I would not have suspected that E class is selling for $10,000 below MSRP, but quite a few others have posted that information on this forum.
Here is some additional information I previously posted:
According to a Business Week news article, here are the average transaction prices in the USA "last month" (presumably April 2014) for some of the competitors of the Genesis:
- Cadillac CTS $54,571
- MB E-Class $55,788
- BMW 5 Series $56,284
These are the average selling (or transaction) prices regardless of engine, features, packages, etc. As some have noted, MB-E routinely sells for $10K under MSRP for the last several years at least.
Considering that some people are now paying MSRP or more for a 2015 Hyundai Genesis, which for a loaded V6 is $52,450 and a loaded V8 is $55,700, that is pretty interesting. Granted a loaded Genesis has more tech features than the average MB-E or BMW-5, but prestige factor is still pretty important to most people.
http://www.businessweek.com/articles/2014-05-19/cadillac-finally-makes-german-luxury-prices-stick