media at the Los Angeles County Museum of Art (LACMA). The concept was described as Hyundai’s inspiration for its family of future premium products that promise luxury, performance and style with the value and responsibility that is the foundation of Hyundai’s brand.

“The concept was designed with coordinated input from Hyundai design studios around the world, but was led by our team here in the U.S.,” said Peter Schreyer, Hyundai’s president and chief design officer. “The design is our interpretation of the idea that Hyundai breathes into all of its vehicles – a DNA that balances design and performance with the idea that you don’t need to be over the top in terms of glitz and stereotypical luxury cues.”

During the design process, Hyundai’s team of designers centered their work on the notion of “chivalry” – a word they felt best defined the idea that one doesn’t need to shout to be noticed and respected. “Vision G” is purposefully understated, despite its size and dramatic lines. One example of this respectful luxury – and a nod to the self-sufficiency of the driver – is a technology that automatically opens the door as if being opened by a valet.

The exterior styling of the concept is highlighted by a long hood, high-beltline and a cabin that presents a slingshot-like appearance. “In keeping with a design that speaks to the owner rather than ‘the spectators’ who might see the car on the road, Vision G appears dynamic and in constant motion,” said Christopher Chapman, head of Hyundai’s U.S. design center and leader of the coupe’s design team. “After all – and if all is right in the world – the only time an owner sees the exterior of the car is when it’s standing still.”

The underlying idea of respectful luxury flows into the interior, underscored by its clarity and simplicity. No glaring examples of luxury, but rather elegant lines and finishes.

The heart of “Vision G” is the award-winning 5.0-liter Tau V8 engine producing 420 horsepower at 6,000 rpm and 383 lb. ft. of torque at 5,000 rpm. The Tau V8 engine family has been named to Ward’s prestigious Ten Best Engines list three times. With high-pressure direct injection for impressive power, low emissions and superb efficiency, this latest version of the Tau V8 benefits from an optimized intake runner length, enhanced timing chain for reduced friction and NVH, low-torque exhaust manifold, increased compression ratio and upgraded multiple-injection mapping. These enhancements combine to produce a flatter torque curve at lower rpm for even better driveability.

“Vision G” will next be shown at the Pebble Beach Concours d’Elegance on Sunday, August 16 in Monterey, Calif.

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2015 hyundai genesis coupe

2015 GENESIS COUPE FOCUSES POWERTRAIN OFFERING AND RECONFIGURES CONTENT TO SATISFY EVEN MORE PERFORMANCE COUPE BUYERS

348-Horsepower, 3.8-liter Direct-injected V6 engine now Standard

New, entry-level V6 manual and auto Models added to Line-up

FOUNTAIN VALLEY, Calif., July 16, 2014 – Hyundai’s popular Genesis Coupe continues to enhance its appeal in the fiercely-competitive sport coupe segment. For 2015, Genesis Coupe makes its 348-horspower, 3.8-liter direct-injected V6 standard, with new base 3.8-liter V6 manual and automatic transmission models added to its line-up. The high-performance V6 engine in every Genesis Coupe ensures its buyer maximum powertrain performance at a very affordable price point. This critical enhancement ensures Genesis Coupe continues to carry its recognized market success as a rear-drive, high-output performance sport coupe for everyday enthusiasts.

2015 Genesis Highlights

  • 348-horsepower, direct-injected 3.8-liter V6 engine standard
    • New base 3.8L V6 manual and automatic transmission models added
    • 4-cylinder powertrain no longer available
    • 3.8 Grand Touring model no longer available
  • LED daytime running lights standard
  • 3.8 R-Spec model adds the following standard equipment:
    • Proximity key with push-button start
    • Automatic climate control

AGGRESSIVE DESIGN TO MATCH DYNAMIC PERFORMANCE

The Genesis Coupe strikes a menacing demeanor, with an aggressively designed front fascia, grille, headlights, LED daytime running lights, fog lights and hood with heat extractor cues. The side view reveals aggressive 18- and 19-inch alloy wheel designs with deep dimensional sculpting. Finally, the rear taillights provide a visual spark via premium LED illumination. Traditional rear-drive sport coupe proportions are clearly evident, with a long wheelbase and short front and rear overhangs producing a classic wedge-like profile. Genesis Coupe’s bodyside character line is an innovative “Z”-shaped design that integrates seamlessly with a unique, drop-beltline rear window graphic. Heated outside mirrors, fog lights, and LED daytime running lights are standard on all Genesis Coupes.

Genesis Coupe’s arching roofline and tapering greenhouse highlight the exterior profile and emphasize the car’s broad shoulders and wide stance. To complete the aggressive sports car look, the depth between the fenders and the greenhouse is maximized. Large openings in the front fascia allow for optimal engine breathing coupled with an aggressive look. Dual asymmetrical exhaust tips integrated with the blackout rear diffuser treatment complete the performance message from the rear.

POWERTRAIN

For 2015, the high-performance 3.8-liter, direct-injected V6 engine is standard in all Genesis Coupes. This proven powerplant offers sophisticated engine technologies, with direct-injection and dual continuously variable valve timing.

The 3.8-liter Lambda DOHC V6 engine produces 348 peak horsepower at 6,400 RPM, with peak torque of 295 lb.-ft. at 5,100 RPM on premium fuel. In addition, Lambda-engine anti-knock technology gives this V6 the versatility to run on regular fuel whenever required. This direct-injected engine will easily propel the Genesis Coupe from zero to 60 mph in the lower five-second range on its way to an impressive 149-mph electronically-limited top speed. The Lambda V6 intake system also employs an intake sound induction pipe into the cabin to ensure this engine’s aural character matches its visceral appeal.

To further broaden the power band, the 3.8-liter engine uses Dual Continuously Variable Valve Timing (Dual CVVT) and a Variable Intake System (VIS) that helps cylinders breathe most efficiently at both low and high RPM. The combination of high-pressure, precisely-metered direct injection with efficient cylinder breathing results in outstanding throttle response and off-the-line acceleration coupled with remarkable fuel efficiency. The V6 engine uses an alloy block and cylinder heads for lighter weight and thermal efficiency and features durable, quiet timing chains with no scheduled maintenance.

All these technologies serve to give Genesis Coupe 3.8 an impressive power-to-weight ratio of only 10.1:1, significantly lower than the more expensive Infiniti Q60 and BMW 435i.

The V6 engine also features deep, baritone-sounding dual cat-back exhaust to complement efficient breathing on the intake side. To ensure that all this power is evenly distributed to the pavement, Genesis Coupe also offers an available Torsen® limited-slip differential on R-Spec and Ultimate models.

TRANSMISSIONS

The automatic transmission has 8-speeds, with standard paddle-shifters for SHIFTRONIC® manual-shifting capability. In addition, the 8-speed automatic precisely rev-matches engine RPM to the exact selected-gear speed, for smooth downshifts into corners and superb dynamic balance, while an easy-to-read LCD readout on the instrument panel shows the selected gear at all times for the driver. In addition to the steering-wheel-mounted paddle shifters, the automatic offers shift capability via the shift lever according to individual driver preference.

The V6 engine is mated to a standard six-speed manual transmission that features carbon synchronizer rings for smooth shift action and synchronizer durability. Each transmission has been specifically tuned to match the engine’s power and torque curve characteristics.

REAR-WHEEL-DRIVE ARCHITECTURE

Genesis Coupe’s body shell makes generous use of advanced high-strength steel. The rear-wheel drive powertrain configuration provides a well-balanced 56:44 front-to-rear weight distribution.

SPORT-TUNED SUSPENSION

No well-tuned sport coupe chassis should give the perception of being overwhelmed by its powertrain, and Genesis Coupe is no exception to this rule. Spring, damper, and bushing ratings all have been precisely calibrated to match these powertrains with superb road feel, precise body motion control and good ride comfort.

Genesis Coupe employs a MacPherson strut dual-link front suspension and a five-link rear suspension setup. The front suspension is mounted to the body via a solid subframe that is lighter and stronger than a comparable multi-piece component would be. To help reduce body roll and tune the Genesis Coupe’s at-the-limit handling for maximum predictability, 23mm diameter front and 19mm diameter rear stabilizer bars are fitted.

While all Genesis Coupe models offer a true rear-drive sport coupe driving experience, the high-performance Genesis Coupe R-Spec and Ultimate models raise the bar even higher with a differentiated, track-tuned suspension. The R-Spec/Ultimate suspension features both firmer front spring rates (seven percent) and rear spring rates (11 percent), with matched damper rates. The Genesis Coupe R-Spec/Ultimate models also deliver a significant increase in roll control over other versions of the Genesis Coupe via thicker stabilizer bars (24mm front/20mm rear). Genesis Coupes also use low-velocity-control dampers for refined ride comfort coupled with excellent body control.

In addition, all R-Spec and Ultimate models receive front strut camber adjustment bolts that can be installed in the front strut assembly at their owner’s discretion. These camber adjustment bolts allow approximately -1.5 degrees of negative front camber adjustment for sharper, more responsive apex turn-in and reduction of understeer. Of course, superb Genesis Coupe structural rigidity sets the fundamental foundation for dynamic precision, regardless of specific suspension calibration.

STEERING

Hydraulic, RPM-sensing rack-and-pinion steering has been calibrated with a quick, 13.8:1 ratio, delivering both linear feel and agile response to driver inputs. This steering ratio yields intuitive steering response and precision. To further optimize driver ergonomics, tilt and telescopic adjustment is standard.

HIGH PERFORMANCE BRAKING SYSTEMS

Brembo® four-piston calipers clamp down on fade-resistant 13.4-inch ventilated front brake rotors and 13-inch ventilated rear rotors on both R-Spec and Ultimate models. All other models get substantial 12.6-inch front ventilated rotors and 12.4-inch rotors in the rear with floating single-piston calipers.

UPSCALE INTERIOR

The Genesis Coupe interior offers distinctive, upscale features and design cues. The leather steering wheel uses a premium grade of leather. The instrument panel crash pad features a stitched-seam appearance for a distinctly upscale look, and the parking brake lever is leather-wrapped on leather-equipped models. The instrument cluster features an electroluminescent gauge cluster for premium ambience and superior readability. A driver-side rear seat walk-in assist function provides convenient rear seat access from the driver’s side. Convenient seatbelt assist guides make it easy for front passengers to buckle up. Cruise control and floor mats are standard on all Genesis Coupes. A center stack multi-gauge cluster with instantaneous mpg, torque level, and oil temperature is standard on all trims. A center fascia tray with cover provides extra storage, and interior surfaces have a soft touch with low sheen for an up-market feel. Sport front seats with deep side bolsters offer superb lateral support for enthusiastic driving in all trim configurations. R-Spec seat bolsters are even deeper for extra support during spirited driving. Every Genesis Coupe comes equipped with standard proximity key with push-button start, auto-dimming rearview mirror with HomeLink®, and automatic temperature control.

Among other premium features are an available Infinity® premium audio system and two-stage front seat heaters.

INNOVATIVE TECHNOLOGIES

Genesis Coupe offers Xenon high-intensity discharge (HID) headlights for brighter illumination intensity, more daylight-like lighting character and reduced power consumption. In addition, the visual cut lines of these HID headlights are razor sharp, providing maximum nighttime visibility to the driver without the risk of blinding oncoming traffic.

Music lovers will welcome the Genesis Coupe’s standard auxiliary input jacks (3.5 mm mini-jack and USB input) to accommodate and charge personal audio devices such as an iPod®. When an iPod or flash drive is connected through the USB port in the center storage compartment, not only does it play music through the vehicle’s audio system, but it also charges the iPod and allows the driver to access tracks with the steering wheel audio controls. This system also allows both driver and passengers to easily view song/artist/title information and control the music from the audio head unit rather than the iPod unit. This safety-oriented function helps the driver to keep his or her focus on the road at all times.

SEGMENT-LEADING STANDARD SAFETY TECHNOLOGIES

In keeping with Hyundai’s focus on offering segment-leading standard safety technologies across its lineup, Genesis Coupe includes a wide range of both active and passive safety features. Standard safety technology includes driver and front passenger advanced frontal airbags, along with front seat-mounted side airbags, side curtain airbags and active front head restraints.

Genesis Coupe has strong unibody construction, along with front and rear crumple zones, bodyside reinforcements and five-mph energy-absorbing bumpers. The hood also includes buckling creases and safety stops.

All Genesis Coupe models feature standard four-channel ABS with Electronic Brake-force Distribution (EBD) to optimize brake performance under various dynamic loading conditions. The system also includes Brake Assist, which provides maximum ABS-level braking force when a panic stop is detected.

Electronic Stability Control (ESC), one of the industry’s most effective life-saving technologies, is standard in all Genesis Coupe models. Insurance Institute for Highway Safety (IIHS) studies suggest vehicles equipped with ESC experience 56 percent fewer fatalities in single-vehicle crashes than those without it.

In a nod to enthusiasts, Genesis Coupe offers a specially-tuned three-stage driver-selectable ESC mode. This new three-stage ESC function offers more options for various driver preferences and road conditions:

Full-on ESC function (default mode on start-up)
Intermediate ESC function with driver powertrain override control and retained ESC/TCS braking function
Full-off ESC function for uninhibited driver vehicle control in all conditions
The driver-selectable full-off ESC mode has been calibrated to provide drivers with a larger performance envelope should they choose to participate in competitive events such as autocrosses or track days. The Genesis Coupe anti-lock braking system function (ABS) remains fully functional in all ESC modes to help drivers maintain steering control under adverse braking conditions.

CONNECTED CARE AND HYUNDAI BLUE LINK®

2015 Genesis Coupe Ultimate models offer the Hyundai Blue Link® safety, service and infotainment telematics system. Blue Link brings seamless connectivity directly into the car with technology like remote start, destination search powered by Google®, remote door lock/unlock and stolen vehicle recovery. In addition to these features and services, Genesis Coupe models equipped with Blue Link come standard with one year of complimentary Blue Link Connected Care. Connected Care is a suite of safety and car care features providing Hyundai owners with free proactive services including automatic collision notification, SOS emergency assistance, enhanced roadside assistance, monthly vehicle health reporting and maintenance alerts.

Blue Link is offered in three service packages: Connected Care, Remote and Guidance:

Connected Care package (complimentary for 1-year):

Automatic Collision Notification (ACN) and Assistance
SOS Emergency Assistance
Enhanced Roadside Assistance
Monthly Vehicle Health Report
Maintenance Alert
Automated Diagnostic Trouble Code Notification (DTC)
Recall Advisor
Service Link
Blue Link App (smartphone)
Remote package:

Remote Start
Remote Door Lock/Unlock
Remote Horn and Lights
Car Finder via Mobile App
Stolen Vehicle Recovery/Slowdown/Immobilization
Geofence
Valet Alert
Speed/Curfew Alert
Panic Notification
Alarm Notification
Guidance package:

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