GV80 Pricing (USA) Revealed

[Spill6]

That's fair. But I still stand by my belief that those looking for a 3.5T prestige will be in the minority of those who buy the GV80. Unless Genesis has an unprecedented demand for the top trim like they did with the Telluride, to which the question will be if they've even made enough of those to meet the demand, which Kia has seriously struggled with for the Telluride, leading to the insane dealer markups we see today.

Telluride demand is because (1) almost unanimous SUV of the year / best 3 row SUV for all major auto publications followed by (2) must do a test drive and people realize - yes - it's an awesome ride for the price and it IS noticeable better than the Pilot / Atlas / Highlander / Ascent they just test drove leads to (3) BUY.

 

[Spill6]

I'll still need some substantial evidence to believe it. Looking through Autotrader at 2019 models, there are 531 3.3T G70s for sale, versus 758 2.0T G70s from the same year (tried looking at 2020 but they both exceeded 1000 and so the site couldn't give a number). And while I haven't been paying much attention to how incentives were for the G70, I do know that the Stinger had absurd incentives for both the 2.0 and 3.3 engines after the initial dealer markups.

Regardless, I have little doubt that the 2.5T will be the volume seller for the GV80, for the same reasons I mentioned before.

Could be because 2.0T owners realized it's not a great moto and 3.3T owners know it IS a great motor. Leads to more 2.0T resales (don't love it - sell it) than 3.3T (love it - keep it) resales

 

[Spill6]

The dash camera system isn't available on US spec. They also removed the power 2and row seats for the US and Canada doesn't get soft close doors on the 3.5T Prestige I don't think.

Canada Prestige 3.5T doesNOT get 2nd power row seats (recline etc) but we DO get soft close doors..

 

[Spill6]

The dash camera system isn't available on US spec. They also removed the power 2and row seats for the US and Canada doesn't get soft close doors on the 3.5T Prestige I don't think.

US 3.5 Prestige - 2nd row power seats

GV80 3.5T AWD PRESTIGE: $70,950 (PRESTIGE trim adds): Includes all above-referenced GV80 3.5T AWD ADVANCED content plus: PRESTIGE adds (from ADVANCED): • 22" Alloy Wheels with All-Season tires o Front & Rear: 265/40R22 • Electronic Limited Slip Differential (Rear) • Road Active Noise Cancellation • Nappa Leather Seating Surfaces • Power 2nd Row Seats • 12.3” 3D Digital Cluster • Power Rear Side Window Shade • Ventilated 2nd Row Seats (Outboard) • Power Door Closure • 2nd Row Vanity Mirrors • Suede headliner and pillar trim

 

[Fun and Joy]

I don’t see demand for this car being an issue. Every single report from auto shows talk about how busy the GV80 Vehicles were, how good it looks in person, and how absolutely on par the build quality, tech and interior materials are to the Germans. Does it match feature to feature? No, because none of them really do. But overall you’re getting an equivalent vehicle in every practical and functional way for thousands less.

As for the execution and performance, I’m willing to bet it’s going to be on par. Unlike every other Genesis model before, this one has been designed ground up by the cadre of Germans the company has been amassing, and not some random collection of low level designers or technical advisors, they are the heads and leads from marquee brands like Bentley, Lamborghini, M Division, Audi. For a follow up...take a look at the new G80, these guys know what they’re doing.

How Genesis' Dream Team Could Reinvent the Luxury Car - The Lohdown - Motor Trend

Strategically I also see the argument of not pricing it too low, you want that separation from Hyundai/KIA especially now as they look poised to really up the level of their vehicles. Secondly, you will never succeed in the luxury segment and be seen as the “value” option, the two are mutually exclusive. That’s not to say you can’t be competitively priced, but you can’t be viewed as “less than” in this market. Genesis has no interest in becoming Infiniti or Acura. That won’t happen if the company themselves don’t believe that and the only way the customers will really respect it is in the price. Genesis needs to be viewed as an other option in this segment the way Jaguar, Lexus and Volvo to an extent in order to be viable long term.

I agree with 99% of what you say. However, "Secondly, you will never succeed in the luxury segment and be seen as the “value” option, the two are mutually exclusive", i can’t agree here, I’m shopping Luxury SUVs and VALUE, bang for the buck, is very important to me, in fact VALUE is such an important factor, that the Palisade is still near the top of my list.

 

[Spill6]

Strategically I also see the argument of not pricing it too low, you want that separation from Hyundai/KIA especially now as they look poised to really up the level of their vehicles. Secondly, you will never succeed in the luxury segment and be seen as the “value” option, the two are mutually exclusive. That’s not to say you can’t be competitively priced, but you can’t be viewed as “less than” in this market.

This is Genesis USA leadership reasoning -- and it's going to bite them in the ass being overconfident because SUVs are in demand so they will be able to sell these at euro luxury prices.

They need to undercut pricing substantially, build their brand by getting these vehicles in customers hands, prove their reliability over the Germans (already being done, but not widespread knowledge....yet). They need to keep undercut German pricing for a few more years, prove their vehicles/brands are close to or par to the competition, then raise prices once they have proven themselves a bit more.

 

[TurtleBoy]

I agree with 99% of what you say. However, "Secondly, you will never succeed in the luxury segment and be seen as the “value” option, the two are mutually exclusive", i can’t agree here, I’m shopping Luxury SUVs and VALUE, bang for the buck, is very important to me, in fact VALUE is such an important factor, that the Palisade is still near the top of my list.

I took what he was saying is that being a value option can't be the main selling point of your vehicle/brand. Actually looking at the pricing we probably don't have to worry about that since it seems Genesis essentially took that out of the equation with the pricing they released. They seem to be sticking with the New Luxury theme and will make that their main selling point.

 

[C230AMG]

This is Genesis USA leadership reasoning -- and it's going to bite them in the ass being overconfident because SUVs are in demand so they will be able to sell these at euro luxury prices.

They need to undercut pricing substantially, build their brand by getting these vehicles in customers hands, prove their reliability over the Germans (already being done, but not widespread knowledge....yet). They need to keep undercut German pricing for a few more years, prove their vehicles/brands are close to or par to the competition, then raise prices once they have proven themselves a bit more.

Agreed, Genesis is a new kid on the block consisting of established marquees and needs to overwhelmingly prove their GV80 is far superior over the competition in order to be the new king of the hill. These so-called markups will be their death sentence for this new product launch, why are these consumers are going to jump ship to an unproven new player? Genesis has done a great job so far teasing us with good marketing tactics, the John Ledgend, Chrissy Tergen Super Bowl commercial was a great seducing commercial grabbing our attention.

 

[BGR]

Many would say the 22"s are a detriment but in all fairness we need to wait until US versions are tested.

I agree.

 

[YEH]

Genesis does not release those numbers. We are not talking hearsay or top the line 3.3t, but rather 2.0 versus 3.3t in all trims. Granted you are very new here so don't have the history or knowledge but if you would have been here last year following the rollout and the inventory at dealers across the country you would have seen the huge disparity in 2.0 versus 3.3ts.

Some time ago, Kia stated that they were surprised by the split in 2.0T and 3.3TT sales for the Stinger, thinking that something like 70% of sales would be in favor of the T4, when in actuality, the split ended up being a lot closer.

In Australia, pretty much every Stinger sold is a 3.3TT.

The new 2.5T should be a vastly superior engine to the ancient 2.0T, but at the same time, a good portion of buyers in this segment (esp. for a heavy CUV) want more power.

An loaded RX is also cheaper than a loaded 2.5T, and has a pretty good service experience. No wonder it sells 10K per month.

The RX350L starts at $47.3k and the GV80 is superior to it in pretty much every way (note: the GV80's MSRP starts at $48.9k, and only goes over the $49k mark w/ freight).

These days, the RX-L has more to worry from the top-spec Telluride and Palisade.

The Aviator starts at $51.1k (granted, for the T6) w/ pricing going all the way up to $87.8k for the Black Label Grand Touring.

Even the BL is a good bit more than the top spec GV80 at $77.7k.

The Cadillac XT6 starts at $52.7k and that's for a model where many reviewers have stated, why not just get a loaded Telluride? (The XT6, nonetheless, is superior to the RX-L).

A fully-loaded XT6 is around $75k.


Can't set the price too much lower than the competition, otherwise the thinking will be that it really doesn't belong as a competitor or that they must've cut corners to get the price that low.

Peleton bike sales didn't start taking off until they raised the price from $1,200 to $2,245.

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[Fun and Joy]

Blackslack, I have my opinion on this and RESPECT it! I owned a MB a long time ago and that does not make me biased to MB. Hyundai should take everyone's feedback subjectively if they are smart.

[Sadly C230AMG, there are a few posters who think adhominen attaches and insults, shows their wisdom and cleverness, it doses not. You will find the majority of posters are not like that. They’re here to express their opinions and hear about yours. Some will disagree and post statistics and data to bolster their opinions, some are far out there. Opinions are like fingers everybody has at least a couple.
Personally I haven’t seen many MB posters so I’m happy to hear what you think, thanks for being part of the group.

 

[Fun and Joy]

Canada Prestige 3.5T doesNOT get 2nd power row seats (recline etc) but we DO get soft close doors..

Interesting. R U sure on the Soft close doors? I thought it was a safety issue (doors not securely closing and opening while in motion, as experienced by BMW) for killing the door option in in N/A. Otherwise why give to our neighbors to North and not us?

 

[TurtleBoy]

Interesting. R U sure on the Soft close doors? I thought it was a safety issue (doors not securely closing and opening while in motion, as experienced by BMW) for killing the door option in in N/A. Otherwise why give to our neighbors to North and not us?

The US has the soft close doors.

 

[Fun and Joy]

The US has the soft close doors.

View attachment 27443

Ahh, so again they are coming. I've never had them, at the auto show they were nice but not not at all important, but the SO loved them and when I told her they not going to be included, she was disappointed. . Now I have another rebuttal for when she says "Why would you spend a God awful amount of money on a car when a Kia Soul can take you anywhere you want?" . Now I can add "remember those nice doors you loved?" Along with, "doesn’t your butt deserve soft Nappa leather?" LOL

 

[Fun and Joy]

With pricing and packages now set, I still have a question on the Prestige package, does it or doesn’t it have third row seating? Initially it was said all Prestige models would be 3 rows, however looking at the configerator several times the Only mention of the third row seating is under the Advanced+ model. Did I miss something or does that mean Prestige is a five seater? Thanks

 

[Spill6]

The RX350L starts at $47.3k and the GV80 is superior to it in pretty much every way (note: the GV80's MSRP starts at $48.9k, and only goes over the $49k mark w/ freight).

Base RX (non L) AWD I can get for 53K CAD. Base GV80 AWD will be 65K CAD. (before taxes). Loaded Telluride AWD with Nappa is about the same as base RX at 53K CAD before taxes. I'm including the 'current' negotiated discounts.

 

[rjabend]

With pricing and packages now set, I still have a question on the Prestige package, does it or doesn’t it have third row seating? Initially it was said all Prestige models would be 3 rows, however looking at the configerator several times the Only mention of the third row seating is under the Advanced+ model. Did I miss something or does that mean Prestige is a five seater? Thanks

Unless there is an error, that is certainly the way it reads. No 3rd row on Prestige. I am tentatively planning on the Prestige and don't want 3rd row seating.

 

[Fun and Joy]

To add another opinion to the Big Wheel discussion, Big Wheels Are Quantitatively Worse

 

[YEH]

Base RX (non L) AWD I can get for 53K CAD. Base GV80 AWD will be 65K CAD. (before taxes). Loaded Telluride AWD with Nappa is about the same as base RX at 53K CAD before taxes. I'm including the 'current' negotiated discounts.

Don't see an issue w/ that.

A loaded Telluride is more a competitor to the RX than the GV80.

Genesis' intent was always to offer a lower-priced alternative to MB and BMW, not compete directly w/ the FWD-CUVs from the Japanese (eventually, the GV80 will be discounted; so better to base things off MSRP and for the RX it's $56k CAD).

Doesn't the Aviator start at around $69k CAD?

 

[Agent Michael Scarn]

This is Genesis USA leadership reasoning -- and it's going to bite them in the ass being overconfident because SUVs are in demand so they will be able to sell these at euro luxury prices.

They need to undercut pricing substantially, build their brand by getting these vehicles in customers hands, prove their reliability over the Germans (already being done, but not widespread knowledge....yet). They need to keep undercut German pricing for a few more years, prove their vehicles/brands are close to or par to the competition, then raise prices once they have proven themselves a bit more.

The GV80 is $5k to $10k on avg cheaper than the GLE, X5 and Q7. To expect more is devaluing the brand, especially since they did a great job introducing the brand with the G80 Sport and G70. There is nothing to gain by being $15k cheaper for a vehicle that’s on par.

I agree with 99% of what you say. However, "Secondly, you will never succeed in the luxury segment and be seen as the “value” option, the two are mutually exclusive", i can’t agree here, I’m shopping Luxury SUVs and VALUE, bang for the buck, is very important to me, in fact VALUE is such an important factor, that the Palisade is still near the top of my list.

Site the case where a company has entered a luxury segment in any market being seen as “the value” luxury brand and succeeded in the long term? You can be seen as another option to the established brands in a luxury segment, a “cool” alternative luxury brand...but not the “value” brand.

The Palisade isn’t in the same league as the GV80, if you’re considering that then the GV80 won’t be seen as value...to you. The GV80 competes against the X5, Q7, GLE...and the overall market would never think of cross shopping those with the Palisade. The thing is, the GV80 has a great value proposition, it’s cheaper than the Germans and on par in every respect...if you’re willing to set aside the whole “established” brand mind set. Which has no actual value in real world use.