G80 Emblem

[volnedan]

Re: G80 Emblem

Funny this was mentioned, I just picked up my 2016 Genesis on Monday and swapped the trunk wing emblem the same day. My wife just calls it a "Genesis" but still asks me who makes it.

I say Genesis as well, and if they ask I explain it's a Hyundai but is a new brand.

 

[Mark_888]

Re: G80 Emblem

Funny this was mentioned, I just picked up my 2016 Genesis on Monday and swapped the trunk wing emblem the same day. My wife just calls it a "Genesis" but still asks me who makes it.

I say Genesis as well, and if they ask I explain it's a Hyundai but is a new brand.

Genesis is the brand. I would tell them it is like the following:

• Lincoln - Ford
• Lexus - Toyota
• Infinity - Nissan
• Acura - Honda

 

[chris41]

Re: G80 Emblem

Can't you leave the letter G intact, remove the rest of the Genesis letters, and simply add the 80?

 

[sub780lime]

Can't you leave the letter G intact, remove the rest of the Genesis letters, and simply add the 80?

The genesis logo letters are much smaller.

 

[PMCErnie]

Re: G80 Emblem

Can't you leave the letter G intact, remove the rest of the Genesis letters, and simply add the 80?

Wow, that might save you $.15!

 

[markpoisson]

Re: G80 Emblem

Genesis is the brand. I would tell them it is like the following:

• Lincoln - Ford
• Lexus - Toyota
• Infinity - Nissan
• Acura - Honda

While that is true, the trick is going from what was a model before to what is now a brand. No other manufacturer has followed that trajectory (that I am aware of). It is akin to having a Ford Lincoln that then became a Lincoln XXX.

So, for those of us with a G2 Hyundai Genesis model, the same car (essentially) is now called a Genesis G80.

The G90 is an entirely new car. That is easy. Same as the LS400 when it was the first Lexus.

 

[Mark_888]

Re: G80 Emblem

While that is true, the trick is going from what was a model before to what is now a brand. No other manufacturer has followed that trajectory (that I am aware of). It is akin to having a Ford Lincoln that then became a Lincoln XXX.

So, for those of us with a G2 Hyundai Genesis model, the same car (essentially) is now called a Genesis G80.

The G90 is an entirely new car. That is easy. Same as the LS400 when it was the first Lexus.

In Korea, the Genesis has always been a separate brand (which is why we can import their wings and put them on our Hyundai Genesis vehicles replacing the "H").

Yes, the North America 2016 Hyundai Genesis and 2017 Genesis G80 are almost identical cars. I guess that is a little tricky, but since even the G90 is only sold at Hyundai dealerships, that is a bit tricky also. But maybe even trickier is selling what was a Equus as a Genesis brand starting in 2017.

I think one reason for the new Genesis brand in North America is that, since most (including many dealers) were swapping out the H's with Korean wings, there was no reason to sell it as a Hyundai any longer.

 

[markpoisson]

Re: G80 Emblem

In Korea, the Genesis has always been a separate brand (which is why we can import their wings and put them on our Hyundai Genesis vehicles replacing the "H").

Yes, the North America 2016 Hyundai Genesis and 2017 Genesis G80 are almost identical cars. I guess that is a little tricky, but since even the G90 is only sold at Hyundai dealerships, that is a bit tricky also. But maybe even trickier is selling what was a Equus as a Genesis brand starting in 2017.

I think one reason for the new Genesis brand in North America is that, since most (including many dealers) were swapping out the H's with Korean wings, there was no reason to sell it as a Hyundai any longer.

I didn't realize it was its own brand in Korea. What will be interesting is seeing the approach to isolate/distinguish the Genesis brand from other Hyundais. Again, looking at the Lexus approach, they deliberately distanced themselves from Toyota from the onset to the point that quite a few Lexus owners did not know Toyota is the parent company (I'd argue that is still the case). I don't believe that all Hyundai dealers will sell Genesis models but right now all Hyundai dealers sell the Hyundai Genesis and Equus. So, it seems that the smaller, less 'sophisticated' dealerships will no longer sell those models. And the more successful/larger dealerships will need to revamp their stores to create separate facilities for the Genesis brand.
While this may be 'simple' in sales, what will be hard is in service in my opinion. That is where the true experience shines and the Hyundai service departments I have dealt with are simply not of the level of Lexus, Infiniti and other luxury brands.

All that said, I do believe Hyundai will figure this out. It is amazing seeing their progress in 20 years compared to the Japanese brands. My prediction is they will nail this and in another 10 years, Genesis models will be at the forefront of luxury and sport.

 

[Sal Collaziano]

Re: G80 Emblem

I do believe Hyundai will figure this out. It is amazing seeing their progress in 20 years compared to the Japanese brands. My prediction is they will nail this and in another 10 years, Genesis models will be at the forefront of luxury and sport.

It truly is amazing how far they've come in so little time. I also agree that Genesis Motors will be at the top with other luxury brands in about ten years. They won't have the "cachet" of Mercedes-Benz or BMW but the functionality, technology and design will be there. The only people who will still say, "It's just a Hyundai" are the people who talk about "soul". Personally, I don't really care about a car's "soul" - so I'd be perfectly happy with a top tier luxury car with a Genesis badge...

 

[Mark_888]

Re: G80 Emblem

I didn't realize it was its own brand in Korea. What will be interesting is seeing the approach to isolate/distinguish the Genesis brand from other Hyundais. Again, looking at the Lexus approach, they deliberately distanced themselves from Toyota from the onset to the point that quite a few Lexus owners did not know Toyota is the parent company (I'd argue that is still the case). I don't believe that all Hyundai dealers will sell Genesis models but right now all Hyundai dealers sell the Hyundai Genesis and Equus. So, it seems that the smaller, less 'sophisticated' dealerships will no longer sell those models. And the more successful/larger dealerships will need to revamp their stores to create separate facilities for the Genesis brand.
While this may be 'simple' in sales, what will be hard is in service in my opinion. That is where the true experience shines and the Hyundai service departments I have dealt with are simply not of the level of Lexus, Infiniti and other luxury brands.

All that said, I do believe Hyundai will figure this out. It is amazing seeing their progress in 20 years compared to the Japanese brands. My prediction is they will nail this and in another 10 years, Genesis models will be at the forefront of luxury and sport.

Actually, only a little more than 1/2 of existing Hyundai dealers sell Equus (at least according to Hyundai Motor America). It may be a larger percentage in bigger metro areas.

There are two major problems in creating a separate dealership network for Genesis:

1. It costs a ton of money, and how many investors are willing to put up a few million dollars to open a new dealership right now? Back when Acura and Lexus started in the late 1980's, most of the Honda's and Toyota's (not to mention Acura and Lexus) were selling at MSRP or above to due to import quotas, so dealer profit margins were high, something that is not the case right now with Genesis. Adding $3K - $5K to the current out-the-door price of Genesis would put a crimp in sales.

2. They don't have enough models yet. When they get a small sedan, and one or two SUV/CUV's, then maybe. The SUV/CUV's are now the bulk of Acura and a very big chuck of Lexus sales.

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[Jetjockey10]

Actually, only a little more than 1/2 of existing Hyundai dealers sell Equus (at least according to Hyundai Motor America). It may be a larger percentage in bigger metro areas.

There are two major problems in creating a separate dealership network for Genesis:

1. It costs a ton of money, and how many investors are willing to put up a few million dollars to open a new dealership right now? Back when Acura and Lexus started in the late 1980's, most of the Honda's and Toyota's (not to mention Acura and Lexus) were selling at MSRP or above to due to import quotas, so dealer profit margins were high, something that is not the case right now with Genesis. Adding $3K - $5K to the current out-the-door price of Genesis would put a crimp in sales.

2. They don't have enough models yet. When they get a small sedan, and one or two SUV/CUV's, then maybe. The SUV/CUV's are now the bulk of Acura and a very big chuck of Lexus sales.

Two models may be enough for a startup specialty luxury dealership. When I bought my first Lexus in 1990 at the only dealership at the time in Houston, there were only two Lexus models. Westside Lexus did not even put the smaller ES250 on the showroom floor for several years. Everything was about the new LS400.

I ordered the SC400 a couple of years later but only kept it about an hour. We returned it to the dealer and asked for our LS400 back - it only had one cup holder and rode like the shocks were locked down. The dealer thought we were kidding but, we weren't.

My 3rd Lexus was a '99 RX300 (bought in '98 at the Houston Autoshow). This was not up to what I expected of Lexus quality. The turning radius was about the same as a long wheel based truck and the NAV system didn't make it in time for the for couple of thousand deliveries. It was noisy, but the seats were well made and the driving position was about 8 inches higher than the LS which helped see past the car immediately in front of you.

Yep, I think Genesis can get started with only two models seeing as both are truly competitive models with the E-class and most of the BMWs, the full Lexus and Infinity line and the so-called high tech Acuras, maybe a few Honda drivers will upgrade. The S class Mercedes and larger BMWs are going to be a hard nut to crack without some history.

We bought our first Genesis a couple of weeks ago (traded in my Acura). Got a 2016 3.8 Ultimate package in Empire State gray with Ivory interior. We are still getting used to it but, the first 1,000 miles have impressed us.

My two cents.

Regards,

Ray

 

[Mark_888]

Two models may be enough for a startup specialty luxury dealership. When I bought my first Lexus in 1990 at the only dealership at the time in Houston, there were only two Lexus models.

Back then SUV/CUV's were not big sellers, and the ones that existed were basically trucks with an enclosed rear-end.

Right now, SUV/CUV's are a large percentage of the market, and for some luxury brands like Acura, their biggest sellers. No brand can survive without them.

But if you think opening up a separate physical dealership is OK right now with just the G80 and G90, then why don't tell Hyundai you are willing to invest a few million dollars in a Genesis dealership and see what they say? Hyundai does not own dealerships--they are owned by independent companies or individual entrepreneurs. Good luck.

 

[Jetjockey10]

I thought I would post a comparison image of the 2015/16 vs 2017 winged emblem. Check out the updated G, larger and different font than previous.

Regards,

But, I haven't stumbled across the secret to posting an image just yet. duh.

Ray

http://s917.photobucket.com/user/raymar99/media/winged emblems_zpsw5fxy4v7.jpg.html

 

[Jetjockey10]

http://s917.photobucket.com/user/raymar99/media/winged emblems_zpsw5fxy4v7.jpg.html

 

[dareckibmw]

Link doesn't work. Use http://imgur.com/ much better than photobucket

 

[chris41]

I thought I would post a comparison image of the 2015/16 vs 2017 winged emblem. Check out the updated G, larger and different font than previous.

Regards,

But, I haven't stumbled across the secret to posting an image just yet. duh.

Ray

http://s917.photobucket.com/user/raymar99/media/winged emblems_zpsw5fxy4v7.jpg.html

The newer wing tabs on the back are much closer together than the 2015/16 wings, which required the tabs to be removed because they were too wide for the holes in the trunk lid.

I wonder if the new wings will fit directly in the holes on the 2015 trunk lids? This would be a definite reason for me to swap for the newer wings. Can anybody confirm if the new wing tabs fit the 2015 Genesis?

 

[Sal Collaziano]

Just noting that the front badge and rear badge appear to have different sized tabs...

 

[celltech]

On a whim I ordered the '17 set from e-bay and when they get here we shall see if they fit. Even if the tabs don't match up I will grind them off and mount it up...Unless they really don't look that good

 

[chris41]

On a whim I ordered the '17 set from e-bay and when they get here we shall see if they fit. Even if the tabs don't match up I will grind them off and mount it up...Unless they really don't look that good

Please, Please, Please follow up on this. I can't wait to see pics on your car and hope they fit perfectly!

 

[danygenesis]

Subscribed. I want to see those emblems.