My sense is that the market is presently too small for any
aftermarket producer to do the R&D for a revised reflash/ECU add on for the V8. But, the market for the V6 is much larger because this motor also adorns the Genesis coupe. Stillen is doing
mods for the coupe, and they may someday reprogram the V6's ECU. Once this is done maybe they will consider the V8. HKS has also done some add-on minicomputers to ECUs which change the signals from the ECU without reprogaming the ECU itself. These add-on minicomputers can be easily removed for warranty work, but they are also expensive.
I have now over 10K miles on a Sprint Booster, which changes the sensitivity of throttle and transmission shifting. I think it is a good mod for those dissatisfied with their transmission/throttle sensitivity.
I think an ECU reprogam could adjust several features:
1. There is a serious torque management in first gear, reducing first gear torque to the point where drag race starts are almost useless. My guess is that this torque management is there to preserve transmision life.
2. I am not sure I would want to turn off electronic stability control completely, but traction control shut off might be a more useful option.
3. At wide open throttle the ECU goes into an open-loop mode, which basically dumps available fuel without much regard to emissions. This is legal, and manufacturers universally have a very rich mixture on open loop. Leaning out this mixture effortlessly increases horsepower. I checked the fuel mixture on my Genesis using a reference-quality air fuel ratio meter. I was consistently seeing mixtures in the 11:1 range, even after adding a K&N. You can lean open loop mixture by cleaning up the intake and freeing the exhaust.
4. The design redline of this motor appears to be 6500 rpm, not 6200-6300 rpm as experienced. A good reflash will raise this level to 6500 rpm.
My conclusion is that while the reflash option is presently unobtainable, there are still significant power increases available through intake and exhaust
mods - but they will make the car louder. Careful selection/matching of
mods can reduce this sound without a proportionate power decrease.
With its first gear torque management the Genesis will never excel at drag racing. Where the Genesis shines is in higher gears used in passing and "roll-ons".