Do you know that there are now two brands of Genesis cars?

[LOVEMYSWEETNESS]

I own a fully optioned 2015 3.8L Genesis RWD Sedan. I have disability issues and require all the extra equipment in order to drive safely. The car was purchased as a replacement for a fully optioned 2014 Caddy SRX, which I was forced to 'lemon' as much of the 'safety equipment' did not function consistently. I have had the Genny for about 18 months and have less than 7500 miles on it. I have always been VERY impressed with the respect that Hyundai has afforded Genny owners. However, I am now livid with Hyundai. I have been receiving information on the new Genesis Motors, which is a concept that I actually suggested to Hyundai. No, I am not saying that I am the force behind the entity, but I wrote Hyundai a number of times suggesting that it would improve public opinion of the Genesis and Equus models if they were sold separately from other Hyundais. This would be similar to the Toyota/Lexus, Mazda/Acura, Nissan/Infiniti, etc. models. Last week, I received the announcement of the new G80, which is virtually identical to my car. I believe the only difference is the inclusion of fog lights, and the change in option packages from three to two, The MSRP is virtually identical to that on the vehicle sitting in my driveway. The car looks the same, the specs are identical -- I had just planned on switching out the wings and the Genesis on the trunk for the G80 and having a 'refreshed' car!
Well, guess what? According to Hyundai, I do not own a Genesis. I own a Hyundai Genesis. I learned this by going to the Genesismotorsusa.com website. I was able to sign in with my Genesis credentials, but when I went to save my vehicle using the VIN, I was informed that my VIN is a Hyundai, not a Genesis. Interesting! So, I emailed both Genesismotorsusa, which did not respond, and Hyundai, which has responded with very trite emails. Hyundai has informed me that:
"We sincerely appreciate your feedback regarding the introduction of the new Genesis line and apologize for any misconception which may have come from the Genesis launch.

Hyundai understands owners' concerns with other models being in the shadow of the Genesis line. We want to assure our family of Hyundai owners that they are still our top priority and will be receiving the same care and service expected from the Hyundai brand. The knowledge that Hyundai has millions of models on the road today only solidifies the need for ongoing excellence in customer care and making sure that every member of the Hyundai family of owners still retains as much importance to the Hyundai brand as the Genesis line.

Please keep in mind that Hyundai is the manufacture of the Genesis, and existing owners will continue to get the same excellent service."

They then proceed to tell me where I can get my Hyundai serviced. I feel as if I am going crazy! Did I or didn't I buy a Genesis? What is this going to do to the value of our cars? Are they going to give us a rebate for the increased depreciation as we are not "real" Genesis owners?

I had planned on buying another Genny down the line as there were technological improvements which made it worthwhile. Right now, I would be repurchasing the same car. The only difference would be that this would be a ''real" Genny, as opposed to our fakes. Infuriating.

I plan on pursuing this. If anyone else is upset, please reply.

 

[Mark_888]

Did I or didn't I buy a Genesis? What is this going to do to the value of our cars?

You purchased a Hyundai Genesis. Starting in 2017 model year, a new brand called Genesis will offer the G80 and G90 sedans.

The new Genesis brand is not going to adversely affect the value of your Hyundai Genesis compared to if they had not created the new brand for 2017+. Of course, I am assuming you did not pay MSRP, and got a nice discount when you purchased.

If it makes you feel better, you can replace the emblems on your Genesis trunk with the 2017 Genesis G80 emblems. I would suspect that the majority of 2015-2016 Genesis owners on this forum will do that.

 

[LOVEMYSWEETNESS]

No, I never pay MSRP. I know exactly what every option costs at invoice and what deals are available before I buy a car. I also generally teach the salesmen features of the vehicle as I do a lot of research before purchasing. I just find it ludicrous that there are two identical vehicles, with the same name but one has the cachet of being the luxury brand, while the other has been left to the Hyundai brand, which continues to focus on value.

 

[Mark_888]

No, I never pay MSRP. I know exactly what every option costs at invoice and what deals are available before I buy a car. I also generally teach the salesmen features of the vehicle as I do a lot of research before purchasing. I just find it ludicrous that there are two identical vehicles, with the same name but one has the cachet of being the luxury brand, while the other has been left to the Hyundai brand, which continues to focus on value.

They would have liked to introduce an all new G80 when launching the Genesis brand (like they will be doing with the G90), but it was not feasible to synch both of them up. They had to make the switch at some time.

My guess is that the Genesis G80 will not be discounted as much as the 2015-2016 Hyundai Genesis, and if anything, the new Genesis brand will increase the value of your Hyundai Genesis compared to what it would have been without the new brand.

 

[kn5owa]

No, I never pay MSRP. I know exactly what every option costs at invoice and what deals are available before I buy a car. I also generally teach the salesmen features of the vehicle as I do a lot of research before purchasing. I just find it ludicrous that there are two identical vehicles, with the same name but one has the cachet of being the luxury brand, while the other has been left to the Hyundai brand, which continues to focus on value.

Simple solution

Buy a Ford or something

Sounds like you bought a brand - not a car

Like a lot of people who are gadget shopping, instead of car shopping.

 

[LOVEMYSWEETNESS]

Hope you are correct, although you are assuming that Buyers will not know the difference in status. As I said, plan on changing the emblems. Guess I will need to order from Korea as there won't be any Genesis dealerships for some time. Will continue to sell 'real' Genesis through the Hyundai dealerships. I agree that Genesis/Hyundai had to pick a date and would have been ideal if they could have brought out all new products. However, IMHO, if they were going to take the name, they should have taken the owned cars -- at the very least, the models that match up with current offerings. To have two separate customer service groups for Hyundai Genesis and Genesis Customer Service is not cost effective, considering how few cars they have sold.

 

[LOVEMYSWEETNESS]

Simple solution

Buy a Ford or something

Sounds like you bought a brand - not a car

Like a lot of people who are gadget shopping, instead of car shopping.

Sorry, don't understand your comment. I bought a car that had the features I required. I have had four back surgeries, am extensively fused, need dual lumbar front seats, etc. I bought a car that had the features I needed, along with great warranty. To me, the comfort of the seats is one of the most important things in a car. I have found two brands that work -- Nissan and Hyundai. Both have terrific seats with great mobility adjustments. Also, the Genny gives me redundant systems to do virtually everything. I looked at other cars and brands, and this was the most comfortable and beat equipped car. I think that you are attempting to insult me. Please read what is written and think before you respond.

 

[Nikgen]

Simple solution

Buy a Ford or something

Sounds like you bought a brand - not a car

Like a lot of people who are gadget shopping, instead of car shopping.

Where did he say anything about gadgets? His concern is that his Hyundai Genesis will be treated as a Hyundai and not a Genesis.

One must admit that it is quite odd when the only real difference between a G80 and a Genesis is a few badges! I don't ever recall another brand being created and one of its launch vehicles being merely a rebadged current model?

There is not a lot anyone can do about it as it is a Hyundai decision, but they have created a very strange situation that may alienate some current Hyundai Genesis owners.

 

[Mark_888]

Hope you are correct, although you are assuming that Buyers will not know the difference in status. As I said, plan on changing the emblems. Guess I will need to order from Korea as there won't be any Genesis dealerships for some time. Will continue to sell 'real' Genesis through the Hyundai dealerships. I agree that Genesis/Hyundai had to pick a date and would have been ideal if they could have brought out all new products. However, IMHO, if they were going to take the name, they should have taken the owned cars -- at the very least, the models that match up with current offerings. To have two separate customer service groups for Hyundai Genesis and Genesis Customer Service is not cost effective, considering how few cars they have sold.

For the time being. the Genesis will be sold at existing Hyundai dealers (but not all Hyundai dealers). There are dealers that sell Chevy and GMC, Ford and Lincoln, etc at the same location, so it is not that unusual.

Hyundai decided it would be too expensive to open brand new separate dealerships for the time being, especially with just the G80 and G90 models. Once they get some more Genesis models (a small sedan and 2 SUV/SUV's are planned) then "maybe" some standalone Genesis dealerships will open. But they have to find dealers who are willing to invest several million dollars in a standalone dealership (dealerships are not owned by the manufacturer).

The Hyundai dealership parts department should carry both Hyundai and Genesis parts, and you will eventually be able to get the G80 emblems from an existing dealer, since they will be imported by HMA. However, I would not expect them to be stocked any time soon, and will be probably be special order. Also, I suspect that HMA will not like it when everyone puts the G80 emblems on their 2015-2016, so maybe it is best to get them from a vendor on eBay, etc who imports them from Korea.

 

[AustinTX]

There is not a lot anyone can do about it as it is a Hyundai decision, but they have created a very strange situation that may alienate some current Hyundai Genesis owners.

At the risk of being accused of being cheap / wanting what I didn't pay for - I am one of the people that feel alienated and I think Hyundai has missed a genuine opportunity to build brand loyalty and create ambassadors for the new Genesis brand.

Given the Ultimate AA/ACP fiasco (yes, that matters to me), and now this decision, I will very likely not lease another Genesis. The new Buick Lacrosse for instance looks very interesting, and is priced/equipped similarly.

I'd even pay the difference in price (it's $700 based on the same spec car in the online configurators) between my Hyundai Genesis and the new Genesis G80 to get access to the stuff offered to new Genesis customers. Driving the exact same car with a different badge shouldn't make existing owners 2nd class citizens.

Stupid decision on Hyundai's part - I won't be an advocate for the Genesis brand, although my car says Genesis and to the majority of consumers out there is the equivalent of a Genesis G80 (remove the badges from both cars and I no-one can tell the difference). My story to friends and colleagues asking about my car will be one of bad customer experience, not how you want to start building a luxury brand.

And now let the Hyundai excusers (which there are plenty of on this forum) rain their damnation on me ...

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[Nikgen]

They would have liked to introduce an all new G80 when launching the Genesis brand (like they will be doing with the G90), but it was not feasible to synch both of them up. They had to make the switch at some time.

My guess is that the Genesis G80 will not be discounted as much as the 2015-2016 Hyundai Genesis, and if anything, the new Genesis brand will increase the value of your Hyundai Genesis compared to what it would have been without the new brand.

Since the attached exists, they could have at least brought the G80 to NA with the KDM updates (mainly front end changes, new full LED adaptive headlights and, magically, Apple Carplay in the 9.2" system with DIS!) to differentiate it from the 2015/2016 Genesis. They chose not to...

https://www.genesis.com/kr/en/luxury-sedan-genesis-g80.html#

 

[Mark_888]

Since the attached exists, they could have at least brought the G80 to NA with the KDM updates (mainly front end changes, new full LED adaptive headlights and, magically, Apple Carplay in the 9.2" system with DIS!) to differentiate it from the 2015/2016 Genesis. They chose not to...

I don't think we know for sure that the 9.2" with DIS has Apple Carplay. If it does, then it is stupid they didn't it in USA versions.

Regarding the other stuff, the KDM Genesis / G80 has always had more features than the USA version, for cost reasons. The KDM version has always had a MSRP that is a lot more than the USA version, and the USA market is extremely competitive.

 

[Nikgen]

I don't think we know for sure that the 9.2" with DIS has Apple Carplay. If it does, then it is stupid they didn't it in USA versions.

Regarding the other stuff, the KDM Genesis / G80 has always had more features than the USA version, for cost reasons. The KDM version has always had a MSRP that is a lot more than the USA version, and the USA market is extremely competitive.

The video I posted in another thread (and below) seems to show AA/CarPlay references on the screen (@ ~8:41 in) - we'll find out soon I would expect, but not sure why they would have it wrong on the KDM site ((could be, of course).

As the new front end seems to be available outside of the US (also shown in the video) without the LED headlights, I'm not sure why it would add any cost? But at least it would create more separation than just rebadging! They've made some strange choices with the G80 NA launch?

https://youtu.be/A80oDqDYmlg

 

[Mark_888]

The video I posted in another thread (and below) seems to show AA/CarPlay references on the screen (@ ~8:41 in) - we'll find out soon I would expect, but not sure why they would have it wrong on the KDM site ((could be, of course).

As the new front end seems to be available outside of the US (also shown in the video) without the LED headlights, I'm not sure why it would add any cost? But at least it would create more separation than just rebadging! They've made some strange choices with the G80 NA launch?

https://youtu.be/A80oDqDYmlg

Due to the smaller market size outside of Korea and USA, the ones outside of Korea and USA/Canada have always been just like the KDM version. There has not been a large enough market outside of Korea and North America to have another custom version.

Some issues may be regulatory regarding the lighting package, and some are clearly cost issues. Others, like the 1G suspension have been marketing (North American suspension much firmer than KDM).

 

[LOVEMYSWEETNESS]

Since the attached exists, they could have at least brought the G80 to NA with the KDM updates (mainly front end changes, new full LED adaptive headlights and, magically, Apple Carplay in the 9.2" system with DIS!) to differentiate it from the 2015/2016 Genesis. They chose not to...

https://www.genesis.com/kr/en/luxury-sedan-genesis-g80.html#

I know for a fact that Apple Car Play is not available and Hyundai will not predict when it will be available for those of us with the 9.2" heads with DIS. I contacted them when they announced availability of CarPlay and the 9.2" head was not listed. They basically said that it was a low priority as most vehicles are sold with the 8.4" head, for which they can transfer the technology from Sonata, which is their bread and butter.

 

[Nikgen]

Due to the smaller market size outside of Korea and USA, the ones outside of Korea and USA/Canada have always been just like the KDM version. There has not been a large enough market outside of Korea and North America to have another custom version.

Some issues may be regulatory regarding the lighting package, and some are clearly cost issues. Others, like the 1G suspension have been marketing (North American suspension much firmer than KDM).

But they could have easily used the new front bumper with current lighting (as shown exists in that video) - that could have even been cheaper from an ecnomy of scale perspective (reduce # of parts/Mfg configurations).

It's all water under the bridge at this point...the point is that, with the way they appear to be managing the G80 launch as just a rebadged 2016 Genesis, risks alienating the current Hyundai Genesis owners who would likely be future Genesis Brand loyalists. They have created an unprecedented, odd situation for sure!

 

[GCyr42]

I know for a fact that Apple Car Play is not available and Hyundai will not predict when it will be available for those of us with the 9.2" heads with DIS. I contacted them when they announced availability of CarPlay and the 9.2" head was not listed. They basically said that it was a low priority as most vehicles are sold with the 8.4" head, for which they can transfer the technology from Sonata, which is their bread and butter.

That would be true if the KDM link that Niken posted above shows this "Key Spec" for the "G80 3.8 Finest" model:

DIS(blueLink2.0, 9.2" display, Apple CarPlay, bluetooth hands-free), Lexicon Premium Sound System (17 speakers, quantum surround logic), DVD Player

That doesn't agree with what Hyundai Genesis U.S. is saying...

 

[Jaeger]

I don't feel the least bit alienated and find it laughable that some can scream in righteous indignation about not being given something they weren't promised and didn't pay for. It's not so much a matter of excusing Hyundai as calling out ridiculous entitlement for what it is. I think that I have not ever before received more value for money in a car purchase than I did with my 2015 Genesis.

 

[PMCErnie]

Ya gotta laugh about "Sweetness's" moanings. If anything, the value of the '15 & '16 models will increase, not decrease. They will be in much greater demand at a higher price. They will also likely be able to be serviced at Genesis Motors dealerships, if any ever get built near each one of us. Till then, many of us are more likely to die of old age. So, until older (disgraced?) Genesis owners reach that point, consider driving around with paper bags on your heads to limit the humiliations.

Sweetness, you might want to update your user profile to indicate that you own a 2nd generation 3.8. Somebody might think you are an inferior model owner like I am. Where did I put my paper bag?

 

[Corpnupe85]

Lovemysweetness and AustinTX, I agree with the both of you. I previously owned a 2012 Genesis then I migrated to Lexus for a 2014 ES 350 and back for a 2015 Genesis, because of the Genesis luxury brand. I just purchased my vehicle in Feb of this year. If I would have known that the 2015 Genesis would not be included in the Genesis brand, I would have waited until for the G80. And the hyundai haters will attack me as well.