Hell has frozen over, and pigs now fly…

Hell has frozen over, and pigs now fly…

“Hop in the cabin, shut the door, and you’re in a peaceful sensory deprivation chamber. You know, like Lexuses used to be. The leather seats are “buttery smooth,” and enormously comfortable both up front and in the cavernous rear passenger area. With much to prove, Genesis appears to have thought out every function of the G90’s interior—with high-quality materials on every surface and easy-to-find controls for everything from the 360-degree camera and radar cruise control to the infotainment system.”

Some of us here have said it… yes… “told you so”… The writing was on the wall years ago and I probably said it too many times. Lexus is leaving the door wide-opened for Hyundai to come in and claim it’s glory. While Lexus makes the same mistake as Cadillac did trying to become BMW, so does Lexus. Will the firmer ride and sportier LS appeal to more new customers than those who leave the brand for Genesis? Time will tell. How’s BMW doing?

On one hand, I think BMW took the right approach softening things up. Luxury car buyers primarily want a luxurious experience. That means no wind noise, road noise, or harshness in the suspension. They prefer a soft riding vehicle. But that’s not what made BMW the “ultimate driving machine”. I wonder if enough traditional luxury buyers are replacing those who prefer BMWs sporty characteristics that BMW is losing due to the change… In any event, here’s the article…

Genesis G80 and G90 Earn 2018 Top Safety Pick Ratings

Genesis G80 and G90 Earn 2018 Top Safety Pick Ratings

This month the Genesis G80 (when equipped with specific headlights) and G90 earned the Insurance Institute of Highway Safety’s (IIHS) highest rating by being placed in the TOP SAFETY PICK+ category. Both cars earned that rating within the “Large luxury cars” segment. 

“Among the awards Genesis has earned for design, customer appeal and appreciation, this IIHS designation confirms our commitment to build vehicles whose safety is rock solid,” said Erwin Raphael, General Manager of Genesis Motor America.

To qualify for 2018 TOP SAFETY PICK+ designation, a vehicle must earn good ratings in several test categories. The G80 and G90 achieved those ratings in the driver-side small overlap front, moderate overlap front, side, roof strength and head restraint tests, as well as an acceptable or good rating in the passenger-side small overlap front test. It also must earn an advanced or superior rating for front crash prevention and a good headlight rating.

Genesis G90 Declared Most Loved Luxury Car in Study

Genesis G90 Declared Most Loved Luxury Car in Study

The Genesis G90 was named the Most Loved Luxury Car of 2017 in Strategic Vision’s annual New Vehicle Experience Study (NVES). The Genesis brand finished second among luxury makes — most of them long-established industry icons.

The annual study surveyed more than 34,000 new vehicle owners after 90 days of ownership on topics that included performance, luxury and value. The award is based on the Customer Love Index (CLI), derived from the NVES.

“The G90 earned the Most Loved Luxury Car award by offering a vehicle that competes very well in the important Luxury Car segment. G90 owners love most everything about the vehicle itself, ranging from the interior roominess and seating comfort to sound system performance and overall riding comfort,” said Alex Hare, Vice President, Market Research, Strategic Vision. “Combined with a high level of standard equipment backed by a strong warranty, the G90 represents a compelling overall value, particularly in the luxury segment, all of which makes the G90 both a smart choice to purchase and an exciting vehicle to own.”


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