Genesis Loyalty and pull-ahead programs for Hyundai Genesis Owners

[tiredeli]

Today I learned that as a 2016 Genesis Sedan Owner, I do not qualify for Genesis Loyalty or Pull-Ahead programs on a new Genesis. It seems that the new Genesis Motors is not recognizing previous Genesis owners from Hyundai, period. We do not qualify for conquest either. I hope it is mis-information, doesn't really make sense to discard loyal genesis owners- anyone have any experience with this?

 

[Spanky61]

It doesn't recognize any Hyundai Genesis, which you own. Genesis recognizes 2017 models and beyond. This is when Genesis actually became an independent brand name and manufacturer from Hyundai.

 

[tiredeli]

This is obvious, however not a good marketing decision to exclude Genesis owners who supported building the brand in the first place.

 

[EdP]

This is obvious, however not a good marketing decision to exclude Genesis owners who supported building the brand in the first place.

Not only that, the pre-2017 owners are more likely to be in the market for a new Genesis. Would be nice to reward them.

 

[dadgonebroke]

So, as Hyundai Genesis owners, we would not qualify for Loyalty OR Conquest rebates?

 

[tiredeli]

That is correct according to what my contacts are telling me at the new Genesis Motors dealers. A decision was made to exclude loyal Genesis customers from any loyalty, conquest or pull-ahead incentives or offers when choosing their next car after 2016 model year Genesis leases. This policy seems to be counter-intuitive when it comes to recognizing Genesis owners who supported building of the Genesis brand from the Hyundai beginning. And to Edp's point, this directly impacts loyal owners who are ready to buy and would normally take advantage of the incentives and get into a new Genesis. All of a sudden, competitive options look interesting when they make you feel like they don't care for your business.

 

[Spanky61]

I understand what you are saying but as far as being counter-intuitive, not really. It's like saying," I bought from you in the distant past, you ought to give me a break for just buying another." Sorry, life isn't fair and doesn't work that way either. You're simply expecting to get something you're not entitled too. There are other Genesis programs and negotiated cost reductions.

Keep in mind Hyundai produced your vehicle, not Genesis. Complaining about it may make you feel better for a short time but there is no real, positive lasting effect. It's not going to change anything. Genesis has set the rules to their game, which is final.

You always have a choice to purchase other competitive options. If you go somewhere else to purchase, you won't have any incentives, as suggested either. So, you still remain in the same predicament or with the same issue.

Your purchase didn't support building Genesis brand products, it supported Hyundai. Your Hyundai 2016 Genesis was actually manufactured in 2015, not 2016. Hyundai marketed the Hyundai Genesis model, not the brand. As of 2017, Genesis automobiles were and are considered a different manufacturer and licensed importer all together.

Sorry, there will always be a new customers that haven't purchased a Genesis product, replacing those who decided to purchase from a different manufacture. You moving to another manufacture, will not impact Genesis. Basing your next Genesis purchase on if you are to receive a; loyalty, conquest, or pull-ahead rebate, is really a moot point. Loyalty comes from overall customer satisfaction, enthusiasm and approval for the brand. Not from what the manufacture will give you in return for buying another. Loyalty programs are, "simply icing on the cake" so to speak.

I know you'll make the right decision for yourself, when you are ready to purchase again.

 

[tiredeli]

With all due respect, I really don't agree. I am completely aware of what I have, and I also understand that Genesis Motors is just another subsidiary in the Hyundai kingdom. At the end of the day, keeping a customer somewhere is better than not having the customer at all. True, a single customer may not matter, but marketing to a group of high potential Genesis customers has a better result than marketing to a group of BMW owners.

 

[Spanky61]

Appreciate you saying so.

Actually no they aren't, they are Genesis and not produced in any Hyundai owned or operated manufacturing plant. Genesis parent company was once Hyundai but no longer. So I will disagree with you once again. Genesis is a stand alone manufactured brand, not connected to Hyundai.

That's fine you're entitled to but it doesn't change the fact, you're not eligible. There's an old saying; "don't cry over spilled milk," As you have stated already, "at the end of the day," it won't make a bit of difference, what's done is done.

They market to everyone, not just to previous Genesis or Hyundai Genesis customers, which is pretty obvious.

 

[tiredeli]

My understanding is that Genesis is under the Hyundai Motor Group, we can agree to disagree, I have not seen any info to the contrary.

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[Gen127]

It (Genesis) doesn't recognize any Hyundai Genesis, which you own. Genesis recognizes 2017 models and beyond.

Dang.
Hopefully, this GENESIS forum will continue to recognize Hyundai Genesis owners as viable members with opinions on matters concerning the separate Genesis brand, or as at least they'll be allowed to remain in their designated forum section.

 

[EdP]

I understand what you are saying but as far as being counter-intuitive, not really. It's like saying," I bought from you in the distant past, you ought to give me a break for just buying another." Sorry, life isn't fair and doesn't work that way either. You're simply expecting to get something you're not entitled too. There are other Genesis programs and negotiated cost reductions.

I agree that there is no obligation, it is what it is. It just seems like a poor marketing decision though as there are owners of previous cars that could easily be new customers for Genesis. They have offered incentives for owners of competitive brands to jump ship and now they are offering a loyalty discount for owners of two year old cars from Genesis.

Marketing is always about making the customer feel special. In this case, they are making them feel like step children out of the will. It may be just the right incentive to get the 2009 to 2015 owners to trade up. Just seems like a missed opportunity.

 

[Gen127]

In this case, they are making them feel like step children out of the will. It may be just the right incentive to get the 2009 to 2015 owners to trade up. Just seems like a missed opportunity.

Agreed!

 

[Mcc]

Dang.
Hopefully, this GENESIS forum will continue to recognize Hyundai Genesis owners as viable members with opinions on matters concerning the separate Genesis brand, or as at least they'll be allowed to remain in their designated forum section.

No you are just getting silly. There is no requirement to even own a Genesis, Hyundai or even just a car to post anywhere.

 

[Mcc]

I agree that there is no obligation, it is what it is. It just seems like a poor marketing decision though as there are owners of previous cars that could easily be new customers for Genesis. They have offered incentives for owners of competitive brands to jump ship and now they are offering a loyalty discount for owners of two year old cars from Genesis.

Marketing is always about making the customer feel special. In this case, they are making them feel like step children out of the will. It may be just the right incentive to get the 2009 to 2015 owners to trade up. Just seems like a missed opportunity.

I disagree. The competitive incentive is for cars in the same class. The loyalty incentive is for Genesis owners. If they wanted to make all buyers happy according to your definition of marketing then just give everyone a discount (or maybe they already have!).

 

[Spanky61]

Keeping in mind, I understand the OP's view point. I also have to keep in mind Genesis has to cut it off somewhere. This is Genesis decision, no one else's. Rather it's beneficial for some and not for others, I have to accept their decision, even if I don't necessarily agree.

Who knows what the future will bring. A possible change of heart by Genesis to attract more buyers?? I suppose this is one of the best places to voice such opinions and comments.

Dang.
Hopefully, this GENESIS forum will continue to recognize Hyundai Genesis owners as viable members with opinions on matters concerning the separate Genesis brand, or as at least they'll be allowed to remain in their designated forum section.

No reason to polarize ourselves for any reason.

 

[EdP]

I disagree. The competitive incentive is for cars in the same class. The loyalty incentive is for Genesis owners. If they wanted to make all buyers happy according to your definition of marketing then just give everyone a discount (or maybe they already have!).

Older Genesis are the same class so if you give a BMW owner a discount for same glass an older Genesis should qualify. . Since the company split the brand off it looks like they are leaving behind the original owners that helped get them where they are today.

If anything, they should give those owners an even better discount because the present Genesis would probably not exist without them. Maybe they will.

 

[Mcc]

If anything, they should give those owners an even better discount because the present Genesis would probably not exist without them. Maybe they will.

Even better discounts. And the we should give the current Genesis owners even better even better discounts. And the non Genesis owners still better because after all the came over on faith. And so on. Sorry I don’t think your logic makes marketing sense. I got my MBA just up the road at USC.

 

[PMCErnie]

I heard that sombody here doesn’t understand that Genesis Motors is a subsidiary of Hyundai Motor Group. It’s no secret.

Hyundai Motor Group - Wikipedia

 

[Mcc]

I heard that sombody here doesn’t understand that Genesis Motors is a subsidiary of Hyundai Motor Group. It’s no secret.

Hyundai Motor Group - Wikipedia

And your point is? That if you own a Volt you should get a loyalty benefit for a Caddy since they are both GM, right? If you do get one (and I don’t know) then I withdraw my argument.