GENESIS ANNOUNCES ALL-NEW 2021 GENESIS G80 PRICING; STARTS AT COMPETITIVE $47,700

[Sal Collaziano]

FOUNTAIN VALLEY, Calif., May 19, 2020 – The all-new 2021 Genesis G80 executive luxury sedan goes on sale this summer with a 2.5T inline four-cylinder turbocharged engine or a 3.5T V-6 twin-turbocharged engine. G80s equipped with the 2.5T engine will be available with rear-wheel drive (RWD) or optional all-wheel drive (AWD), with a starting Manufacturer's Suggested Retail Price (MSRP) of $47,700. G80s equipped with the 3.5T engine are also available with either rear-wheel drive (RWD) or optional all-wheel drive (AWD), with a starting MSRP of $59,100.

The all-new G80 2.5T drivetrain variants (RWD or AWD) are offered in three package levels each: Standard, ADVANCED, and PRESTIGE; while G80 3.5T variants (RWD or AWD), are available in two package levels each: Standard and PRESTIGE. Every all-new G80 executive luxury sedan comes standard with class-leading active and passive safety technology, highly refined luxury interior appointments and driver-focused features.

“I am so proud that our current G80 was named the top midsize premium car in J.D. Power’s Vehicle Dependability Study (VDS), a direct result of our customers’ positive feedback. A result we expect to achieve with our all-new G80 as well,” said Mark Del Rosso, President and CEO, Genesis Motor North America. “The all-new G80 midsize luxury sedan is a perfect blend of seamless elegance and athletic brilliance. And with a robust suite of complimentary services, the all-new G80 offers an ownership experience unmatched by any midsize luxury sedan in its segment.”

2021 G80 Trim	MSRP
G80 2.5T RWD Standard	$47,700
G80 2.5T RWD ADVANCED	$52,300
G80 2.5T RWD PRESTIGE	$56,600
G80 2.5T AWD Standard	$50,850
G80 2.5T AWD ADVANCED	$55,450
G80 2.5T AWD PRESTIGE	$59,150
G80 3.5T RWD Standard	$59,100
G80 3.5T RWD PRESTIGE	$65,100
G80 3.5T AWD Standard	$62,250
G80 3.5T AWD PRESTIGE	$67,650

Additionally, Metallic and Pearl Paint Colors are a standalone $400 option while freight charges total $1,025.


G80 2.5T RWD Standard: $47,700
The list of standard features on the G80 2.5T RWD is very competitive.

Mechanical

• 2.5L i4 T-GDI (300 HP / 311 lb.-ft.)
• 8-speed AT (Shift-by-Wire) w/Paddle-Shifters
• Integrated Starter Generator (ISG)
• Electric Parking Brake (EPB) w/Auto Hold
• Multi-link Front & Rear Suspension
• Ventilated Front & Rear Disc Brakes
• Drive Mode Select
• R-MDPS w/Variable Gear Ratio Steering

Exterior

• 18-inch Alloy Wheels (245/50R18)
• Dual Muffler
• LED Daytime Running Lights (DRLs)
• Full LED Quad Headlights
• Full LED Rear Combination Lamps
• High Beam Assist (HBA)
• Power-folding EC Outside Mirrors w/Turn-signal Indicator & Genesis Logo Puddle Lamps

Interior

• 5-Passenger Seating (2 + 3)
• Leatherette Seating Surfaces
• 12-way Power Front Seats (with 4-way Power Lumbar)
• Smart Seat Posture Care System
• Heated Front Seats
• Integrated Memory System (2-Settings)
• Touch type Dual Zone Climate Control (HVAC)
• Piano Black Gloss Trim
• Leatherette wrapped /stitched Upper IP
• Door Panels w/ Leatherette Inserts
• Leather Steering Wheel
• Adjustable Interior Ambient Lighting

Safety

• Vehicle Stability Management w/ESC & TCS
• 10 Airbags – Driver side knee, advanced front, enhanced front side & rollover-sensing side curtain, rear seat-mounted side impact airbags, center airbag
• Tire Pressure Monitoring System (Individual)
• Temporary Spare
• Forward Collision Avoidance-Assist w/Pedestrian & Cyclist (FCA-CYC) , Lane Oncoming (LO), Junction Turning (JT), Junction Crossing (JC), Lane Side (LS), and Evasive Steering Torque Assist (ESA)
• Smart Cruise Control with Machine Learning
• Highway Driving Assist II
• Driver Attention Warning
• Lane Keeping Assist
• Lane Following Assist
• Blind-Spot Collision Avoidance-Assist
• Rear Cross-Traffic Collision Avoidance-Assist
• Safe Exit Assist w/Power Child Lock
• Auto Defog
• Rain-sensing Wipers
• Parking Distance Warning (Front & Rear)

Convenience

• Proximity Key w/Push Button Start
• Proximity Sensor on Front Doors
• Hands-free Smart Trunk w/ Auto Open
• Power Tilt & Telescopic Steering Wheel
• Power Windows w/Front & Rear Auto Down/Up
• Illuminated Vanity Mirrors w/Dual Sunvisor Extensions
• Map lights, Dome Light, Cargo Light
• Dual Zone Climate Control w/ micro filter
• 2 USB Front (U 2.1A, 1 data + 1 charge)
• 1 USB Rear (charge only)
• Rearview Camera w/Dynamic Guidelines
• EC Inside Mirror w/ HomeLink
• 12V power outlets (1 Front/1 Rear)
• Steering Wheel Mounted Audio, Cruise & Phone Controls

Multimedia / Infotainment

• Premium Navigation w/ 14.5-in. HD Screen
• Premium Audio with 12 Speakers
• 8-in. Color LCD Cluster Display + Analog Gauges
• Apple CarPlay & Android Auto
• Bluetooth® Hands-free Phone & Audio Streaming System
• Genesis Connected Services
• AM/FM/XM Radio®/HD Radio®
• Over The Air updates

G80 2.5T RWD ADVANCED: $52,300 (ADVANCED package adds):
Includes all above-referenced G80 2.5T RWD Standard content plus:

ADVANCED adds (from Standard):

• 19-in. Alloy Wheels with All-Season tires
  • Front: 245/45R19, Rear: 275/40R19
• Lexicon Premium Audio w/21-Speakers
• Panoramic Roof
• Matte Finish Wood Trim
• Ventilated Front Seats
• Power Rear & Manual Rear Side Shades
• 3-Zone Climate
• Power Trunk

G80 2.5T RWD PRESTIGE: $56,600 (PRESTIGE package adds):
Includes all above-referenced G80 2.5T RWD ADVANCED content plus:

PRESTIGE adds (from ADVANCED):

• Leather Seating Surfaces
• Power Door Closure
• Wireless Device Charger (Front)
• Digital Key (NFC)
• Rear Occupant Alert (Ultrasonic)
• Front Passenger Seat Walk-In Device
• Ergo Motion Driver’s Seat
• Surround View Monitor
• Blind –Spot View Monitor
• Remote Smart Parking Assist
• Parking Collision-Avoidance Assist (Rear)
• Power Driver Seat Bolster & Cushion Extension
• Heated Rear Seats
• Heated Steering Wheel

G80 2.5T AWD Standard: $50,850 (G80 2.5T AWD model adds):
Includes all above-referenced G80 2.5T RWD Standard content plus:

Mechanical

• All-Wheel Drive (AWD)

Interior

• Heated Rear Seats
• Heated Steering Wheel

G80 2.5T AWD ADVANCED: $55,450 (ADVANCED package adds):
Includes all above-referenced G80 2.5T AWD Standard content plus:

ADVANCED adds (from Standard):

• 19-in. Alloy Wheels with All-Season tires
  • Front: 245/45R19, Rear: 275/40R19
• Lexicon Premium Audio w/21-Speakers
• Matte Finish Wood Trim
• Power Rear & Manual Rear Side Shades
• Power Trunk
• 3-Zone Climate
• Panoramic Roof
• Ventilated Front Seats

G80 2.5T AWD PRESTIGE: $59,150 (PRESTIGE package adds):
Includes all above-referenced G80 2.5T AWD ADVANCED content plus:

PRESTIGE adds (from ADVANCED):

• Leather Seating Surfaces
• Power Door Closure
• Wireless Device Charger (Front)
• Digital Key (NFC)
• Rear Occupant Alert (Ultrasonic)
• Front Passenger Seat Walk-In Device
• Ergo Motion Driver’s Seat
• Surround View Monitor
• Blind–Spot View Monitor
• Remote Smart Parking Assist
• Parking Collision-Avoidance Assist (Rear)
• Power Driver Seat Bolster & Cushion Extension

G80 3.5T RWD Standard: $59,100 (G80 3.5T RWD model adds):
Includes all above-referenced G80 2.5T RWD Standard content plus:

Standard features:

Mechanical

• 3.5L Twin-Turbo V6 T-GDI (375 HP / 391 lb.-ft.)
• 19-in. Alloy Wheels with All-Season tires
  • Front: 245/45R19, Rear: 275/40R19
• Electronically Controlled Suspension with Road Preview
• Monobloc Front Brakes

Exterior

• Panoramic Roof
• Power Trunk
• Power Door Closure
• Digital Key (NFC)

Interior

• Matte Finish Wood Trim
• Power Rear & Manual Rear Side Sunshades
• Leather Seating Surfaces
• Wireless Device Charger (Front)
• Ventilated Front Seats
• 3-Zone Climate
• Rear Occupant Alert (Ultrasonic)
• Lexicon Premium Audio w/21-Speakers

G80 3.5T RWD PRESTIGE: $65,100 (PRESTIGE package adds):
Includes all above-referenced G80 3.5T Standard content plus:

PRESTIGE adds (from Standard):

• 20-in. Alloy Wheels with All-Season tires
  • Front: 245/40R20, Rear: 275/35R20
• Nappa Leather Seating Surfaces
• Microfiber Suede Headliner & Pillars
• Front Passenger Seat Walk-In Device
• Power Bolster & Cushion Extension (Driver)
• Ergo Motion Driver’s Seat
• Blind–Spot View Monitor
• Remote Smart Parking Assist
• Parking Collision-Avoidance Assist (Rear)
• Heated Rear Seats
• Heated Steering Wheel
• Heads-Up Display
• 3-in. 3D Digital Instrument Cluster
• Forward Attention Warning
• Surround View Monitor

G80 3.5T AWD Standard: $62,250 (G80 3.5T AWD model adds):
Includes all above-referenced G80 3.5T RWD Standard content plus.

Standard features:

Mechanical

• All-Wheel Drive (AWD)

Interior

• Heated Rear Seats
• Heated Steering Wheel

G80 3.5T AWD PRESTIGE: $67,650 (PRESTIGE package adds):
Includes all above-referenced G80 3.5T AWD ADVANCED content plus:

PRESTIGE adds (from Standard):

• 20-in. Alloy Wheels with All-Season tires
  • Front: 245/40R20, Rear: 275/35R20
• Nappa Leather Seating Surfaces
• Microfiber Suede Headliner & Pillars
• Front Passenger Seat Walk-In Device
• Power Bolster & Cushion Extension (Driver)
• Ergo Motion Driver’s Seat
• Surround View Monitor
• Blind–Spot View Monitor
• Remote Smart Parking Assist
• Parking Collision-Avoidance Assist (Rear)
• Heads-Up Display
• 12.3-in. 3D Digital Instrument Cluster
• Forward Attention Warning

Genesis Quality
Within recent months, Genesis was ranked the #1 brand in the industry for the second consecutive year in JD Power’s 2019 Initial Quality Study (IGS), was named #1 ranked brand in the J.D. Power 2020 Vehicle Dependability Study (VDS) as well as #2 brand in the annual Consumer Reports 2020 Report Card rankings.

Genesis Safety
in their most recent round of crash testing in early 2020, the Insurance Institute for Highway Safety (IIHS) rated all three current Genesis vehicles; G70, G80 and G90 their highest rating of Top Safety Pick +. Genesis is the only brand in the industry whose entire portfolio is Top Safety Pick + rated.

The Genesis Experience
Beyond intriguing design, unparalleled luxury, dynamic performance and segment-leading safety, G80 customers will enjoy numerous amenities that are a hallmark of the Genesis brand:

• Three years/36,000 miles of complimentary scheduled maintenance
• Three years/36,000 miles of complimentary Genesis Service Valet care
• Three years of complimentary Genesis Connected Services
• Three months of complimentary SiriusXM® Satellite Radio All Access
• Three years of complimentary Annual Multimedia and Navigation Updates and lifetime complimentary traffic data via HD+ Traffic radio.

 

[fasty1]

So will this have the backseat command console like the Korean version?

 

[speedyme]

Not likely.

 

[Mr. Incredible]

G80 3.5T RWD PRESTIGE

$65,100

hmm, essentially the same option level as my 2018 Sport and $14,000 more.. looks like I will be looking elsewhere when my lease is up.

 

[Backslack]

So will this have the backseat command console like the Korean version?

No, it's mentioned nowhere on the options list. The outgoing model was the same way, offering the reclining back seats domestically but not in North America.

On the bright side, that ought to save you an extra 100 pounds in weight, freeing up trunk space and making this behemoth just a bit more nimble.

 

[3.3 Rulz]

Big difference in price between the 2.5 and 3.5 engines, 2.5 might be a good choice now that it has some real power.
Thanks for the info, I can't wait for a review of the 2.5T, Petrolhead guy from Korea on YouTube said he would review the 2.5 and 3.5 engines soon, can't wait.

 

[MG8]

great info thanks! waiting for a V8 option

 

[3.3 Rulz]

What is Integrated Starter Generator (ISG)?

I'm going to Google it, but if anyone knows, share, thanks.

 

[Backslack]

great info thanks! waiting for a V8 option

You might have to look elsewhere. Genesis (and Hyundai) announced that they were phasing out the Tau V8 some time ago. The new 3.5T is meant to replace the 5.0 in the lineup. The G90 is the last thing you'll see it in.

What is Integrated Starter Generator (ISG)?

A start-stop system.

 

[dareckibmw]

G80 3.5T RWD PRESTIGE

$65,100

hmm, essentially the same option level as my 2018 Sport and $14,000 more.. looks like I will be looking elsewhere when my lease is up.

hah! exactly! it might be end of the road for me, unless they'll put huge discounts on them next year, once my lease is up in May. If not, I'll keep my '18 G80 sport or I would get the same but '20 leftovers or G70. The 2020 BMW M340i AWD is nice car too and much faster!

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[dingyibvs]

G80 3.5T RWD PRESTIGE

$65,100

hmm, essentially the same option level as my 2018 Sport and $14,000 more.. looks like I will be looking elsewhere when my lease is up.

I thought the sport had a MSRP of close to $60k, with the V8 a little over $60k.

hah! exactly! it might be end of the road for me, unless they'll put huge discounts on them next year, once my lease is up in May. If not, I'll keep my '18 G80 sport or I would get the same but '20 leftovers or G70. The 2020 BMW M340i AWD is nice car too and much faster!

M3 is a totally different car though, can't imagine much cross-shopping going on there.

 

[TurtleBoy]

I thought the sport had a MSRP of close to $60k, with the V8 a little over $60k.

The AWD is close to 60K but the RWD a few years ago was in the mid 50's.

 

[DarinG90]

It does seem their pricing is moving ever-upwards as they gain more success. Not unlike Lexus' gradual path - from being far less than their luxury competitors to slowly inching closer and closer.

A solid long-term strategy for the brand. First, build great cars. Second, get people to drive them, review them. Third, steal some market share (must lead with the "value" argument (price) to sway Merc, BMW, Lexus buyers). Repeat for a few years till the brand starts getting some "legs" with the early-adopters (guys like us) who swoon about them and spread the word. As market share and revenues grow and some brand loyalty develops start shrinking the "value" pitch (to earn better profits). Repeat gradually year by year.

It's clear they have a long-game strategy mapped out, and so far they are executing it pretty damn well. Quite interesting to watch the brand develop!

PS: It worked on me. My G90 is my second Genesis - I traded in my 2013 Genesis Sedan after many years of flawless performance (Step 1: Build great cars). It was a no-brainer for me to check out the 2020 G90 when it was time for me to go car shopping again. And an easy decision to buy it!

 

[EdP]

G80 3.5T RWD PRESTIGE

$65,100

hmm, essentially the same option level as my 2018 Sport and $14,000 more.. looks like I will be looking elsewhere when my lease is up.

The sticker on my Ultimate AWD 3.8 was $55550. Your Sport was 51?

I did expect a pretty good bump though. I'm sure they are trying to close the gap with the Germans a bit but they did toss in a few more goodies with it. I'd like to get a'21 but will wait for some discounting. I won't be first in line.

 

[Backslack]

It does seem their pricing is moving ever-upwards as they gain more success. Not unlike Lexus' gradual path - from being far less than their luxury competitors to slowly inching closer and closer.

A solid long-term strategy for the brand. First, build great cars. Second, get people to drive them, review them. Third, steal some market share (must lead with the "value" argument (price) to sway Merc, BMW, Lexus buyers). Repeat for a few years till the brand starts getting some "legs" with the early-adopters (guys like us) who swoon about them and spread the word. As market share and revenues grow and some brand loyalty develops start shrinking the "value" pitch (to earn better profits). Repeat gradually year by year.

It's clear they have a long-game strategy mapped out, and so far they are executing it pretty damn well. Quite interesting to watch the brand develop!

Agreed on all fronts- but as mentioned in some other threads, Genesis has yet to offer competitive leasing rates or an actual brand-specific dealership network, which is key to the success of any luxury brand (unless you're Tesla). MSRP pales in comparison to these two factors, and I'm hoping that by increasing the price this much, Genesis is putting more emphasis on said factors as well.

The cars have gained the public recognition, but to be truly on top, they need to take a couple more steps.

 

[TinsleyC]

The base trim is more than $10k over what I paid for my new '19 base trim just six months ago.

 

[krobin350]

any eta on US availability?

 

[TinsleyC]

It does seem their pricing is moving ever-upwards as they gain more success.

They need dedicated Genesis dealers and need to learn how to treat customers. Selling a $67k car at a Hyundai dealership will be interesting.

 

[DarinG90]

Yes, we are witnessing a brand as it actively develops. My experience in buying my 2020 G90 was great.., no doubt because this Hyundai dealership was also committed to be their Genesis dealership. They treated me gold star thruout the process. It was not, yet, a separate dealership, but it will be. Imagine the investment required? This is not an easy thing!

 

[Backslack]

Imagine the investment required? This is not an easy thing!

It's not that Hyundai wasn't capable of funding it, heck they tried it a couple years ago. What stopped them was state franchising laws that resulted in their own dealerships trying to sue them for not giving all of them the right to sell Genesis. That's why we currently have the awkward "Genesis display tucked in some small corner of a Hyundai dealership" situation. I'd go as far as to claim that the whole mess torpedoed sales of the entire brand from 2018-2019, because prior to that the Hyundai Genesis/G80 was selling quite well, while the G90 did okay.

Back on the topic of the G80, I would like to see more specs. Things like interior room, fuel economy, weight of each trim, etc- those may be important factors to consider against the competition as well. The gas-guzzling fuel economy and SUV-like weight of the outgoing model were huge knocks against it compared to the rest of the segment.