This month the Genesis G80 (when equipped with specific headlights) and G90 earned the Insurance Institute of Highway Safety’s (IIHS) highest rating by being placed in the TOP SAFETY PICK+ category. Both cars earned that rating within the “Large luxury cars” segment.
“Among the awards Genesis has earned for design, customer appeal and appreciation, this IIHS designation confirms our commitment to build vehicles whose safety is rock solid,” said Erwin Raphael, General Manager of Genesis Motor America.
To qualify for 2018 TOP SAFETY PICK+ designation, a vehicle must earn good ratings in several test categories. The G80 and G90 achieved those ratings in the driver-side small overlap front, moderate overlap front, side, roof strength and head restraint tests, as well as an acceptable or good rating in the passenger-side small overlap front test. It also must earn an advanced or superior rating for front crash prevention and a good headlight rating.
The Genesis G80 was rated the winning Premium Fullsize car in ALG’s 2018 Residual Value Awards (RVA). The award, a first for the Genesis brand, comes from ALG, the industry benchmark in forecasting future vehicle values. Winners show leading competitiveness and are predicted to hold the highest percentage of their original sale price after three years.
“Along with its balanced performance and handsome design, the Genesis G80 offers a generous list of standard features at a lower price point than that of similarly equipped luxury competitors. With the addition of the 3.3L twin turbo Sport trim to the 2018 model year, the G80 continues to garner attention and impress the crowd as it takes its first Residual Value Award for the Premium Full-size segment,” said Jim Nguyen, President of ALG.
“At Genesis, we strive to give consumers exactly what they desire and, above that, some feature value they don’t even know they need,” said Erwin Raphael, General Manager of Genesis Motor America. “This award represents the absolute third-party experts confirming that we’ve hit that moving target that we’re constantly going after.”
Augmented reality (AR) has come to your luxury car. The Genesis Augmented Reality Manual (Genesis Virtual Guide) is now available for the 2017 Genesis G80and Genesis G90 as a free download on the Apple® App Store and Google Play®. Genesis Virtual Guide is a modern take on the traditional owner’s manual, allowing consumers to use their smartphone or tablet to get how-to information for repairs, maintenance and vehicle features. Using 2-D and 3-D tracking technology, the Virtual Guide is able to deliver in-depth levels of information related to specific parts of Genesis vehicles. The manual will be compatible with 2018 models later this year.
“As a new luxury brand we continue to focus our efforts on the continually evolving customer expectations and innovations,” said Erwin Raphael, general manager of Genesis in the U.S. “Our mobile app strategy is designed around empowering our customers and helping them to save time and frustration. The Virtual Guide provides our owners with a new way to learn about and get to know their vehicles.”
To maximize on customer value, Genesis used quality and consumer survey results to determine the top features to incorporate into the Virtual Guide. The app contains a number of informational guides including: 135 how-to videos and 25 3-D overlay images that appear once users scan areas of their vehicle, like the engine bay. A complete owner’s manual is also included inside the app.