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Genesis G70 Named Finalist in 2018 International Design Excellence Awards

2019 genesis g70 silver front side

The Genesis G70 was recognized as a finalist in the 2018 International Design Excellence Awards (IDEA®) by The Industrial Designers Society of America (IDSA). The organization evaluated the G70 based on its design innovation, user benefits and social responsibility.

“Being a ‘design-first’ brand means that our ultimate goal is to shape fascination and desire with the passion, dedication and talent from our studio team,” said Luc Donckerwolke, Executive Vice President and Head of Genesis Design. “The G70 being named a finalist in the prestigious IDEA competition is validation of those efforts and support that our design has captivated the jurors’ senses with its tensioned, muscular volumes.”

The 2019 Genesis G70 luxury sport sedan resets benchmarks and expectations in its class for the holistic integration of performance, refined luxury and aerodynamic style. The all-new G70 showcases the future direction of the Genesis brand’s design identity by representing athletic elegance in its exterior styling, as the car captures both beauty and tension, like an athlete poised to perform.

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Press Release: Hyundai Motor Launches New Global Luxury Genesis Brand

genesis logo

– New ‘Genesis’ brand will compete with the world’s leading luxury car brands – Six-model line-up begins roll-out from December catering for ‘new luxury’ customers, delivering personalized and human-centered experiences – Refined performance, athletic elegance in design and human-focused innovation will elevate the Genesis brand November 4, 2015 – Hyundai Motor has announced an all-new global luxury brand[…]Read more…

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Is the third generation Hyundai Genesis Sedan going to shrink?

2015 hyundai genesis sedan white

Is the third generation Hyundai Genesis going to get smaller? I’m putting my money on “yes”. Why? Because I am 100% convinced that “Genesis” will become a brand within a generation or two. Either a brand or a sub brand. And a premium luxury brand needs a full-size flagship – and that’s NOT the Genesis[…]Read more…