TNTitan
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Interesting:
Buy your Hyundai Equus at Home -- and Never Visit a Dealer
USA TODAY
Hyundai plans to start selling its Equus full-size luxury sedan about Nov. 1 with a promise that, both before and after the purchase, you may never need to go to the dealership.
In states that don't require car buyers to handle the purchase transaction at a dealership, a salesperson can show off the car at your home and present you with all the paperwork there. As a result, Equus buyers might never need to even go to the Hyundai car lot down the street, says the brand's U.S. CEO, John Krafcik.
That's a complete departure from the traditional way of selling new cars. Some high-end car sellers offer amenities such as free cappuccino and Internet connections that are supposed to be an antidote to the inconvenience of stopping at the car store. Hyundai doesn't buy that:
Equus will be Hyundai's second luxury sedan after the smaller Genesis, which has proved to be a surprising success. Unlike Toyota's Lexus or Nissan's Infiniti, Hyundai has entered the luxury arena without creating a separate division. Instead, it's trying to crank up the perks for its premium car buyers, like the at-home visits.
Calling the plan, "your time, your place," Krafcik says the dealers who will handle the Equus -- 250 out of a total 800 U.S. Hyundai dealers -- will bring you the car for a test drive. The same at-home service will continue after the purchase. Anytime the car needs servicing, a dealership worker will drive out a loaner car and take back your car for the work, returning it later.
You won't even have to pick up a phone. Equus will come with the owners manual stored on an Apple iPad, which will be able to link to the dealerships and allow you to schedule service appointments without using the phone. -LINK
Buy your Hyundai Equus at Home -- and Never Visit a Dealer
USA TODAY
Hyundai plans to start selling its Equus full-size luxury sedan about Nov. 1 with a promise that, both before and after the purchase, you may never need to go to the dealership.
In states that don't require car buyers to handle the purchase transaction at a dealership, a salesperson can show off the car at your home and present you with all the paperwork there. As a result, Equus buyers might never need to even go to the Hyundai car lot down the street, says the brand's U.S. CEO, John Krafcik.
That's a complete departure from the traditional way of selling new cars. Some high-end car sellers offer amenities such as free cappuccino and Internet connections that are supposed to be an antidote to the inconvenience of stopping at the car store. Hyundai doesn't buy that:
Equus will be Hyundai's second luxury sedan after the smaller Genesis, which has proved to be a surprising success. Unlike Toyota's Lexus or Nissan's Infiniti, Hyundai has entered the luxury arena without creating a separate division. Instead, it's trying to crank up the perks for its premium car buyers, like the at-home visits.
Calling the plan, "your time, your place," Krafcik says the dealers who will handle the Equus -- 250 out of a total 800 U.S. Hyundai dealers -- will bring you the car for a test drive. The same at-home service will continue after the purchase. Anytime the car needs servicing, a dealership worker will drive out a loaner car and take back your car for the work, returning it later.
You won't even have to pick up a phone. Equus will come with the owners manual stored on an Apple iPad, which will be able to link to the dealerships and allow you to schedule service appointments without using the phone. -LINK
