Today, Genesis unveiled its groundbreaking Essentia Concept at the New York International Auto Show. The all-electric, high-performance concept elevates and reimagines the “Athletic Elegance” design paradigm, while providing a vision of future Genesis product performance and technology.
“We understand our obligation as a luxury car manufacturer to create objects of desire, sparking passion and inspiration by emphasizing a culture while exceeding expectations in terms of technology and connectivity, bringing our outside world seamlessly to the inside of the vehicle,” said Manfred Fitzgerald, Global Head of the Genesis Brand. “This is what the Genesis Essentia Concept is all about, and we are thrilled to introduce our interpretation of an all-electric, two-door Gran Turismo here in New York.”
Essentia is the brand’s first battery electric vehicle and features a lightweight carbon-fiber monocoque, a robust, multi-motor electric powertrain, and a custom-tailored interior. Essentia is the brand’s initial concept for a true GT car and challenges the status quo as the ultimate manifestation of Genesis design and engineering. As a capable, thrilling sports car designed to counter the complexities of a modern lifestyle, Essentia offers serenity, clarity, and beauty.
Today, Genesis officially introduced the 2019 G70 luxury performance sedan to the U.S. market at the New York International Auto Show. G70 is the brand’s opening salvo in the highly competitive entry-level luxury segment, designed and engineered to offer driver-focused performance, refined luxury, advanced technology, and a world-class ownership experience.
“The G70’s U.S. debut is a very important milestone for Genesis,” said Manfred Fitzgerald, Global Head of the Genesis Brand. “The G70 is all about the driver’s experience. We look forward to how our youngest and most dynamic sedan will connect with our clientele through refined performance and athletic elegant design.”
G70 rounds out the Genesis brand’s sedan lineup, joining the G80, G80 Sport, and flagship G90, and the brand will continue to expand its product portfolio to all echelons of the luxury auto market. The performance-focused G70 has been tested in some of the world’s most challenging environments, including Death Valley, northern Sweden, and Germany’s vaunted Nürburgring Nordschleife, to ensure world-class driving dynamics and exceptional durability.
FOUNTAIN VALLEY, Calif., January 31, 2018 – For the second consecutive year, Genesis, the official luxury vehicle of the National Football League (NFL), will welcome football fans visiting Minneapolis for the big game at the Super Bowl Experience Driven by Genesis.
“Passion and a focus on perfection are important, shared values between Genesis and the NFL,” said Erwin Raphael, general manager of Genesis Motor America. “That’s why we continue to support the NFL and its ultimate tradition, the Super Bowl.”
Between January 27 and February 3, Genesis plans to welcome as many as 125,000 fans to the Minneapolis Convention Center. A 5400-square foot display of the Genesis G80, G80 Sport and G90 sedans will feature prominently within the Super Bowl Experience Driven by Genesis. In total, there will be four Genesis vehicles in this display and another five positioned strategically throughout the Convention Center.