The current Lexus LS (not to mention the LS F-type) is a lot more firm than the older models.
I havent driven the latest iteration...but I have not heard that it was a "road" burner
The reviews certainly dont point to the fact that the germans have anything to worry about
Clearly.the sales of the Germans reflect that as well
I'd say your assessment is correct. These cars are going for the old
Cadillac demographic - which seems to be very disappointed by
Cadillac's firm-driving ATS and CTS. The fact that the SRX, more expensive XTS and much more expensive Escalade are credited for saving the brand says a LOT.
well...the Escalade is financing their sedans...that is for sure
I think I saw something where the CT8( S class fighter) has been postponed indefinitely..or outright cancelled so that they can concentrate on the higher end SUV market
Lexus went for these customers and made a killing. Genesis Motors should do the same - especially considering how Lexus is beginning to firm up their products and people are not liking it.
yes...but the market has changed
And what Lexus really did was take the people that were buying Cadillacs and Lincolns
However...that is an aging demographic and I would bet that its both older and less affluent than a German car buyer in the full size sedan category
And then there are those folks that are dropping $80K plus on luxury SUV's
that used to buy sedans 15-20 years ago
Everybody is chasing after the Germans - and failing. Like Robin Williams said in Dead Again, "Someone is either a smoker or a nonsmoker. There's no in-between. The trick is to find out which one you are, and be that."
Lexus is not exactly having lines forming to buy either the GS or the LS
I would bet the majority of their sales are the ES sedan and the small sporty utility ...the RX
No doubt people see the 100K and higher success Mercedes has had
I an very certain this is a very profitable for Mercedes
So..its easy to understand why someone wants a piece of what is probably the most profitable sedan category
However...the number of S classes sold say that it really has no competition
Again..I will say the S class buyer is younger and more affluent than a Lexus LS buyer
Frankly..I am somewhat disappointed that they didnt take the LS up another notch and try to compete with the S class
Ditto with a
Cadillac CT8...I was anxiously awaiting to see what the Americans could compete with in the $100K category...but it looks like that project was scrapped
Lexus and
Cadillac have abandoned a market - a market that appreciates soft riding vehicles. And while I know you don't want to admit it for some odd reason - BMW has softened up - and their customers are loving it. The only problem with that is they're going to lose their "enthusiast - driver's car" image - which is what they built the brand on... So that'll work in the short-term - but maybe not so much in the long-term...
Yes...but I think
Cadillac thought that market was aging and less affluent that those that were buying Mercedes
No doubt they saw a higher profit potential in higher end sporty cars as well
Whether they could get people to buy the brand name is another question
Lexus is not the deal they once were
At the time the LS was introduced it was the same price as a
Cadillac
In fact I saw an article that about 40% of the first LS customers were trading in Cadillacs and Lincolns
Boy, would I love a 1977
Lincoln Continental Town Car
Nah...you actually want the 1978
It had the updated dash( brushed silver gauges) and trimwork and still had the 460 cu in V8...

I used to think the brushed aluminum dash on my parents car was quite the item at the time..LOL
They dropped the 460 cu in for 1979 and only the 400 cu in was available
And while they're still selling well - many of their customers do not appreciate the firmer ride. Toyota Avalon customers complain as well. Most people don't care about corner carving. But the magazines do - and I imagine they must be appeased...
Neither the LS or the GS is selling well
Sedans from competitors at equal or higher prices are outselling them several times to one
That Toyota Avalon is like a rolling retirement home
Have you noticed what it looks like the average age is of their owners is?
ditto for the Lexus ES
Warren