The Genesis G70 luxury sport sedan has been recognized as the leading Aspirational Luxury Car in the 2019 Ideal Vehicle Awards presented by AutoPacific, the leading automotive research consultancy. AutoPacific’s Ideal Vehicle Awards study asks owners to consider 14 vehicle attributes that they would want to change, and winners are selected based on the lowest desire for change. Over 50,000 vehicle owners contributed to the 2019 decision-making process.
“At Genesis, we design and engineer our luxury vehicles so they deliver, if not exceed, our owners’ expectations, so we are honored to receive this award from AutoPacific that affirms our approach,” said Erwin Raphael, Chief Operating Officer, Genesis Motor America. This award for G70 continues a string of recognition by AutoPacific of Genesis leadership in the luxury automotive space. Last year, Genesis was named Highest Satisfaction Premium Brand, and the G90 flagship sedan was awarded the AutoPacific Vehicle Satisfaction Award for Luxury Car. “The ideal vehicle awards measure how well a vehicle meets the desires of its buyers,” said Dan Hall, Vice President at AutoPacific. “This award shows that Genesis understands their buyers and has developed a car that is ideal for them.”
Galvanized by the success of sales in the first half of 2019, and the above significant third party accolades, Genesis Motor America and Genesis Finance will offer a limited-time, national Genesis Summer Sales Event across the Genesis vehicle lineup. Beginning Monday, July 29, and running through September 3, customers can lease a Genesis for three years with no money due at signing, no security deposit, and no first payment. More information about the lease program details and featured rates can be found at Genesis.com and local retailers.
The Genesis product lineup consists of the flagship G90 luxury sedan, the G80 and G80 Sport midsize luxury sedans, and the G70 luxury sport sedan. G70 combines a high level of driver engagement with comfort and convenience, offered with a choice of two turbocharged engines. Equipped with the 365-hp, 3.3L twin-turbocharged V-6, G70 sprints from 0-60 mph in just 4.5 seconds. G80 offers executive-level luxury and comfort, while G80 Sport adds performance-oriented flourishes. Leading the charge is G90, which exemplifies the brand’s commitment to refinement in even the smallest details. Driver-focused rear-wheel drive is standard, and all-wheel drive is optional across the model range. The model range is expected to grow significantly in the next two years.
Genesis Motor America today reported sales of 10,007 for the first two quarters of 2019, a 38 percent increase compared with the prior year. For the month of June, Genesis counted 1,887 vehicles sold. This positive sales momentum is reflective of the great progress we’ve begun to make with our new Genesis Retail Network and appreciation for our portfolio of award-winning vehicles. After initial availability constraints across the growing network of new Genesis retailers in Q4 2018 that resulted in 408 G70 retails, Q1 2019 sales increased 447 percent to 2,231 units and increased another 56 percent in Q2 2019 to 3,484 units.
“Our year-over-year sales growth represents far more than an uptick,” said Erwin Raphael, COO of Genesis Motor America. “Over the last three years, Genesis has already earned a reputation for consumer loyalty and satisfaction, and we are now well along the way to having a retail network to begin to achieve the sales to match.” Leading the charge are some 318 Genesis retailers across the country: more than double the number of fully operational retailers that were in place at the end of 2018. Approximately 50 Genesis retailers are already working on their plans for separate Genesis facilities. Going forward, the needs of specific markets will determine whether these Genesis showrooms will exist as standalone stores or retail storefronts in popular local malls. In addition, the first Genesis Brand Center in New York City is slated to open before the end of the calendar year.