Sep 20, 2018 – FOUNTAIN VALLEY, Calif., September 20, 2018 – The Genesis G70 was recognized as a finalist in the 2018 International Design Excellence Awards (IDEA®) by The Industrial Designers Society of America (IDSA). The organization evaluated the G70 based on its design innovation, user benefits and social responsibility.
“Being a ‘design-first’ brand means that our ultimate goal is to shape fascination and desire with the passion, dedication and talent from our studio team,” said Luc Donckerwolke, Executive Vice President and Head of Genesis Design. “The G70 being named a finalist in the prestigious IDEA competition is validation of those efforts and support that our design has captivated the jurors’ senses with its tensioned, muscular volumes.”
The 2019 Genesis G70 luxury sport sedan resets benchmarks and expectations in its class for the holistic integration of performance, refined luxury and aerodynamic style. The all-new G70 showcases the future direction of the Genesis brand’s design identity by representing athletic elegance in its exterior styling, as the car captures both beauty and tension, like an athlete poised to perform.
G70 is available with either an up-level 365 horsepower, 3.3-liter, twin-turbocharged V6 engine or a 252 horsepower, 2.0-liter turbocharged 4-cylinder engine. No matter the driving situation, G70 raises the bar for the luxury sport sedan segment, with a 0-to-60 mph time of 4.5 seconds (3.3T RWD, using Launch Control).
IDEA® is a premier international design competition, recognizing and promoting design excellence across a wide array of industries and disciplines conducted annually by the Industrial Designers Society of America (IDSA). IDEA judging is based on the following criteria of Design Excellence: Design Innovation, Benefit to the User, Benefit to the Client, Benefit to Society and Appropriate Aesthetics.