I test drove a G90 and was very impressed with the car. The dealer experience, not so much. There was a single G90 on the showroom floor, and a separate kiosk with Genesis brochures. No signage. Nothing else looked or felt different. I spent about 15 minutes getting in and out, and looking the car over closely without anyone approaching me. I finally asked for help and got a short test drive. The salesman was pleasant but pulled the owner's manual out of the glovebox to answer questions about the car. The post-test drive sales approach was straightforward- what will it take to close the sale today? Nothing terribly unusual about any of this, except that it really clashes with the whole high end "respect" theme of the Genesis advertising campaign.
My concerns grew when I read this published interview about shrinking the dealer network:
http://www.thetruthaboutcars.com/2016/11/hyundai-genesis-motors-boss-wants-fewer-usa-dealers/
I asked my salesman about the shrinking dealer network question. He replied, perhaps a bit too honestly, that internal rumors were that the dealership count might shrink from 350 to about 100. If true, this is a big deal. How many people might end up buying from a Genesis dealership that then decides not to be one anymore? Talk about unhappy customers! I think that this was a foolish announcement, and the whole low cost, slow motion rollout that Genesis has decided on seems shaky to me. I am rooting for Genesis to succeed, and would still consider a purchase someday, but not until they get their act together.