Genesis Motors Hires Industry Leader Kevin Smith As Head Of PRSal Colascione III
FOUNTAIN VALLEY, Calif., Nov. 21, 2017 – Genesis Motor America has named Kevin Smith its senior group manager of PR and Corporate Social Responsibility (CSR). Smith reports to Erwin Raphael, general manager of Genesis Motor America, and will be responsible for all external communications on behalf of the brand in the United States.
“Kevin Smith has a long track record of success in the automotive industry, advancing global brands, leading teams and introducing innovative communications programs that outperform expectations, making him the ideal choice to lead our external communications charge,” said Raphael. “I look forward to working with Kevin as we continue to evolve expectations around luxury and, in the near term, prepare for the North American debut of the highly-anticipated G70 luxury performance sedan.”
Smith joins Genesis with 20 years of public relations and corporate communications experience in the North American auto industry, including positions with Lotus Cars, Cadillac and Saab. He also brings experience in retail dealer networks. Prior to joining Genesis, Smith led North American marketing communications, trade show operations, experiential events and public relations for a leading automotive parts distributor.
“I’m excited to join a company that has the rare opportunity to launch an all-new luxury car brand in the 21st century,” Smith said. “There’s exciting work ahead to leverage communications to support Genesis as it pushes the modern luxury experience beyond expectations and meets the changing needs of modern-day drivers.”
Smith holds a Bachelor of Arts degree in economics from the University of California, Irvine. In his personal time he is an avid auto racing enthusiast, restores collector cars and spends time with his wife and daughter.