2018 Hyundai Azera

[Sal Collaziano]

The new Hyundai Azera is looking pretty good. See more pictures at the page linked below...

http://www.motorauthority.com/news/1051635_2018-hyundai-azera-set-for-handsome-new-look

 

[Youseethefight]

Is the Azera gonna be under the Genesis brand or Hyundai brand?

 

[srobak]

While I like it, it looks like a Jag'd version of the G2/80, and about the same size. Will probably come in under the G80 pricetag - which means Hyundai will be competing with itself. Not sure this is a smart avenue to take on their part.

 

[Sal Collaziano]

Is the Azera gonna be under the Genesis brand or Hyundai brand?

The Azera is for the Hyundai brand.

While I like it, it looks like a Jag'd version of the G2/80, and about the same size. Will probably come in under the G80 pricetag - which means Hyundai will be competing with itself. Not sure this is a smart avenue to take on their part.

Think of the Azera and the G80 like the Lexus GS and the Lexus ES... The ES is a front wheel drive vehicle that doesn't perform like the GS and the same goes for the Azera and the G80. Both cars should attract different customers...

 

[srobak]

Think of the Azera and the G80 like the Lexus GS and the Lexus ES... The ES is a front wheel drive vehicle that doesn't perform like the GS and the same goes for the Azera and the G80. Both cars should attract different customers...

This is true - for customers that are in the know. But how many blindly buy things based on keywords and buzzwords? ala; "Oh it's front wheel drive so it must be better"

 

[Sal Collaziano]

This is true - for customers that are in the know. But how many blindly buy things based on keywords and buzzwords? ala; "Oh it's front wheel drive so it must be better"

Yeah, enthusiasts are mainly the people who will know the difference. Otherwise, the badge will make a difference. And eventually - service experience... Hyundai has had awhile now to get their service right and, for the most part, they haven't done the greatest job. That's where the Genesis Motors badge is going to make a big difference. Of course, other things like "performance" will stand out. I doubt the Azera will be getting a V8 or twin turbo V6 any time soon...

 

[Sal Collaziano]

And we've got some really nice pictures right here:
http://genesisowners.com/hyundai-genesis-forum/showthread.php?t=19826